AI Revolution in Video and Job Hunting, OpenAI 2X Rev, New LinkedIn Ads, and More!

Weekly Curated Content from GrowthHackers Community in your Inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( ­ Hey Growth Enthusiasts!  Grab a cup of coffee and get comfy, because we've got some exciting updates to share! In this edition, we're bringing you the latest from our vibrant community, covering everything from AI breakthroughs in video generation and job hunting to new milestones achieved by OpenAI and Apple.  We'll also dive into what's buzzing in the marketing world, with new A/B testing tools coming to YouTube and innovative ad placement options in Google and LinkedIn. Plus, we'll explore the freshest experiments on Instagram, YouTube, and X, showing how these platforms are evolving to boost user engagement and content discovery.  So sit back, relax, and let's dive into all the growth goodness together! ­  WHAT'S NEW?  AI Updates  Luma Labs Launches 'Dream Machine' for Realistic Video Generation Luma Labs has launched 'Dream Machine,' a new AI model capable of generating high-quality, realistic 5-second video clips from text and image prompts. Unlike OpenAI's Sora, Dream Machine is already available to the public and is setting new standards in the AI video landscape. [Read more](  OpenAI Doubles Annualized Revenue to $3.4 Billion OpenAI has reported a significant increase in its annualized revenue, doubling to $3.4 billion. Most of this revenue ($3.2 billion) is projected to come from ChatGPT subscriptions. This impressive growth highlights the rising demand and adoption of AI technologies across various industries, showcasing OpenAI's expanding influence and market presence. [Read more](  Apple Introduced Apple Intelligence and Siri Makeover at WWDC 2024 Discover the latest advancements from Apple's WWDC 2024 keynote, including the introduction of Apple Intelligence and a complete makeover for Siri. These innovations mark significant strides in AI integration and user experience, including a partnership with OpenAI to bring ChatGPT to iOS 18. [Read more](  LinkedIn Leans on AI to Simplify Job Hunting LinkedIn is leveraging AI to streamline the job hunting process, making it easier for users to find job opportunities that match their skills and preferences. This update promises to enhance the efficiency and effectiveness of job searches, offering a more personalized and proactive approach. [Read more](  Marketing Updates  YouTube Rolls Out Thumbnail A/B Testing YouTube announces the rollout of its new Thumbnail A/B Testing feature, allowing marketers to optimize video thumbnails for better engagement. This tool is expected to significantly impact video marketing strategies. [Read more](  LinkedIn Adds Premium Video Ad Placement and More AI Ad Tools. LinkedIn is enhancing its advertising capabilities with the introduction of premium video ad placements and advanced AI tools. These new features aim to provide marketers with more effective ways to reach their target audiences. [Read more](  Google Launches New Connected TV Ad Placement Options Google is expanding its advertising offerings with new connected TV ad placement options, providing marketers with more opportunities to reach viewers on larger screens. [Read more]( Experimentation Updates  YouTube Tests QR Codes for Channels and User-Generated Shorts Effects YouTube is experimenting with QR codes for channels and new user-generated effects for Shorts, aiming to enhance user engagement and content discovery. [Read more](  Instagram's Virtual Pets for Stories Instagram is testing virtual pets for Stories, a playful new feature that could increase user interaction and provide unique content opportunities for creators. [Read more](  X Tests Advanced Account Analytics Features X is experimenting with advanced account analytics features, offering users deeper insights into their account performance and audience engagement. [Read more](  Instagram Tests New Ads Overlaid on User Stories Instagram is testing a new feature that overlays ads on user Stories, aiming to provide brands with more visibility and users with seamless ad experiences. This experiment could open up new revenue streams for creators while maintaining user engagement. [Read more]( ­  COMMUNITY POSTS  Mastering the B2B Buying Journey: A Step-by-Step Guide to Informed Decisions B2B purchases are complex! Unlike single consumers, businesses involve multiple decision-makers and deep research before buying anything, from software to office supplies. This can be frustrating for both buyers and sellers.  Understanding the complexities of the B2B buying process is crucial for both sides of the equation.  By delving into the different stages, key players involved, and ever-evolving trends, we can transform these complex journeys into successful partnerships that deliver value for everyone involved. [READ MORE]( Gen Z Marketing: Importance of Personalization Gen Z isn’t a cookie-cutter crowd; they’re a diverse bunch with unique preferences and needs. To effectively cater to them, personalization is paramount. This generation values feeling seen, heard, and understood, making personalized content, recommendations, and communication essential for creating a Gen Z-friendly brand. [ LEARN MORE]( ­  TEAM PICKS 🤓 To Read: For a valuable read on improving your product management workflow, check out Lenny’s Newsletter article on “[How to Use Perplexity in Your PM Work.](” Lenny gathered insights from hundreds of product managers, putting together 27 practical ways they use Perplexity daily. The article includes real prompts shared by readers, complete with links and screenshots of the results.  🎧 To Listen: Check out the latest [20Growth podcast episode featuring Matt Lerner](, our past conference speaker who led growth teams at PayPal for 11 years. In this episode, Matt shares his journey from a philosophy student to a growth leader, insights on mastering growth, optimizing growth channels, and hiring and managing growth teams. He discusses his biggest lessons at PayPal, the impact of AI on growth, common mistakes founders make, and much more.  🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up. [CREATE A POST  ➡️]( ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](