Plus: ð SearchGPT and the future of SEO, ð¥ Googleâs new AI video tool, ð§ A/B testing tips for email success, and more! 10 Oct | [Read Online]( In partnership with [Community]( | [University]( | [Advertise]( Hello, GrowthHackers! Welcome to this weekâs GrowthHackers Newsletter â filled with AI-powered updates, cutting-edge tools, and expert strategies for marketers. Discover how to transform your email flows, tap into Googleâs new video tools, and gain insights from our AI Marketing Calls. And of course, some community wisdom. Ready to grow smarter and faster? Letâs dive in! ð PS: Time is running out of you to participate in [The State of Growth Survey]( and share your insights with the world of growth. In this edition: - ð
Join our AI Marketing Calls - ð SearchGPT coming to ChatGPT - ð ChatGPT 4o Canvas Guide - ð¥ Googleâs new AI video tool - ð SEO strategies for AI answer engines - ðï¸ Turn written content into podcasts [Share the Newsletter]({{rp_referral_hub_url}}) Introducing Roku Ads Manager: CTV Ads Made Simple We have entered a new era of TV advertising where the barriers to entry are lower than ever, and [Roku Ads Manager]( is leading the charge. Growth marketers now have access to Rokuâs audience reach in the US. with a self-service ad platform thatâs built for performance. Roku powers 47% of all TV streaming time* in the US, so your brand can run ads alongside premium content and meet your audience where theyâre already engaged. *Comscore CTV Report, 2024 [Reach your audience on Roku]( Join our 2x Month Zoom Call, Every Other Wednesday, 10 a.m. PT Donât miss out on our AI Marketing Call, happening every other Wednesday at 10 AM PT! Led by Chris Daigle and the GrowthHackers community, these sessions will dive into the latest AI tools, trends, and strategies in marketing. Itâs your chance to stay ahead, ask questions, connect with like-minded professionals, and share how you are using AI with the community members. The next session is next week, on October 16th, and is 100% free. Subscribe now to join! [Subscribe now!]( ð What's New? ð OpenAI to Integrate SearchGPT into ChatGPT by Year-End: OpenAI's SearchGPT, initially launched as a prototype, [will soon be part of ChatGPT]( by the end of 2024. According to Varun Shetty, OpenAIâs head of media partnerships, publishers wonât see ad revenue but will benefit from âsignificant incremental trafficâ driven by new audiences. OpenAI aims to balance delivering direct answers with driving clicks back to publishers. SearchGPTâs integration could make ChatGPT a bigger player in search, emphasizing the importance of generative engine optimization (GEO) for SEO strategies moving forward. ð¥Â Google Product Studio Adds AI Video Creation: Google has launched an AI-powered [video generation tool in Product Studio](, so faravailable to U.S.-based merchants. This feature helps create high-quality product videos quickly by transforming existing images into dynamic videos. Merchants can choose themes, customize audio, and tailor headlines to promote their products. Videos can be used across Google Ads, Merchant Center, or other marketing channels, offering a new way for merchants to create engaging content that can be valuable for those without a professional video team. Expansion to more countries is expected soon. ð¥Â Meta Introduces AI Animation and Video Expansion Tools: At [Advertising Week](, Meta announced [new AI-powered features]( for advertisers, including Image Animation, which brings movement to still images using text prompts, making ads more engaging. They also expanded Video Expansion tools, enabling advertisers to adapt video assets across formats with AI support. Additionally, Collections Ads now integrate creator content, allowing brands to use creator images or videos as âheroâ assets, boosting engagement through authenticity. TOOLS ð ï¸ Trending Growth Tools [Generect](: Find verified corporate emails at scale, validate catch-all domains, and integrate seamlessly with your outreach process [JobJump:]( Stand out in job interviews with personalized AI assistance. [Adsby]( 2.0: An AI copilot to optimize Google Ads that selects the right keywords, filters out negatives, and crafts high-performing campaigns. TUTORIALS ð§ Guides & Tutorials - How to [use ChatGPT 4o Canvas]( for coding and writing - How to transform written content into natural-sounding [podcast discussions]( - Hoe to [A/B test email flows]( for e-commerce - How [to use Clarity]( for deeper website insights - How to evolve your organic approach for [the rise of AI answer engines]( ð¤Â Prompt Of The Week Client Testimonial Template Craft compelling client testimonials effortlessly. Uncover their challenges, solutions found, and benefits gained with precision. Prompt Create {number} variations of client testimonial template a website focused on {topic}. The template should capture the client's initial challenges or needs, the solutions or services provided by the website, and the outcomes or benefits experienced as a result. It should be structured to include a brief introduction of the client, a detailed account of their experience with the website, and a concluding statement that highlights their satisfaction and the impact of the services received. Additionally, include specific questions to guide clients in providing detailed and meaningful testimonials, such as asking about their initial challenges, the solutions provided, and the benefits experienced. Source: PromptVault COMMUNITY ð¬Â Forum Q. [How do you approach competitor research? What tools or methods have been most effective in understanding your competitorsâ strategies?]( A. "I start by checking out their website, social media, and content. I use tools like SimilarWeb and SEMrush to dig into their traffic and keywords. I also take a look at their ads using Facebook Ads Library and Google Ads Transparency. Social listening tools to help me see what people are saying about them. Then, I put it all together and create a positioning matrix to see where they stand compared to us in terms of messaging, strengths, and gaps. Iâd love to hear how others are doing it and if anyone has tips on keeping things updated more easily" ð¬[Join the discussion]( Q. âFor startups: How do you differentiate yourself from larger, more established competitors? Whatâs your strategy for gaining market share?â ð¬[Â]([Join the discussion]( Have a question for the community? [Post it now!]( â âInstead of trying to be everything to everyone, I narrow down on what makes my product uniqueâwhether itâs a more personalized experience, better customer support, or solving a niche problem that others overlook. Jake Earlinger, Community Member COMMUNITY ð Member Posts [Riding Out the Messy Middle of A/B Testing: From Hypothesis to Intervention]( By Trina Moitra Once youâve identified conversion roadblocks, the real work begins: Translating those insights into effective interventions. This is where many optimizers encounter the complexities of A/B testing. The âmessy middleâ is fraught with challenges and to find out what those are and how frameworks can help, we ran a [survey and sourced expert insights](. [How Poor Follow-Ups Can Sabotage Your B2B Lead Generation]( By Jude Nielson Generating B2B leads is often seen as a major success, but itâs just the first step. The real challenge lies in what happens after that initial connection. If your follow-up is inadequate, youâre not just missing out on sales â youâre handing potential customers to competitors. Letâs explore how poor follow-ups can undermine your lead generation and [how to avoid these pitfalls](. Ready to Share an Insight with GrowthHackers Community? You can create a post sharing your learnings, challenges and sharing your journey driving business growth in you company at GrowthHackers Community. The best post can be featured at our weekly newsletter. [Create a Post Now]( SPONSOR Get your product in front of our community of growth professionals Every week, thousands of entrepreneurs and professionals in growth, marketing, and product from startups and top brands come together to read our newsletter. They're all united by a shared mission: driving sustainable business growth. [Become a Sponsor]( What did you think about this edition? [Very informative]( | [Somewhat informative]( | [Not my cup of tea]( [fb]( [tw]( [ig]( [yt]( [in]( Update your [email preferences]( or unsubscribe [here]( © 2024 GrowthHackers' Newsletter 388 Market St, 1300
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