Are Demand Squads the New Growth Teams?

Plus: Leverage GrowthHackers Community to build new partnerships! OpenAI o1, B2B and PLG Expert Advice, AI-Fueled Tutorials, Trending Tools, and more!                                                                                                                                                                                                                                                                                                                                                                                                                 12 Sep | [Listen Online]( | [Read Online]( In partnership with [Community]( | [University]( | [Advertise]( Hello, GrowthHackers! 🚀 Get ready for a deep dive into the freshest AI trends, expert advice, and growth strategies that’ll make your competition sweat. We’ve got it all—from mastering AI tools to tapping into product-led growth, plus the scoop on the latest AI regulations and must-know changes for Google and Meta advertisers. It’s everything you need to stay ahead and keep winning. Ready to crush it? In this edition: - ⚡ Turbocharge your work with AI-powered ChatGPT tips. - 🤖Strawberry is now OpenAI o1 - 🎤 Upcoming AMA sessions with top B2B and PLG experts. - 🚀 Demand Squads: Break silos and unlock growth. - 🔧 Trending tools to optimize your marketing. - 🤝 Find partnerships at the GrowthHackers Community. - 🧪 Tutorials for AI-powered A/B testing and Meta ads optimization. [Share the Newsletter]( TOGETHER WITH HUBSPOT Ready to revolutionize your workday with AI? Discover the key to unlocking unparalleled productivity with [HubSpot’s]( free guide to using ChatGPT at work. You’ll find practical insights, useful integrations, and 100 prompt ideas to help you unleash the power of AI for a more efficient, impactful professional life. [Download the free guide and level up your AI game today!]( DON’T MISS 📅 Upcoming Events Ask me Anything B2B Marketing with James Kessinger 📅 Tue, September 17th | 10 a.m. PT During this session, James will be answering YOUR questions about demand generation, ABM, LinkedIn ads, and all things B2B marketing. [Register]( Ask me Anything User Growth with with Sandhya Ganesh 📅 Thu, September 26th | 10 a.m PT Join us for an AMA session with Sandhya Ganesh, User Growth Product Manager at Tinder, and dive into the world of Product-Led Growth (PLG)! [Register]( INSIGHT 💡 Break the Silo: How Demand Squads Can Supercharge Your Growth Ask yourself this: - How long does it take us to get a basic piece of marketing content approved and published? - How many tests do we run a month to find new growth levers across the customer journey? - Have marketing, sales, and customer success leaders ever made a joint decision about prioritization or tradeoffs? Not happy with the answers? You’re probably missing out on major growth opportunities (and you are not alone!). According to [Boston Consulting Group](, the solution has a new name: demand squads. These agile teams combine all three functions, streamlining decision-making, speeding up execution, and delivering better customer experiences—all without adding new resources. Isn’t that what growth is all about? [Learn more]( You Might Also Enjoy The Product-Led Geek The weekly newsletter unlocking the secrets of product-led success. Get your geek on and join over 7900 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales. TOOLS 🚀 Trending Growth Tools 🚀 [AdCreative.ai](: Generates AI-powered ad creatives to boost campaign performance and increase conversions. 🎬 [AutoKlips](: Automates video editing with AI, making content creation faster and more efficient for marketers. 🤝 [Hoop](: Simplifies influencer collaborations, helping you discover and connect with the right creators for your brand. STAY AHEAD 🚀 Quick Updates OpenAI's project "Strawberry" is now [OpenAI o1](, a groundbreaking (and for now, expensive) model that can fact-check itself in real time. [Google]( expands its virtual try-on tools, improving how users interact with e-commerce products. [California's new AI regulation]( faces industry backlash over concerns it could slow innovation. [Adobe’s Firefly AI]( will introduce video generation later this year, shaking up content creation. [Google’s first-party data tools]( will help brands better navigate the privacy landscape. [Meta]( tightens restrictions on its data business tools, impacting marketers’ ability to track users. HOW TO’S 🧭 Guides and Tutorials Find & Scale Winning Facebook Ads with AI: Let AI do the heavy lifting! Learn how to [spot top-performing Facebook ads]( and scale them for better returns. How AI Helps Consumers [Compare Products](: Shoppers are using AI to make smarter choices - and how to adapt. A/B Testing with ChatGPT, Step-by-Step: Simplify your A/B tests with ChatGPT. Follow [this quick guide]( to optimize your campaigns with AI insights! GET