All I want for Xmas is Zap with you

[GrowthHackers]( It's Holiday's season and the lights are shining brightly everywhere. This year, Santa started his engines earlier and wrapped us a gift from the North Pole – or should I say, NorthStar? We are happy to announce NorthStar will be featured as an [Official Zapier Partner]( by December 20th! The GrowthHackers Community thanks all of its members for the endless pieces of great content shared this year. Here's to a new cycle doing what we know best: fast growth. As long as we keep focused on our [North Star Metric]( every test will get us closer to our goal. Happy Holidays! --------------------------------------------------------------- Upcoming AMAs: Thursday, December 20, we have Jeff Chang, Growth Tech Lead at Pinterest, Startup growth advisor, joining us. You can ask him all your questions [here]( And check all upcoming AMAs [here]( Top posts from the week --------------------------------------------------------------- B2B • 51 upvotes • 1 comment • Posted by Raghav Viswa [12 The ‘Four-wheel’ strategy that helped brands such as Netflix become better at listening.]( Did you know that 2 out of 5 customer engagement strategies in the market are set to fail because they don’t factor in listening as part of the marketing process? Are we, as an industry, focusing too much on our conversations and response time that we’re actually failing to listen to our customers? Read on to see how brands like Netflix are adapting by listening better! --------------------------------------------------------------- Early Traction • 11 upvotes • 1 comment • Posted by David Peralta [11 7 lessons learned as the co-founder of a €15M+ SaaS startup]( One of Hotjar’s co-founders, Marc von Brockdorff, shares some of the biggest lessons he’s learned while growing a startup from beta to €15M+ ARR in less than four years. --------------------------------------------------------------- Analytics • 12 upvotes • 1 comment • Posted by anna bredava [10 5 Surprising Benefits of Social Listening]( Social listening is always mentioned when people talk about reputation management and customer support. But what about some unconventional uses if social listening like, say, link building? --------------------------------------------------------------- E-commerce • 6 upvotes • 1 comment • Posted by Jim Huffman [9 The Importance of Personalization and Why It's the Future of Marketing]( According to a study by Cloud IQ, 69% of consumers want an individualized experience. And, if their dealings with a brand are below their expectations when it comes to personalization, 41% will take their business elsewhere. If you’re not personalizing the shopping experience, you’re missing out. --------------------------------------------------------------- Google Adwords • 12 upvotes • 2 comments • Posted by Gerasimos Nikolopoulos [8 The Definitive Guide to Dynamic Search Ads on Google (AdWords)]( Learn what DSA is, the benefits and how to setup/optimize them in a beautifully designed guide. --------------------------------------------------------------- Sales • 5 upvotes • 2 comments • Posted by Gigi Rodgers [7 Inside Sales 101: How to Build a Revenue-Driving Sales Funnel Without Leaving Your Laptop]( Whether you want to build a killer inside sales machine or you already have one in place - here's your checklist to making it happen, and making sure it's effective. --------------------------------------------------------------- E-commerce • 4 upvotes • 3 comments • Posted by Joyce Qian [6 Black Friday Report for Ecommerce 2018 [Infographic]]( As the highly anticipated Black Friday season draws its curtain, it's time to dive into the data for insights on the key eCommerce and marketing trends from Black Friday 2018. --------------------------------------------------------------- Design • 26 upvotes • 3 comments • Posted by Tamar Garfunkel [5 Productivity Hack - Resizing Images for Social Media]( For those of you that are re-purposing content and posting images across multiples channels, you've probably experienced what a pain it is to resize your images to fit the dozens of size requirements online. The totally free tool allows you to upload any image and automatically resize it for over 50 different formats from pretty much all the social media and web formats. --------------------------------------------------------------- • 19 upvotes • 10 comments • Posted by Jason VandeBoom [4 AMA with Jason VandeBoom, Founder and CEO, ActiveCampaign]( Jason VandeBoom is the Founder and CEO of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Jason founded the company in 2003 with the principle belief that all businesses need, and deserve, effective solutions to connect with customers. He is passionate about helping ActiveCampaign users realize that sophisticated marketing solutions are within reach and for helping them to become more efficient and optimize their customers’ experiences. Under Jason's leadership, ActiveCampaign continues to flourish and has grown over 600% since 2016 while still maintaining profitability and its culture. --------------------------------------------------------------- Growth • 8 upvotes • 4 comments • Posted by Gigi Rodgers [3 3 Significant, Actionable Insights that We Learned from 7K+ Forms]( 7,193 forms created using the Paperform platform were analyzed. Specifically, the completion rates of the forms were measured, based on the number of people who started a form versus the number of who completed it. It was only included forms that have been viewed at least ten times and had two or more questions. --------------------------------------------------------------- Customer Service • 23 upvotes • 6 comments • Posted by Dejan Gajsek [2 [Growth Study] Trader Joe's - Building a Grocery Store with Cult-Like Fans]( They are different than anyone else. Every major brand has something unique to itself - a differentiating factor. At TJ’s it’s the whole shopping experience, bundled with private-label, intentional relaxed and friendly vibe. In a world where everything seems to be in a hurry, it’s relaxing to have an old-school face-to-face shopping experience. --------------------------------------------------------------- Growth • 17 upvotes • 9 comments • Posted by Aazar Shad [1 5 Key Steps to Successful User Onboarding]( This playbook is used by dozens of SaaS companies and is guaranteed to help you: Identify user success patterns; define a persona-based activation metric; integrate onboarding natively into the product UI to drive up user activation; create a laser-focused first; run product experience to trigger a WOW moment; re-engage users and prepare for the second-run product experience. --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? Email us: hello@growthhackers.com 1901 Newport Blvd. Suite #175 Costa Mesa CA, 92627 PS: If you were forwarded this newsletter and you like it, you can subscribe [here](. -The GrowthHackers Team