Is Amazon Becoming Temu?

{NAME}, Prime Day PPC Prep AMA, Amazon Accelerate Discount, Amazon becoming like Temu and more! [icon] Prime Day PPC Prep Join Bradley Sutton and PPC expert Destaney Wishon this July 2nd at 10 AM PST for our latest live webinar and Q&A! Learn how to create winning PPC campaigns to make Prime Day 2024 your most successful one yet. Click [here]( to register. Amazon Accelerate Join us in Seattle, WA September 17th-19th. Be the first to hear about new product announcements, connect with other sellers, and receive personalized support from Amazon subject matter experts. Save $100 by clicking [here](. Temu Style Listings? Amazon is going to be offering a Temu like service where cheap products will be shipped from China direct to consumers. Learn about the details of this new Amazon program and hear some initial seller reactions. Click [here]( to watch. [icon] [icon]( If you speak Spanish, listen this week to our Spanish podcast where Amazon was the guest, talking about some special exclusive promotions for Amazon Sellers! Watch/Listen [here](. [icon]( Discover how cutting-edge metrics and AI can transform your Amazon advertising strategy in our latest SSP by Helium 10 episode featuring Destaney. Learn to leverage Amazon's new data rollouts and innovative advertising elements to boost conversion rates, enhance campaign success, and stay competitive during key events like Prime Day. Watch/Listen [here](. [icon]( Discover how cutting-edge metrics and AI can transform your Amazon advertising strategy in our latest SSP by Helium 10 episode featuring Destaney. Learn to leverage Amazon's new data rollouts and innovative advertising elements to boost conversion rates, enhance campaign success, and stay competitive during key events like Prime Day. Watch/Listen [here](. [icon]( Join us as Jeff Lowenstein, a seasoned fractional CFO and former aggregator M&A specialist, reveals why understanding your numbers is crucial for profitability. Learn how Amazon’s fees and detailed financial planning impact your business, and discover the benefits of fractional CFO services for sustainable growth. Watch/Listen [here](. [icon] [icon]( This Week's Ecommerce News: 1️⃣ Amazon announced their 2024 Prime Day dates! 2️⃣ Walmart announces their summer deals dates to provide even more great deals and values to Walmart customers. 3️⃣ Amazon is going to be offering a Temu like service through their platform where cheap products will be shipped by Chinese suppliers directly to consumers. 4️⃣ Target and Shopify partner to bring more products from their popular brands to their online marketplace giving more selection to Target shoppers. 5️⃣ Buy with Prime merchants getting featured on the Amazon homepage. 6️⃣ Amazon is creating their version of Chat GPT that will include an AI agent capable of doing tasks such as turning on lights and booking flights. For a recap of the news, click [here](. [icon] Helium 10 New Feature Alerts 1️⃣ There is a new feature in Helium 10’s Adtomic and that is the ability to see brand level data in your Adtomic dashboard. View information like brand searches, detail page views, % new to brand and more! Having all of this information in one place can help advertisers make better data driven decisions. To see a demo of this feature click [here](. STRATEGY OF THE WEEK [icon] Did you know we recently combined Amazon Brand Analytics with Helium 10 data inside of Black Box? You can now sift the information based off queries you have in mind. How cool is that? Pretty cool, I think. So, for instance, let's say since I sell in the beauty & personal care niche, I am interested in expanding my product offerings to an additional make-up related product. I can use the ABA Top Search Terms tab to discover opportunities I believe may be worth going after. [icon] By inputting in “makeup” into the search field or up to 100 ASINs if I choose to, I can refine the search to discover products that give me potential to capture a piece of an in-demand pie. I have gone ahead and filtered for an estimated search volume of over 500 searches per month (something you can't exactly quickly filter for inside of Amazon), and keywords or phrase where the top 3 clicked products had greater than 50% of the clicks, but then less than 40% of conversion share. [icon] This would suggest the top 3 clicked products for the keywords we are looking at has people clicking into the products, but later clicking out and buying other products. This is information you cannot quickly deduce and extract from inside of brand analytics without downloading spreadsheets and making pivot tables. [icon] This is how Bradley recently discovered the coffin-shaped cat tree recently and how I could have discovered the “open makeup bag” had I not seen it trending well on TikTok and Instagram first. 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