Retention worksheets, data dictionaries, and more

It’s the Heap monthly thought leadership newsletter! ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ Ready to try Heap? [Sign Up Now]() [Down the Funnel Newsletter]() [Building a Retention Strategy]() Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree If you’re interested in making more data-driven decisions, mapping out the metrics in your product is truly one of the most important things you can do. This post walks you through the process, giving you a [downloadable worksheet]() and [shareable google doc]() you can use. The goal is to understand how the different parts of your product map up to higher-level metrics, and ultimately to revenue. In our many years of working with product teams, this has proven to be one of the most valuable exercises teams can do. [Read the post]() [Top 10 Predictions]() Top 10 Predictions for Digital Experience Teams in 2024 Can you believe it’s 2024 already? 2023 saw plenty of change. Robots got chatty. Cars drove with no one in them. Spaceships took off, and sometimes they landed again. In the digital experience world, some key players and companies had spectacular rises ... and there were a few sudden falls. What’s coming next? Here are the 10 things we anticipate in the year ahead, along with resources to help you plan. [See our predictions]() [Eliminating Data Silos]() Eliminating Data Silos, Part 1: Creating a Data Dictionary that Actually Works Our [big 2023 survey]() told us that data silos remain a big problem. In this series, we give teams practical, actionable, tested advice for eliminating data silos in organizations of all sizes. The first post is about creating a data dictionary that does what it’s supposed to do: align definitions and sources to reduce confusion across the org. If you’re looking to streamline analytics at your company, this series is for you. [Check out the post]() [Why GA4 is Not Enough]() Why GA4 Is Not Enough: Modern Analytics for the Modern Digital Landscape In this on-demand session, experts from Heap, Velir, and EverCommerce explore the limitations of GA4 and why modern digital teams need access to comprehensive, automatic data analytics. [Watch the video]() Heap is the future of digital insights. Backed by the most complete dataset, we illuminate hidden insights so teams can create the best possible digital experiences to accelerate their business. If you no longer wish to receive these emails you may [unsubscribe]( at any time. © 2024 Heap Inc. All rights reserved.