Guides to mapping out your product and more!

It’s the Heap monthly thought leadership newsletter ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ [Heap]() [Down the Funnel Newsletter]() [Building a Retention Strategy, Part 4]() Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions Featured product subheader goes here. You can toggle visibility on and off Previous posts in our series on building a data-driven retention (see [Part 1](), [Part 2](), and [Part 3]()), have helped you build the foundations. Now it’s time to put that work into effect. When you’ve got a large book of business, how do you allocate your time appropriately? In this post we give you a system for prioritizing the accounts that matter, for both managers and CSMs. We even go behind the scenes and show you the dashboards we use internally. If you’re interested in retention, this is a series you don’t want to miss. [Read the post]() [How we created a New User Email Nurture that lifted our retention rate]() How we created a New User Email Nurture that lifted our retention rate Featured product subheader goes here. You can toggle visibility on and off Since we’re on the subject of retention: at Heap ​​our goal is to help each new user (in both new and existing accounts) experience value from the product in 14 days. Emails are a huge part of this effort. In this post, we show you what most companies get wrong about new user emails (hint: the CTA shouldn’t go to your docs), and what we do instead. These efforts lifted our retention rate by 9 points. [Download the guide]() [How to use product analytics to drive Sales leads]() How to use product analytics to drive Sales leads Featured product subheader goes here. You can toggle visibility on and off If you know anything about Product-Led Growth, you likely know that product is a rich source of high quality leads. In this post, we talk about how we set up and use Product Qualified Leads (PQLs). These are leads that typically convert far more than more traditional Sales Qualified Leads (SQL). If you’re building a PLG strategy at your business, this is the post for you. [Read the post]() [Modern Analytics for Mobile Teams]() Modern Analytics for Mobile Teams Featured product subheader goes here. You can toggle visibility on and off Most teams have a good understanding of their users’ web behavior. But when the focus shifts to mobile, that understanding often takes a nosedive. In this on demand session, explore strategies for unlocking your mobile data, discover best practices for managing cross-platform data, and look at some new developments that are making it easier for mobile teams to keep up with their web colleagues. [Watch on demand]() Heap is the future of digital insights. Backed by the most complete dataset, we illuminate hidden insights so teams can create the best possible digital experiences to accelerate their business. If you no longer wish to receive these emails you may [unsubscribe]( at any time. © 2024 Heap Inc. All rights reserved.