Prompt for Lead Gen, The Apps Growth Race and A/B Testing On Your Sleep

Weekly Curated Content from GrowthHackers Community in your Inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( ­ ­ ­ ­ ­ Hi, GrowthHackers!  This week's newsletter has everything you need on marketing, AI, and experimentation. We'll cover how to  A/B test your reels while you nap, the Toys 'R' Us revival with Sora AI, and Q1's breakout global apps. Get ready for the ride! What we will cover in this edition: - AMA Session with Enrique Hoyos, CMO at Pexels (w/Canva) - The Apps Winning the Global Growth Race - The New Standoff In The AI vs. Copyrights in Music - Automated A/B Testing Coming to Reels - Prompt for Virtual Event Lead Generation - Best Posts From Community Members - Editor Picks: Interview with the co-CEO of Netflix ­ ­ ­ ­ ­ ­ ­ ­ ­ 🚀 Upcoming Event: There’s still time to RSVP and join us for an exclusive webinar next Wednesday with Enrique Hoyos, the CMO of Pexels (now part of Canva)! Enrique will be answering questions sent by our community members on all things growth and marketing.  [Send a question now!]( ­ ­ ­ ­ ­ ­ ­ ­ ­ Marketing Updates  Source: Sensor Tower Global Consumer Spend in Apps Climbed Nearly 20% on Q1. Meta's suite of apps continues to dominate the top downloads chart, and short-form drama streaming apps, already popular in China, are gaining traction in the United States and driving consumer spend, according to Sensor Tower's Q1 2024 Digital Market Index.  [Read more](  TikTok Launched an Image-Sharing App Called 'Whee!', With Little Traction ByteDance has quietly launched a new image-sharing app called 'Whee!. Due to the lack of promotion, Whee didn’t find its way into the Top Free Apps chart on Apple’s App Store. Is it a viable plan B for ByteDance if the TikTok Ban is upheld? [Read more](  Reddit Shares Insight into Evolving Discovery Trends Reddit has released a report detailing how user discovery trends are changing on its platform. [Read more](  X Audience and Live Stream Updates X/ Twitter, is rolling out a feature that shows when your audience is most active, helping users optimize engagement. Additionally, they making live streams a premium-only feature. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ AI Updates  What the RIAA Lawsuit Against AI Music Generators Can Mean for AI Copyright The Recording Industry Association of America (RIAA) has launched lawsuits against several AI music startups, including AudioSuno, claiming copyright infringement. This move raises questions about the balance between innovation and intellectual property rights in the music industry. [Read more](  OpenAI on Mute for a Little Longer OpenAI has announced a delay in the release of ChatGPT's highly anticipated voice mode, due to technical refinements. Once launched, the voice mode will allow users to interact with ChatGPT using natural speech, potentially transforming customer service and user engagement. [Read more](  Miss Toys 'R' Us? They Just Created a New Brand Film Powered by Sora Toys 'R' Us has collaborated with OpenAI to create a brand film using Sora featuring AI-generated characters and storyline. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Experimentation Updates  Facebook Testing Automated Creative Variations for Reels Meta is testing a new  feature that automatically generates creative variations for Reels posted by business pages. It will experiment with different variations, and the best part? You won't have to do a thing. [Read more](  Threads Tests Disappearing Updates and Media Tab Threads is trying out disappearing updates and a media tab for profiles. Disappearing updates work like Stories, vanishing after 24 hours, while the media tab organizes shared media. Could these features enhance user activity on Threads? [Read more](  Instagram's Chat Widgets for Engagement Instagram is experimenting with chat widgets to boost engagement. These widgets make it easier to start conversations from posts, aiming to deepen user interactions. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ Why participate? - Receive a $50 voucher for GrowthHackers University courses - Get early access to the report - Stand a chance to be quoted in the final report, positioning yourself as a thought leader in the growth community 🔗 [Take the Survey Now]( ­ ­ ­ ­ ­ ­ ­ ­ ­ PROMPT OF THE WEEK ­ ­ ­ ­ ­ ­ ­ ­ Virtual Events Lead Generation  Prompt: I want you to act as a virtual event coordinator for our SaaS company. Provide me with creative ideas to host webinars and virtual events that attract and convert leads. This could include topic selection, promotional tactics, and post-event follow-up. For instance, if I need to increase attendance for our upcoming webinar, you could suggest engaging content formats and interactive elements. My first request is, "I need a comprehensive plan for a webinar series that educates our audience and drives lead generation." ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ MEMBER POSTS ­ ­ ­ ­ ­ ­ ­ ­ How to Use the Reddit Community to Write Killer Blog Posts Shared by Cameron Scully Creating compelling blog posts that resonate deeply with your ideal buyer is challenging.Its impossible to just know what everyone thinks about without the right amount of research. If you ask them directly in a survey or interview, they might not give you their unfiltered answers. That's where a place like Reddit can be a gold mine. Reddit is full of unfiltered talk from people.  It's these honest chats that are like nuggets of gold for your blog. Here’s the exact 3-step strategy to create your most powerful blog post yet. 🔗[Read Post]( A Product Manager’s Guide to Data Visualization Shared by Oleg Yakubenkov Experienced product managers know that their ability to clearly relay complex information is just as important as their ability to drive results. That’s why product managers need to learn how to visualize data effectively to communicate their findings and suggest opportunities. To illustrate how each chart type can be applied in real-world situations, we’ve included examples of data and visualizations for a fictional product, ThinkNotesAI, an AI-enhanced note-taking app. [🔗 Read Post]( ­ ­ ­ ­ ­ ­ ­ ­ ­ EDITOR PICKS ­ ­ ­ ­ ­ ­ ­ ­ 🤓 To Read: For an insightful read on enhancing your experimentation processes, check out Melanie Mueller's article on the Booking.com Data Science Blog, “[Meta-Experiments: Improving Experimentation through Experimentation](.” Melanie delves into the concept of meta-experiments, sharing practical tips and examples to help growth professionals refine their experimentation frameworks. If you're looking to elevate your data-driven decision-making, this article is a must-read.  🎧 To Listen: Tune in to the "Decoder" podcast episode [featuring Netflix Co-CEO, Greg Peters](. In this engaging conversation, Peters discusses Netflix's strategic shift to include ads in their subscription plans and the impact on pricing. He delves into the challenges of maintaining growth in a competitive market and shares insights on adapting to changing consumer preferences. Growth professionals will find valuable lessons in his’s approach to innovation, market adaptation, and customer retention strategies.  🚀 Pro-Tip: ­ ­ ­ ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](