How HYKE Found Success Without Looking For It

also Off-White's latest BRB sneaker, the Balenciaga Video Game 2.0, Celine's Winter '24, and Nissan's perfume. © COURTESY OF HYKE HOW ONE OF JAPANESE FASHION’S BEST-KEPT SECRETS FOUND SUCCESS WITHOUT LOOKING FOR IT By Eugene Rabkin Since its inception in 2013, HYKE, designed by Hideaki Yoshihara and Yukiko Ode, who are married, has built a cult following in Japan. Read on to see how they found success without looking for it. [READ MORE](   SNEAKERS BRB, OFF-WHITE'S LUXURIOUS NEW SNEAKER IS RADICALLY RETRO By Morgan Smith © OFF-WHITE™ There's a new Off-White™ sneaker in town, folks. A successor to the longtime favorite OUT OF OFFICE shoe, Off-White™ issues a warm welcome to the "BE RIGHT BACK" sneaker. It also goes by just "BRB." With dadcore runners ruling the sneaker game, Off-White™'s own effort — the BRB, of course — quickly captured the attention of sneakerheads during its [Fall/Winter 2024 debut]( (those Baller shoes, too...but we're talking about the BRB right now). [READ MORE](   CULTURE THE MIND BEHIND BALENCIAGA VIDEO GAME 2.0 (EXCLUSIVE) By Morgan Smith © BALENCIAGA At Balenciaga presentations, it's practically standard procedure to get a new internet-stirring product (or three), an insane venue, and, of course, that Balenciaga music. Some have even dubbed it the "sound of Balenciaga." For those bobbing their heads at the shows, you have to thank BFRND, French musician and partner of Balenciaga creative director Demna. BFRND is the mind behind the infectious electronic sounds floating throughout the space, whether it be the NY's Stock Market Exchange or that one neighborhood in LA. "Composing for the shows is a deep artistic expression. It combines Demna's creative vision, my own sound signature, and our life as a creative couple," BFRND told Highsnobiety. [READ MORE](   STYLE AT CELINE WINTER '24, A FANTASTIC SYMPHONY OF SLEEK CLOTHES By Morgan Smith © CELINE It's another good day to be a Celine fan, as the label has released yet another visual for its men's Winter 2024 collection. For the Winter 2024 presentation by Hedi Slimane, Celine cowboys and sartorialist boys took over the Mojave desert to debut the latest menswear pieces (some moments were shot in Los Angeles, too). The Winter 2024 visual opened with Celine-branded helicopters descending upon the desert highway, dropping off jukeboxes, which unleashed super energetic sounds known as the "Symphonie Fantastique," or "Fantastic Symphony." [READ MORE](   BEAUTY CAN A PERFUME MAKE YOU FASTER? NISSAN THINKS SO By Alexandra Pauly © NISSAN Nissan's latest creation isn't a car — it's not even a motor. In the lead-up to this weekend's inaugural Shanghai E-Prix, an all-electric race, the Japanese vehicle manufacturer has launched a perfume. So why is the world's sixth-largest automobile maker getting into fragrance? Nissan hopes its new creation will give drivers a competitive edge. [READ MORE](   FROM OUR BRAND PARTNER [STEP INTO THE NEXT CHAPTER OF OAKLEY'S FUTURE]( [LATEST STORIES]( [SNEAKER TRENDS]( [STYLE]( [CULTURE]( [BEAUTY]( [SHOP]( Download the Highsnobiety App [Instagram]( [TikTok]( [Discord]( [Twitter]( [Youtube]( [Facebook]( © 2023 Highsnobiety, Genthiner Str. 32-34, Berlin 10785, Germany This email was sent to {EMAIL}. You can [unsubscribe]( from this list. [Privacy Policy]( | [Terms & Conditions]( | [View In Browser](