What Makes A Conversion Optimizer, How To Market On Instagram & Grow Your Account, 9 Types of Negative SEO (and How to Stay Safe) & More!

Also Find Testable Ideas Inside From: "Post-Purchase Emails: How to Boost Retention and LTV" & More! [GrowthHackers]( We're excited to see the interest in this course! If you're looking to up your growth game, this is the one for you. Click the banner above for details! Speaking of learning, we've got some great AMAs this week... On Tue, Mar 21, we have Brian Massey, Founder at Conversion Sciences joining us. You can ask her your questions [here]( Then on Thu, Mar 23, come chat with Danny Iny, Founder & CEO at Mirasee. Ask him your questions [here]( Featured Jobs [AND CO]( is hiring a Head of Growth & User Acquisition in New York. [View Job]( [TeamGantt]( is hiring a Sr. Growth Manager and Story Teller in Baltimore, MD or Remote. [View Job]( Top posts from the week --------------------------------------------------------------- B2B • 16 upvotes • 0 comments • Posted by Dan Shure [14 How ZOZI Grew Their B2B Blog 400% In One Year]( The author did a retroactive analysis on how ZOZI used customer service oriented content to scale blog growth. There's also some SEO / SERP analysis that you will find useful when performing keyword research. --------------------------------------------------------------- E-commerce • 18 upvotes • 0 comments • Posted by Tracey Wallace [13 40-Minute Ecommerce SEO Audit with 4-Point Checklist]( Is your site not where you want it to be in organic search results? Here is everything you need to know to do a site audit + optimize at every step of the way. --------------------------------------------------------------- Facebook • 19 upvotes • 0 comments • Posted by James Scherer [12 Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know]( Your choice of Facebook ad bidding has a tremendous effect on your campaign’s reach, CPC, and CPA. The more Facebook campaigns you run, the better feeling of the average ad costs you’ll get. Start with Facebook auto-optimization, learn from the results, and experiment with manual ad bidding. --------------------------------------------------------------- Analytics • 21 upvotes • 0 comments • Posted by Ryan Kulp [11 How a SQL Query Made Us $2,838 in 15 minutes]( Every marketer should know a little bit of SQL. by querying our database for inactive users, and then sending thoughtful, personalized emails via mail merge, we generated significant new revenue for our bootstrapped startup in minutes. --------------------------------------------------------------- E-commerce • 21 upvotes • 0 comments • Posted by Kim Budd [10 [Ideas Inside] Post-Purchase Emails: How to Boost Retention and LTV]( A common mistake Ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company. And that is where carefully crafted post-purchase emails come in. Learn how to use follow-up emails to engage your customers and generate additional revenue at the same time. --------------------------------------------------------------- • 45 upvotes • 42 comments • Posted by Nadja Blagojevic [9 AMA with Nadja Blagojevic, Director of Content Strategy at Axiom [Must Read]]( If you ever wanted to learn more about incorporating storytelling into your content marketing, Nadja provided a lot of guidance on the topic. From high level strategies to tactics, there was a lot to chew on in this AMA. A super read! --------------------------------------------------------------- Growth • 26 upvotes • 0 comments • Posted by Ramin Assemi [8 Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit [Must Read]]( You're too focused on product-market fit. You can't grow a successful company without product-market fit. But Brian Balfour thinks that the SaaS industry has developed tunnel vision and become too focused on product-market fit at the expense of the bigger business ecosystem. You're forgetting about other important SaaS components that all have to fit together like jigsaw pieces for your whole business to work. --------------------------------------------------------------- SEO • 7 upvotes • 2 comments • Posted by Kevin Gibbons [7 5 months after removing the disavow file = 37.31% increase in organic traffic]( Very interesting results from an experiment to completely removing a disavow file for a previously penalised domain in Google. 5 months later, organic traffic is up by 37.31%! --------------------------------------------------------------- Facebook • 13 upvotes • 2 comments • Posted by Dani Hart [6 [Ideas Inside] Top Facebook Updates That You Can’t Afford to Miss – March 2017 Edition]( Here’s the list of the most important Facebook news and updates in March 2017: Facebook launched Messenger Day Reactions coming to Messenger Facebook introduced updates to Ad Breaks Facebook autoplay videos will play with sound Facebook launched a VR app Facebook is working on additional ad measurement tools Facebook users can add national flags to their profile pictures You still have time to catch up with the latest changes, and adjust your marketing strategy accordingly. --------------------------------------------------------------- Analytics • 14 upvotes • 2 comments • Posted by Eduardo Yi [5 An analysis of 100k+ online schools reveals how the best instructors are making MILLIONS online. [Must Read]]( Teachable's top schools have made a total of $32.9 million. - They’ve done it in an average of 15 months. - They sell their digital products (courses) at an average of $187 (that’s more than Amazon charges for an Echo!) At Teachable, they analyzed data from our more than 100,000 schools and put together the most comprehensive report ever created about this industry to show the world how some of the best instructors in the world teach online and sell their courses. --------------------------------------------------------------- • 34 upvotes • 42 comments • Posted by Jill Balis [4 AMA with Jill Balis, CMO at The Grommet [Must Read]]( Jill's experience being in marketing leadership positions at several start-ups and early stage companies shone through in this AMA. She answered questions ranging from marketplaces, ecommerce, differentiating your product and more. A great read! --------------------------------------------------------------- Growth Hacks • 27 upvotes • 3 comments • Posted by Masha Maksimava [3 9 Types of Negative SEO (and How to Stay Safe)]( Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor's rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe? --------------------------------------------------------------- Facebook • 21 upvotes • 4 comments • Posted by Johnathan Dane [2 [Ideas Inside] How To Market On Instagram And Grow Your Account]( Over the last few years, thousands of marketers, photographers, bloggers, writers and brands have been experimenting and marketing their brands on Instagram. In this post, I’ve compiled some of these opinions and insights to help you better understand Instagram as a marketing channel and how you can use it to grow your account and market your brand. --------------------------------------------------------------- CRO • 45 upvotes • 21 comments • Posted by Jen Havice [1 What Makes A Conversion Optimizer [Must Read]]( This is a piece highlighting 8 of the best optimizers in the business where he finds out what separates the pros from the fakes. You'll learn what Peep Laja, Michael Lykke Aagaard, Talia Wolf, Ton Wesseling, Chris Goward, Tim Ash, Brian Massey, and André Morys have to say about what you need to make it as an expert in CRO. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? 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