How to get 100,000 YouTube subscribers by 2018, Lessons Learned Scaling Airbnb 100X, Building a Growth Framework Towards a $100 Million Product & More

Also Find Testable Ideas Inside From: "Mobile Growth Handbook 2017" & More [GrowthHackers]( Do your growth efforts have you running thin in different directions? If your company has validated product-market fit and is ready to transition to focus on sustainable growth, or has already transitioned, this [latest article from the GrowthHackers blog]( is for you. And as always, check out our super AMA for the week: On Tue, Sep 19, we have Anne Fleshman, Director of Marketing at Autopilot joining us. You can ask her your questions [here]( Then on Thu, Sep 21, come chat with Tobias Ahlin, UX Lead at Minecraft. You can ask him your questions [here]( Top posts from the week --------------------------------------------------------------- Growth Hacks • 14 upvotes • 0 comments • Posted by Dave Kelly [15 [Ideas Inside] How to get 100,000 YouTube subscribers by 2018]( In this step-by-step guide by Noah Kagan, you'll learn 7 tips to get 100,000 YouTube subscribers to your channel by 2018. Use these tips to start or grow your own YouTube channel. --------------------------------------------------------------- Growth • 15 upvotes • 0 comments • Posted by Anuj Adhiya [14 Lessons Learned Scaling Airbnb 100X [Must Read]]( Marketplaces are notoriously hard to start, but amazing if they work. In his six years at Airbnb, Jonathan Golden watched it scale over 100X on every metric: listings, users, revenue, employees, and, yes, sometimes complexity. He joined at an inflection point in the business, when the product was shifting from niche to early adopter, from a marketplace for air mattresses to a truly viable accommodation alternative. This post summarizes the five biggest inflection points Jonathan witnessed, and the lessons learned from each. --------------------------------------------------------------- Analytics • 17 upvotes • 0 comments • Posted by Sara Yin [13 The Power of Payback Periods in Online Advertising [Must Read]]( You’re a growth/online marketer who’s been given two online advertising campaigns, and can only afford one. They’re both equally profitable based on LTV. How do you prioritize between the two? This was a real interview screener for Intercom. Here’s the approach they were looking for, as told by Bobby Pinero, Senior Director of Finance. --------------------------------------------------------------- Analytics • 18 upvotes • 0 comments • Posted by HC Winn [12 Ecommerce Analytics Tracking: 69-Point Advanced Guide To Drive Performance [Must Read]]( If you know how to use Google Analytics for your ecommerce brand or site, it can be beneficial for measuring and tracking your performance. Especially if you have a lot of products or offerings, it can be easy to get lost in the weeds. We bring you an extensive guide on everything you need to know, from tracking features that offer the most value for ecommerce to advanced implementation techniques. Steer your efforts toward the conversion finish line... --------------------------------------------------------------- Analytics • 22 upvotes • 0 comments • Posted by Jim Huffman [11 Marketing OKR Framework: A Step-by-Step Guide with Examples]( Is your marketing team working on the right things? If you halt all your current projects, would your KPIs nose-dive? Without focus and structure, important loses the daily battle with urgent. We casually abandon our system for setting ambitious, measurable goals and staying accountable.But growth is a game of inches. What are we leaving on the table by putting the team on cruise control? Would more thoughtful direction yield 2X the results? 20X? 200X? “ --------------------------------------------------------------- • 47 upvotes • 44 comments • Posted by Cory Munchbach [10 AMA with Cory Munchbach, SVP of Strategy & Dream Building at BlueConic [Must Read]]( Cory’s greatest passion is for building teams and companies that motivate and inspire people to do their best work – and what makes for the most effective leaders. Her AMA covered topics ranging building marketing teams from scratch from current growth challenges to experimentation and analytics stacks and more. A super read! --------------------------------------------------------------- Product Launch • 10 upvotes • 1 comment • Posted by Bryan Harris [9 [CASE STUDY] How to launch an online course and make $220,750 in 10 days [Must Read]]( The author walks you through the exact process he used to figure out what course to create, how he made it and give you the launch sequence he used to