Newsletter Subject
Do Less, Know More: New Effort Analysis Feature
From
heapanalytics.com
Email Address
hannah@heapanalytics.com
Sent On
Thu, Jul 22, 2021 08:00 PM
Email Preheader Text
Hi {NAME}, The easier it is to do something, the more likely it is you'll actually do it, right? And
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Hi {NAME}, The easier it is to do something, the more likely it is you'll actually do it, right? And, when it comes to product development, if you donât understand the amount of effort something will take, the more likely it is youâll misinterpret your funnel needs and focus your efforts on the wrong things. This is a big reason why optimizing product experiences is so hard. Thatâs why we built [Effort Analysis](). Itâs the first-ever quantitative measurement of friction users face in any given flow by combining volume of interactions at each step, time spent on each step, and average number of site visits it takes to complete a flow. It's kind of a big deal: Jennifer Thornberg, a product owner at Updater, told us that Effort Analysis increased their overall conversion by 15% in just two weeks! You can learn more about measuring effort and how it will direct you to the next best action in our newest [blog post](). Hannah Alvaro
Insights Specialist
hannah@heap.io P.S. Let me know if youâre interested in seeing a [demo]() of this in real life. Iâd be happy to set that up for you. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.