Threads's Birthday, Instagram AI, The New App On the Block, and more!

Weekly Curated Content from GrowthHackers Community in your Inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( ­ ­ ­ ­ ­ Hi, GrowthHackers!  The world of growth won't stop spinning, and here is our recap on what happend during the past week. Grab a cup of coffee and lets go! What we will cover in this edition: - The Marketer AI Tool Stack - Meta's Version Of AI Influencers - The New Social Media App Ranking 1# on App Stores - Threads Birthday - Quick Updates for Marketers - Recap on our Latest Community Session - Best Posts From Community Members - Prompt Of the Week: Thought Leadership Content Creation ­ ­ ­ ­ ­ ­ ­ ­ ­ UPCOMING EVENT Webinar: The Marketer's AI Tool Stack  🚀 Upcoming Event: We are pleased to announce another session for GrowthHackers Community! On July 23rd we will be hosting a free session led by Chris Daigle, the CEO at ChefAI Officer. in this session, Chris will share with the community the AI tool stack his marketing team uses to do more without increasing headcount.  [🔗 Register Now!]( ­ ­ ­ ­ ­ ­ ­ ­ ­ WHAT'S NEW? Meta is Testing AI Influencers  Source: Social Media Today What's New: Meta’s new "AI Studio" allows Instagram influencers to create AI versions of themselves to engage with their community through direct messages.  How It Works: The AI Studio process, integrated directly into Instagram, offers various prompts and tools to help creators build their AI bots. Influencers can train these bots on different aspects of their social media presence, resulting in more lifelike replicas that can handle both fact-based queries and more creative responses that reflect the creator's style.  Access: Currently in beta testing, AI Studio is accessible to a select group of influencers and creators. Meta plans to expand this feature as it develops further, making it available to a broader audience.  Marketers and brands will be able to utilize AI versions of their brands to maintain constant engagement with their audience, ensuring that followers receive timely and personalized responses even when offline. However, it also raises questions about the authenticity of AI-driven interactions and their potential impact on genuine connections on social media platforms. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ Meet Noplace, The New Social Media Ranlinh #1 in App Stores  Rapid Ascent: Noplace, blending Twitter and Myspace, hit the top of the App Store after exiting invite-only mode. Initially viral among K-pop fans, the app leveraged scarcity and exclusivity to fuel demand.  Target Audience and Features: Focused on Gen Z, Noplace offers text-based updates, AI-driven suggestions, and extensive profile customization. It operates like a global group chat, enhancing social interaction without photos or videos.  Development and Funding: Founded by a Tokyo and San Francisco-based team, Noplace is backed by investors like 776 (Alexis Ohanian) and Forerunner Ventures, raising $15 million in a Series A1 round. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ 1 Year,  175 MillIon Users: Threads Growth Journey  The Initial Growth: On July 5 last year, people were greeted with a surprise when they logged into Instagram – an invitation to try a brand new app for sharing text and joining public conversations – Threads. Five days later, over 100 million people had joined Threads, making it the most successful app launch of all time. One year later Zuckerberg announced it has reached 175 Million users. Although growth has slowed since the initial surge, Threads continues to expand its user base steadily.  Engagement and Retention: Much of the app’s growth is still driven by promotions within Instagram, capitalizing on their shared account system. Despite impressive user numbers, Threads faces challenges in maintaining daily active users and engagement levels. Meta has been actively adding features and running experiments to boost user retention and engagement, including testing various interface improvements, new content sharing options, and enhancing user interaction capabilities.  What Is Next? Looking ahead, Meta plans to monetize Threads by potentially integrating ads into the platform, leveraging Instagram’s existing advertising infrastructure. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Quick Updates  Perplexity has upgraded its Pro Search AI research assistant. [Read more](  French startup Kyutai launched Moshi, a real-time AI voice assistant similar to OpenAI’s delayed Voice Mode feature. [Read more](  TikTok is developing a new AI chatbot named Genie. [Read more](  Apple's 30% fee on Facebook and Instagram ads expands to more regions. [Read more](  Instagram's chief reiterates that 'Sends' is now a key focus. [Read more](  X previews upcoming improvements to ad analytics. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Recap Our AMA Session with Enrique Hoyos, CMO at Pexels (w/Canva)  We just had an amazing session with Enrique Hoyos on how to balance growth in a 2-sided marketplace, the strategies that brought them to 40 million visitors/month, and new avenues of growth at Pexels. Watch the entire session, including our notes  at [this community posts](, or catch up on main highlights in just 20 minutes [here](. ­ ­ ­ ­ ­ ­ ­ ­ MEMBER POSTS ­ ­ ­ ­ ­ ­ ­ ­ Maximize Content Output: How to Scale with AI Shared by Mary Jane Anciete  Can you still scale content creation with AI following Google's new policies? In this video, we'll show you how to leverage AI to increase output while ensuring your content remains valuable for readers. We explore if AI can reliably generate content that will serve readers correctly and meet Google's new quality standards.  [🔗 Read Post]( How User Segmentation Helps PMs Improve Products Shared by Oleg Yakubenkov  Segmentation refers to the process of grouping customers based on certain qualifications. While we generally hear about segmentation being used by marketers, this type of data can also be used by product managers to develop new product hypotheses and zero in on what will resonate with users.  In this article, we’ll explore how different types of user segmentation help reveal questions about different parts of the product and ultimately generate new hypotheses for testing.  [🔗 Read Post]( ­ ­ ­ ­ ­ ­ ­ ­ ­ PROMPT OF THE WEEK ­ ­ ­ ­ ­ ­ ­ ­ Blog Content Strategy: Establishing Thought Leadership  Prompt: "Develop a content calendar for our blog for the next month, focusing on topics that position us as thought leaders in the [industry/niche]. Include a mix of how-to guides, industry news, case studies, and interviews with experts. Provide catchy titles, a brief outline for each post, and SEO keywords to target." ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](