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The Real Super Bowl Winner Wasn't The Chiefs

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growthtools.com

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newsletter@growthtools.com

Sent On

Mon, Feb 12, 2024 06:48 PM

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This might surprise you... Did you watch the Super Bowl yesterday? If so, you know if was an AMAZING

This might surprise you... Did you watch the Super Bowl yesterday? If so, you know if was an AMAZING game regardless of who your were rooting for. And while the Chiefs were a big winner, the marketers were the biggest winners of all. This year’s big game commercials were ruled by one simple strategy: brands partnering with other brands to achieve maximum reach. BOPA (borrowing other people’s audiences) clearly won the super bowl. & this week (only) you can win, too because I’m giving you the chance to partner with my audience of 228,000 online coaches, course creators & consultants. But it’s only for the NEXT THREE people who work with us. [Click here to book strategy session with us for the details](113/cSK9-04/VW6VVs5GdK_mW8h6SxZ53Xmt_W8hW1h359r3q7N2bpc1H3qn9gW95jsWP6lZ3ldW1JWzQ24_YZBRW7w7jKt7B6GPSVTGNZD5M5Q1WW410B7f1gNwk1W8XF4WR27Pm90W1Pl2xn7PtSHGVsydDh3D8HLTVpdtGy954DtBW679TrJ1TcBgYW3ZcgwB8Jb2QwN3q6zYtWypTFW5hCCdC93VfKlW564_vD8nBgp1N5ysXWsFszYzW499vHy6c8G1sW4t2jdl8ctBg0W3rk8zl7pRbp1W3q7zST4gG4CYN6Z7Vpw5McvfVXTh6x48dpqqW95PpHs1Nb8HMW2gjqVT2H0_TfVhC8YB3wDgcYW22KvTM3ZzD-dVD-DYv3XFHl-W7glhqJ4qVjHPW7nK2b77dgHL6W2nWwGj56_MBBW41WwBT5W609PW7p66F-6Z1q0ff2-qKDF04) If that sounds like a game changer - read on: Partnerships can be a great way to validate & test out a new offer or platform. Take Pringles, Doritos, and Dove as examples, who created SnapChat filters/extensions for the big game. My daughter, Willow, would have LOVED having the Pringle’s dude mustache on her face on my phone. This partnership served as a way to try out Snap’s new Lenses tool (which has been used nearly 2 billion times in North America). Coca-Cola also experimented on a new platform via TikTok Shop (who else even knew this was a thing?!), by launching a limited-edition flavor, raspberry-flavored Coca-Cola Spiced, inspired by “tears of joy”. Who uses the TikTok Shop, do you think? Boomers? NO! Leveraging that platform in an urgent, exclusive way helps Coke get new products to their Gen Z demographic that is on TikTok. Snickers (Mars brand candy bars) launched AR experiences on Apple Vision Pro which showcases their goals of aligning themselves with Apple’s target demographic. Check out the demo video of it here. And no, I didn’t drop $3500 on a pair of Vision Pros so I have no idea about this one, but would love to hear your experience if you did. JIF peanut butter also stepped in with a cool angle. They’re delivering free jars of Jif to consumers who care to “save the celery”. Apparently something like only 14% of Americans like celery with their wings, but Jif knows their consumers LOVE celery and peanut butter. So, leading up to the Super Bowl, they sponsored a segment on the uber popular YouTube show, Hot Ones (where celebrities eat hot wings intervie style) pushing the “save the celery campaign”. And, they partnered with food delivery brand, GoPuff, for the delivery. Brilliant. GoPuff (who else knew