Shmoney | Marketing your way through change isnât just about keeping your clients on board, itâs about building trust. âÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍ {NAME}, So what is your problem? Esther wasnât used to being asked this question. Sheâs a therapist, after allâsheâs usually the one doing the asking. But in our most recent coaching session, the roles flipped. âMy problem is rebranding... it feels like starting over.â When you make changes to your businessâwhether it's a rebrand, raising your prices, or a complete overhaul of your offeringsâit can feel like youâre throwing yourself into the unknown. And like Esther, youâre probably wondering, âHow do I guide my clients through this transition? How do I attract the right clients while making these changes?â The answer? Market your way through it. The fear of losing clients or confusing them is real. But marketing your way through change isnât just about keeping your clients on board; itâs about building trust, attracting new ideal clients, and energizing your whole team as you move boldly forward. Here are some proven marketing moves you can make to soften the shift in your business: Host consistent webinars.
âWhen youâre making changes like raising prices or rebranding, keep your clients informed. Host a regular monthly or bi-weekly webinar series that tackles their key challenges and pain points. Share real value and actionable insights that show off your unique expertise. This builds trust and helps your ideal clients see why they should stayâor jump on board for the first time. Create energy with pop-up events.
âLive events have a way of bringing excitement and connection to your brand. Plan interactive pop-up sessionsâwhether workshops, product demos, or Q&Asâthat reflect the changes in your business. Let your audience experience your fresh direction firsthand and give them a sneak peek of what they can expect in the future. Offer free, solution-driven content.
âYou know what keeps your clients up at nightâuse that to your advantage. Share regular podcast episodes, videos, or blog posts that speak directly to their struggles. When you provide honest, practical solutions through free content, you not only build credibility but also make it easier for clients to trust you through your shifts. Why is marketing your way through change so powerful? Because it gets your clients excited about your changes, and it helps your team feel the momentum. When your team sees clients engaging, theyâll be pumped up to join you in making it all happen. Your team can share in the wins and the momentum, and that energy is contagious. {NAME}, the key is committing to consistency. Consistent communication creates trust, transparency, and an opportunity for your clients to join you in your next move. And that's exactly what I coached Esther on during our sessionâif youâre in the middle of making changes to your business, go listen to the latest episode of The Hello Seven Podcast for some actionable, real-life strategies. â[Listen](=) | [Watch](=)â Letâs market those changes, boo. xo,
Rachelâ
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