Does A North Star Metric Oversimplify Growth?, 60+ Ready-To-Use GTM Custom Code Snippets, Interview With Hubspot's Head Of User Acquisition & More!

Tickets for #GHConf18 will sell out. Get yours before they disappear! [GrowthHackers]( [ Tickets for #GHConf18 will sell out so go [get yours before they disappear]( --------------------------------------------------------------- Also, don't forget to check out our awesome AMAs for the week... On Tue, Jan 30, we have Jessica Mendoza, Sr. Marketing Manager at The Associated Press, joining us. You can ask her your questions [here]( Then on Thu, Feb 2, come chat with Oliver Young, Principal Product Manager at Sonos. You can ask him your questions [here]( Featured Jobs [Loomly]( is hiring a Growth Hacker in Los Angeles, CA [View Job]( Top posts from the week --------------------------------------------------------------- CRO • 10 upvotes • 2 comments • Posted by Shanelle Mullin [13 Should Your Opt-In Offer Be Video, PDF or Web Content?]( Have you ever wondered which type of content (e.g. a PDF, web content, a video) is best to use as a lead magnet on your landing pages? CXL Institute conducted a study to find out. --------------------------------------------------------------- User Experience • 10 upvotes • 1 comments • Posted by Rini Della Hariady [12 Pagination Tunnels – An Experiment in Crawlability and Click Depth [Must Read]]( This experiment explains how small changes to your pagination can have a large impact on how a crawler sees your site and all that wonderful content. --------------------------------------------------------------- Growth • 11 upvotes • 2 comments • Posted by Dani Hart [11 The Complete Guide to Building a Framework for Customer Empathy]( Startups are generally good soil for building empathy. Because you have less resources, you wear multiple hats. In this environment, going cross-functional allows you to better understand the user, their frustrations and even how people respond and feel about your product. As companies grow, with more and more people, meetings, workload, and temptation to outsource research, it is critical to not lose that tight connection with the customers to build empathy and embed ourselves in our customer’s struggles to re-align ourselves with the reality. --------------------------------------------------------------- Growth • 11 upvotes • 1 comments • Posted by Edward Ford [10 [PODCAST] How Drift's Building Its Growth Function w/Guillaume Cabane [Must Read]]( Silicon Valley's "Mad Scientist" shares his insights on growth marketing, some of his crazy experiments and how he’s planning to build up the growth function at Drift. --------------------------------------------------------------- Analytics • 32 upvotes • 3 comments • Posted by Ryan Farley [9 The Cold Email Masterclass]( Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power. Unfortunately, most people don’t do cold email well. The authors reviewed hundreds of cold email campaigns to increase their effectiveness, and learned why some people don’t reach their campaign goals. --------------------------------------------------------------- Growth • 16 upvotes • 1 comments • Posted by Lauren Bass [8 How to Run Your Growth Team Like a Scientist [Must Read]]( Using the scientific method to grow companies is a relatively new thing, but scientists have been running and optimizing the method for millennia. Joseph DeBruin, a research scientist turned growth leader and Head of Growth at Feastly, has run the scientific method in some of the most respected medical research labs in the world. In this piece, he shares insightful learnings about the mistakes many growth practitioners make in running the method and walks through actionable takeaways to help us get max impact out of this framework we all know and love. --------------------------------------------------------------- Facebook • 13 upvotes • 2 comments • Posted by Karola Karlson [7 84 Instagram Ad Examples – Learn Other Brands' Instagram Secrets]( You're planning to start advertising on Instagram, but you're unsure how to create successful ads? Worry not. – We've collected 80+ great Instagram ad examples, and listed the best practices they use. While browsing all these examples, analyze: - What makes the ad’s design good? - What copywriting hacks could you copy? - How to apply multiple practices to your Instagram campaigns? Happy discovering! --------------------------------------------------------------- Churn • 23 upvotes • 1 comments • Posted by Shayla Price [6 [Ideas Inside] How to Reduce Delinquent Churn With a Dunning Email Strategy]( When a customer’s credit card fails or expires, they might not even know it. But your business detects the revenue loss immediately. Dunning emails can help minimize delinquent churn. Plus, you can strengthen existing customer relationships in the process. Don't lose another customer because of credit card failure. Check out this post to learn how to build your own dunning email strategy. --------------------------------------------------------------- Content Marketing • 35 upvotes • 8 comments • Posted by Benji Hyam [5 Why a 2,000% increase in leads from a single campaign still isn't enough]( In the summer of 2016, Layer‚ a business conversation platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for their sales team. At the time, it was an increase of 2,000% over our previous lead-generation efforts. This post uncovers what really happened during this campaign‚ the good, the bad, and the ugly. --------------------------------------------------------------- • 31 upvotes • 34 comments • Posted by Edith Harbaugh [4 AMA with Edith Harbaugh, Co-founder & CEO of LaunchDarkly [Must Read]]( Edith shared her experiences early startup marketing, marketing to developers, testing pricing and more in this super AMA. A great read! --------------------------------------------------------------- Analytics • 10 upvotes • 1 comments • Posted by Ramli John [3 Podcast with Scott Tousley - Head of User Acquisition at Hubspot]( In this podcast episode, the author interviews Scott Tousley, Head of User Acquisition at Hubspot. He is going to be on one of the speakers at the #GHConf18. Scott shares in this episode: Copywriting secrets (backed by psychology) that 3x Hubspot Sales revenue, top mistakes marketers make with email marketing, the quickest way to become a T-shaped marketer & more. --------------------------------------------------------------- Analytics • 21 upvotes • 4 comments • Posted by Julius Fedorovicius [2 A list of 60+ ready-to-use custom code snippets for Google Tag Manager [Must Read]]( A handy list of various scripts that you can use in web tracking. Implement them with Google Tag Manager and enrich your data with sophisticated triggers and additional parameters/custom dimensions. All scripts are split into categories based on their use case. --------------------------------------------------------------- Growth • 15 upvotes • 1 comment • Posted by Anuj Adhiya [1 Does a North Star Metric Oversimplify Growth? [Must Read]]( Sean Ellis' response to "Don’t Let Your North Star Metric Deceive You" by Brian Balfour, Casey Winters and Shaun Clowes. Sean defines a North Star Metric (NSM) as the single best metric for tracking accumulated user value for a product over a time period. In other words, it is a company-wide metric for tracking sustainable growth. The concept of One Metric that Matters (OMTM) is the “one metric that matters — right now.” --------------------------------------------------------------- Like what you've been seeing from GrowthHackers? Know someone who'd like these emails too? [Forward This Email To A Friend]( [Connect on Twitter]( [Unsubscribe]( • [Account Settings]( Have feedback or a question? Email us: hello@growthhackers.com 1901 Newport Blvd. Suite #175 Costa Mesa CA, 92627 PS: If you were forwarded this newsletter and you like it, you can subscribe [here](. -The GrowthHackers Team