Prompts for A/B Testing, New Events, a $50 voucher, Luma AI Memes, and more!

Weekly Curated Content from GrowthHackers Community in your Inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( ­ ­ ­ ­ ­ Hi, GrowthHackers!  This week's newsletter is packed with all things marketing, AI and Experimentation. From Luma AI Memes, TikTok Avatars, New AI Powered Search Engines, to Prompts to boost your A/B testing. What we will cover in this edition: - Upcoming Community AMA - The State of Growth Research - Must Know Updates in AI, Marketing and Experimentation - AI Prompts for A/B Testing Ideation - Editor Picks: Articles, podcasts and more ­ ­ ­ ­ ­ ­ ­ ­ ­ Upcoming Event  Ask me Anything Session with Enrique Hoyos, CMO at Pexels (w/Canva) 🗓 Live Webinar, July 3rd, 10 am PT  Join us for an exclusive GrowthHackers Community event featuring Enrique Hoyos, CMO at Pexels, the world’s leading free stock content platform now part of the Canva family . Don’t miss this opportunity to ask your questions and gain insights directly from Enrique.  Ask him anything about: - The strategy to reach 40 million visits/month - How to align marketing, product, data and monetization teams - How to identify opportunities for growth from your data - How to progress in your career in marketing and growth - How to build dashboards to monitor campaigns and experiments  [👉 Register Now]( ­ ­ ­ ­ ­ ­ ­ ­ ­ The State of Growth Survey  Let's Build New Benchmarks for the Work of Growth  We're excited to announce the launch of our State of Growth Survey and we need YOUR insights! This is your chance to share your experiences, strategies, and challenges in the world of growth hacking. Our research is adaptive to your area of expertise, covering AI for growth, marketing, PLG, experimentation, and sales.  🔗 [Take the Survey Now](  Why participate? - Receive a $50 voucher for GrowthHackers University courses - Get early access to the report - Stand a chance to be quoted in the final report, positioning yourself as a thought leader in the growth community  Let's come together to create a comprehensive picture of the growth hacking landscape. Your voice matters! ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ AI Updates  GenSpark: The Latest AI-Powered Search Engine GenSpark is the newest entrant in AI-powered search engines, aiming to deliver more intuitive and precise search results. The search startup founded by former Baidu executives, has raised $60 million in an oversized seed funding as it joins a series of challengers to take on Google’s dominance in the search market. [Read more](  New Social Network "Butterflies" Integrates AIs and Humans Former Snap engineer launches Butterflies, a new social network where AIs and humans coexist. This innovative platform allows users to interact with AI personalities, creating a unique social experience. [Read more](  Runway's Gen-3: New Controls for Video Generation Runway has launched Gen-3, its latest video-generating AI, offering advanced control features for precise video customization. [Read more](  Apple Developer Academy Expands AI Training Apple's Developer Academy now includes AI training for students and alumni, preparing a new wave of AI-savvy developers. [Read more](  DeepMind's AI Generates Custom Video Soundtracks DeepMind's new AI creates bespoke soundtracks and dialogues for videos, enhancing content with custom audio. [Read more](  Classic Memes Turned to Video with Luma AI People are using Luma AI's video generator to transform classic memes like "disaster girl" and "doge" into short clips. The results - end the glitches, have been shared by X users. Here are [10 hilarious examples](. ­ ­ ­ ­ ­ ­ ­ ­ ­ Marketing Updates  TikTok Enables Businesses to Create Virtual Characters TikTok now allows businesses to create virtual characters powered by AI to engage with users and enhance brand storytelling.  [Read more](  Reddit Launches Updated Conversation Ads Reddit has updated its conversation ads to offer more interactive and engaging formats, fostering deeper user-brand interactions. [Read more](  Adobe Faces Legal Challenges Over Subscription Cancellations The FTC and DOJ are suing Adobe for allegedly making it difficult to cancel their annual paid monthly subscriptions. [Read more](  LinkedIn's Launched Premium Company Pages LinkedIn's new Premium Company Pages offer advanced features like enhanced analytics and lead generation tools to boost company presence. [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Experimentation Updates  YouTube's Community Notes Test YouTube is experimenting with a feature similar to Twitter's Community Notes. This feature allows users to add context to potentially misleading videos. By leveraging community input, YouTube aims to enhance the accuracy of information on its platform.  [Read more](  YouTube's Chat Topic Sorting for Live Streams In another initiative, YouTube is expanding its test of chat topic sorting in live streams. This feature enables viewers to filter chat discussions by topics, potentially enhancing the live stream experience by making it easier to follow relevant conversations. [Read more](  Instagram's Creator Insights Instagram is testing new Creator Insights that provide detailed analytics on profile performance. This includes data on follower growth, engagement metrics, and content reach. Will this lead to more effective content planning and higher engagement rates? [Read more]( ­ ­ ­ ­ ­ ­ ­ ­ COMMUNITY POSTS ­ ­ ­ ­ ­ ­ ­ ­ ­ Community Forum  💬 "I'm looking for some influencers who can amplify our brand, but can't seem to find any that would be a good fit for my audience. Does anyone have any suggestions? Looking for macro and micro." [Reply](  💬 "If you wanted to expand the upsell propositions available to customers within your product. Any suggestions on the best way to A|B test a pre-existing and new proposition that drive different metrics? The idea behind this is to diversify product offering available & grow customer base. What would you use as a primary metric, to call significance to measure whether the test was a success?" [Reply]( ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Top Posts  [Resource] AI Prompts for Landing Page A/B Testing Ideation  In this guide, you'll learn how to harness the full power of ChatGPT’s functionalities, including vision and data analytics, to generate innovative ideas and insights for A/B testing. We'll cover everything from conducting competitor analysis to prioritizing your experiments for maximum impact. What e will cover - Turning your ChatGPT into a CRO assistant - Using view function to get insights - Using user recordings heat maps for better insights - How to prioritize what to test - Getting an execution plan for your experiments  [Get Prompt Guide]( ­  Improve Retention by Using Ml/AI  One of the most common ways to use AI/ML for improving retention is predicting user churn. By identifying users who are highly likely to leave, we can offer them discounts, bonuses, and other perks to keep them engaged with the product.  However, in reality, such projects rarely bring value to the business. Often, teams train a model that accurately predicts user churn, but they can’t prevent churn or retention-focused efforts and are not financially viable. In this article, we will discuss an alternative approach to improving retention using AI/ML that makes more efficient use of your budget — uplift modeling.  [Read Article]( ­ ­ ­ ­ ­ ­ ­ ­ ­ EDITOR PICKS ­ ­ ­ ­ ­ ­ ­ ­ ­ 🤓 To Read: For a deep dive into how to make your metrics meetings more effective, check out [Elena Verna's Substack article, "My Favorite Meeting: The Weekly Metrics Review"](. Elena shares her approach to structuring these meetings to ensure they drive actionable insights and foster a data-driven culture. Her tips on preparation, the right questions to ask, and the common pitfalls to avoid make this a must-read for growth professionals looking to optimize their team's performance.  🎧 To Listen: Tune in to the ["How I Built This" podcast episode with Michael Horvath](, co-founder of Strava. In this engaging conversation, Michael shares the journey of building Strava from a simple idea to a global platform for athletes. He discusses the importance of community, the challenges of scaling, and how Strava leverages data to enhance user experience. Growth professionals will find valuable lessons in Michael's approach to user engagement, product iteration, and building a loyal customer base.  🚀 Pro-Tip: ­ ­ ­ ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](