the email tip that changed my business

[View in Web Browser]( I’ve been rewatching some old Alex Becker videos. Alex is a marketing legend who’s built multiple, multi-million dollar companies using email. His recent SaaS got acquired for $110M, so he knows his shid. There’s one tip he shared that changed the way I’ve been looking at email, and really my business overall. A reminder of something I already knew, but needed to do a better job of. He said: “I can spend thousands of dollars every day buying leads for $5 because they’re worth $30 in 6 months once they’re on my email list. This means I’m printing 6x in profit, and I know this based on data. It’s like if you were to have an investment where every time you put $5 in, you get $30 out 6 months later guaranteed.” The process was… - Someone would see his ad and join his list - Alex would send a short automated video series where he both trained them and made an offer - They’d see his ongoing emails with his other offers So let’s say he bought 1000 leads on Facebook for $5 per lead. Total cost $5000. Alex would sell them everything from $10 books, to $47-$97/mo software and memberships, to $1k-$5k courses and coaching programs, to $36k masterminds. And in this scenario… those 1000 leads would have gone on to buy $30,000 worth of stuff from his email list over the next 6 months. A profit of $25,000. This is amazing because it means he can buy unlimited traffic. As long as he’s spending less than $30 per lead, he’s printing cash. The same recipe can be applied to your business: - Get people to join your list for free - Make them an offer - Make them more offers Once you know how much a lead is worth to you, buy traffic/leads at a price less than what each lead is worth. Simple. Now, the key to his success is he was an offer making machine. Every day he was making an offer and selling something. The more offers he made, the more money he made. This is how he got his lead value to $30. And that’s why on day 1 of the 3-Day Email Campaign Blitz… we’re gonna spin up an offer to sell to your list. Then you'll have the skills to spin up more offers on command. If you become an offer machine, you increase your lead value. And the more you increase your lead value, the more you can spend on buying leads at a profit. We have the first session next Thursday at 9 AM PST. [Click here to grab a ticket]( Let's run some offers together. Your compadre, Sean "the email tip that changed my business" Anthony [Unsubscribe]( | Sent by SAP Ventures, LLC 24 Roy Street • Seattle, WA • 98109