of this brand, not me) certainly needed the brand equity! Way to Go, Puff! What’s even better than all of this…is that, this week only, you can use OUR platform of more than 228,000 online course creators & coaches to promote your coaching offer. Again, the next three coaches who work with us, will get this opportunity. I can’t wait to introduce you to your next three PERFECT partners if you’re one of those three! [Click here for the full details](113/cSK9-04/VW6VVs5GdK_mW8h6SxZ53Xmt_W8hW1h359r3q7N2bpc1H3qn9gW95jsWP6lZ3kJN8-0D85yGt3fW7tl8jR5Qwxt7W9jhcWD2fMj92N7ZwpvppwmrNW4xPB113Vn1fWW8qWN2S7w2w_BW2fX7LW2lkRRsVqvF6-4vrfsvW6FS2My3b8J_kVL5bPb5W4H9-W2VJPS6383nBPVNq19t4qHhd1W8crK4t4hbsHgW90fMKK7NGH__W2bx-_X4pTKB9W4zc5Cw8q3zPBW8NR25s5qM0qLW7TTKM84XFPMdW9fFv3B1MFvvKW7qRYCy6ncNCtW2dHQC91pPDxxV5qW_X5x_7nyVxN45M8t8Z93W1Wm7TN8fN6sWW6qs5N-3jygn_W5nmqpM3TbTmlVl0HgS36ZmZBW4Lq0d523bfR8W59ft7p4SjkzDW2CGS5d1jpx-vf3BJMwK04) and to book a call to see if it’s a fit. -Bryan ___ And when you’re ready... here are 3 ways I can help you and your business: 1. Connect with me on [Twitter](113/cSK9-04/VW6VVs5GdK_mW8h6SxZ53Xmt_W8hW1h359r3q7N2bpc0P3qn9gW7lCdLW6lZ3nBW92hBv79ddg1yMzX9fG9ZvJkVhx97d1YV7ZwW3plr7Q1vVVjMW1ztkCm3XP4mcW7jX_3T8mfVMqW1YKq7q1cY_yBN4F2Kt-KLPnZN6nd-9bxJkj_W7TqKNB5RZ0yrW4S_zjS3svKKBW4jpf4x683YssW7P6h3t925wfyW3P9dXR6KWdCRW2pX1mF4D3pKmW6hMTyb2cJ-LhW5bdMyt53Q4k8W3wr5NJ7Xn_lMN1Hwjv4lMgBNW5NRrYf3CNBl4W5LFdt_74B3_GW3cnSdl4d6xgLW1cFFY-17s7qBW22ZXt44S-51Gf84p1cl04) and my [Podcast](113/cSK9-04/VW6VVs5GdK_mW8h6SxZ53Xmt_W8hW1h359r3q7N2bpc143qn9gW7Y8-PT6lZ3ncW8X3LqQ59_bWWW8ddlWq558qf4Vt3-VD5py_kFW4snfLb1NgBlkW14F2gl98Lw8JW7hFxQx8Fxv8KW57jQCz5P1zzPW3Hykpg3gmlfXW1TLfCr6kNyWzW3d-31h2fMQB8W5LsmyF4WbHr6VTpgfy2rNf6yW1q4nQc84MDQpW2DvnYK6SLfltN1sf-5ln5SGKW5tvJTm7L4CNMVGbSgk6LXbpZW8CJSd66LjDWqW3w7lVR4VMJhLW98x1T74sKcrjW5DFnv71nxTRNW5192-h70mc_-N3kmMVggSCgvW4rQBf87Fl1z2W7R2M_y66YxCDN8sr6_14QNNLf4GJpYs04) I post every day about running a multiple 7 fig coaching business, BOPA, and new lessons and ideas that you can implement as well. 2. Use our [Free Tools](113/cSK9-04/VW6VVs5GdK_mW8h6SxZ53Xmt_W8hW1h359r3q7N2bpc0P3qn9gW7lCdLW6lZ3kDW5cmbGW6kSs9DW3grYxM666cgKW1XfJrH2jzCKDW2Mp8Hn6vTytmW3syT7M7m6_JcVjvQL_7CMN4MN8TCrL31rQbgW54jMdr9h4ZdWW1ynTr46Bs8hzW4bXsxf75VZmqW2b-jSw2nzGkrN479RdJ7lgfgW9cl6tQ92HJH5W4cCkJj28GMv_VSDY7V4ly0QSW4yByd54CfBvBW10BNB68Zf5s_W1gYn-R7MM5fMW2mr2cb7cFLWnW37gxb-7z5RK2N2cTbZGYxpf-N8N9ctDpFMj3W1rt6H122x4Z9F1ft0M81LdDf6zW48C04). Whether you want to grow your email list, write copy that sells, or spike your traffic...if it helps you grow, we’ve got a free tool for that. 3. Work with us 1:1 to grow your coaching business If you have a coaching offer (or willing to create one) and need some help getting consistent 5-6 figure months without paid ads...[message me](113/cSK9-04/VW6VVs5GdK_mW8h6SxZ53Xmt_W8hW1h359r3q7N2bpc0P3qn9gW7lCdLW6lZ3n6W5T9YJ75R1vXXW9hq7L-6MkflgW7b7mLW6m5sLTMqWgkfmTBjqW5ZJKwQ2r3PbDW3GR56y8LM2LMW2-4XsB3GbSJpW5xnT3S7Q9CxqW2jtt3g8hJBqlW27g4Lt6mTx_vW2s7zRY7M8T9ZW7jxF007cyV5qW3fpLgj6mZzS4VtGJ_g7rklpRW6SMZzg4SRjqdW5dh3v-19KmWsW5g-M0D2PhyttW4pFwhM5tJf5-VNkkS_4YXNgHW10CjH08LL_fvW3ySF-52mwb0rW5l0PTm3DZlhXW3r-2zm3hQ3dFW87tw1W4Wrzdlf8hvWr604) here and I'll get you all the details. Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 [Unsubscribe]( [Manage preferences](

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