CERTIFIED Ready to Level Up Your Marketing Game With AI? Our [Fundamentals of AI for Digital Marketing]([ program](, led by Chris Daigle, led by Chris Daigle, will teach you how to leverage AI tools like text and image generation, and build automations that simplify your workflow. Plus, once you’re certified, you’ll have the credentials to stand out as a forward-thinking marketing pro! AI GROWTH HACK 🤖 AI Prompt Of The Week Analyzing User Behavior Suggest methods to analyze user behavior data to identify growth opportunities, including data collection, analysis tools, and interpreting insights for strategic development. Prompt Suggest ways to analyze user behavior data to find growth opportunities for my {Product/Service}. Detail the types of data to be collected (e.g., click paths, time on site, feature usage), analysis tools to use, and specific patterns or trends to look for that indicate growth potential. Provide a step-by-step approach to setting up this analysis, including how to collect, process, and interpret the data. Additionally, recommend best practices for leveraging the insights gained to inform {Development Aspect} and {Strategy}. Include examples of {Companies} that have effectively used user behavior data for growth. Describe how to segment users based on their behavior and the importance of these segments. COMMUNITY 💬 Forum Build New New Partnerships at the Community Whether you’re seeking a partner for, a co-founder, co-marketing, distribution, product development, or any other collaboration, feel free to share what you're looking for with the GrowthHackers Community. Let’s connect with members who have similar goals and create opportunities to support each other’s growth! "I’m a software developer/ business guy and I’m looking for some advice. Over the past 2 years I created the mobile game. It’s in a really great place with half a million downloads and a large community of players. However, it’s time to expand further and at more pace. I feel like it’s necessary to bring people in who have great marketing knowledge but I don’t know where to start. If anyone has advice or can share their experience with hiring in marketing I’d love to hear." [Join Discussion]( "Hi team! 👋 Looking for ideas!  💡 I'm wanting to run an experiment where I test 2 approaches to increasing followers, in other words: Goal: Gain 500 followers in next month. Experiment 1: Post on Twitter twice a day Experiment 2: Interact with accounts and communities in my niche.  Does anyone know how I can measure these seperately? 😊” [Join Discussion]( Have a question for the community? [Ask the Community]( What's your top advice for preparing a successful Black Friday/Cyber Monday campaign for your business? [Share Your Insights]( COMMUNITY 📝 Member Posts Stop Using Google Tag Manager for A/B Testing! by Donald Ng A/B testing through GTM seems convenient, but it's a trap.  ⛔️ It slows down A/B test performance  ⛔️ May cause page flickering & a poor user experience  ⛔️ Modern browsers WILL block trackers  I've seen these issues firsthand, and they can seriously impact your test results and user experience. Want to learn more? I've put together a video explaining why you shouldn't install A/B testing pixels via GTM. [Check Post]( The Benefits of Content Restriction for Growing Your Membership Site By Vipul Yadav To maximize the potential of your membership site, it is crucial to implement effective strategies that go beyond just creating engaging content. One of the most impactful strategies is content restriction. By strategically restricting access to certain content, you can create a sense of exclusivity, enhance the value of your offerings, and drive growth for your membership site. In this article, we explore the benefits of content restriction and how it can help you build a thriving membership site. [Read post]( Ready to Share an Insight with GrowthHackers Community? You can create a post sharing your learnings, challenges and sharing your journey driving business growth in you company at GrowthHackers Community. The best post can be featured at our weekly newsletter. [Create a Post Now]( ❝ In the realm of digital marketing, it's crucial to gain insight into the customers behaviors, preferences, and the trends that align with the needs of the target audience. Understanding these elements will enable you to tailor your strategies effectively and help connect with customers on a more personal level. Tabitha Bryant, Community Member SPONSOR Get your product in front of our community of growth professionals Every week, thousands of entrepreneurs and professionals in growth, marketing, and product from startups and top brands come together to read our newsletter. They're all united by a shared mission: driving sustainable business growth. [Become a Sponsor]( What did you think about this edition? 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