generate $220,750 in revenue in a 10-day period. --------------------------------------------------------------- Growth • 24 upvotes • 1 comment • Posted by Susan Su [8 Building a Growth Framework Towards a $100 Million Product [Must Read]]( Brian Balfour walks through the growth framework he used to set a new product (Hubspot Sales) on the path towards $100 million in ARR. He covers five major phases: - Phase One: The Beginning - Market Product Fit - Phase Two: Finding Product <> Channel Fit and Channel <> Model Fit - Phase Three: Revisiting Target Audience, Model Market Fit - Phase Four: Introducing A New Tier, Lack Of Channel Model Fit - Phase Five: Strategy Shift, Changing Everything --------------------------------------------------------------- Growth • 29 upvotes • 1 comment • Posted by Mada Seghete [7 [Ideas Inside] Mobile Growth Handbook 2017 [Must Read]]( This 200+ page resource breaks down growth into four different distinct steps: 1. Acquisition, 2. Activation, 3. Retention and 4. Referral. Each section has a comprehensive overview, actionable steps for growth and tips from well known mobile growth experts. --------------------------------------------------------------- Analytics • 8 upvotes • 2 comments • Posted by Ajit Singh [6 The Easiest Guide to Cohort Analysis (including popular use-cases)]( If you are talking 'retention' than cohort analysis is what you are talking about. This analytical approach has been productized by all the top notch analytics vendors, recently GA. However, there are few marketers who are still unsure about cohort analysis and its applications. If you happen to be one of themjust refer to this post. Check out use-cases and play with the Google sheet shared inside to get a hands-on experience of creating a cohort chart on your own. --------------------------------------------------------------- Growth • 15 upvotes • 3 comments • Posted by Igor Gorbatko [5 The Ultimate Slide Deck Collection to Help You Excel As a Growth Hacker]( To succeed as a growth hacker, you need to master marketing, human psychology, design, data analysis, and other subjects, and not the quick-win tactics that have a limited life span. The authors have curated an awesome selection of slide decks on growth hacking fundamentals – the mindset, the skills, and the framework to help you learn or refresh your knowledge. --------------------------------------------------------------- • 43 upvotes • 43 comments • Posted by Karen Rubin [4 AMA with Karen Rubin, VP of Growth at Owl Labs [Must Read]]( Karen was our first AMA host that's been in a position to grow software and hardware companies. Unsurprisingly questions around similarities and differences between the two scenarios cropped up among others on coordinating growth and marketing teams, building brand awareness for early stage companies & more. A great read! --------------------------------------------------------------- Growth Team • 15 upvotes • 3 comments • Posted by Lauren Holliday [3 How to Become a Marketing Manager (Advice From Those Who Made It)]( Step 1: Earn Your Bachelor's Degree. ... Step 2: Consider Certifications. ... Step 3: Acquire Work Experience. ... According to Google, these are the first three steps to becoming a marketing manager. While Google may not be wrong, its answer is a bit outdated and presumptuous. For starters, any experienced marketer knows that you don't need a Bachelor's degree to become a marketing manager today. Also, there's certainly not one, linear path that all marketing managers take.… --------------------------------------------------------------- B2B • 27 upvotes • 3 comments • Posted by Shu Chuang [2 The emails behind Adroll's 97% customer retention]( A look at the exact emails that the Adroll growth team uses to re-engage customers and maintain their insane 97% customer retention --------------------------------------------------------------- B2B • 27 upvotes • 3 comments • Posted by Sachin Maini [1 A Guide To Facebook Ads For B2B SaaS Companies]( The author's experience managing Facebook advertising for several B2B SaaS companies indicates that driving results with Facebook advertising is very much possible. But the long sales cycle and complexity of the customer journey for most B2B companies makes it very important to have a strategy going in. The author shares their guide to Facebook advertising for B2B SaaS companies. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? Email us: hello@growthhackers.com 1901 Newport Blvd. Suite #175 Costa Mesa CA, 92627 PS: If you were forwarded this newsletter and you like it, you can subscribe [here](. -The GrowthHackers Team