ChatGPT-4o Data Guide For Growth, X and Meta Experiments, and What is New with AI From UE Law to Scarlett Johansson

Weekly Curated Content from GrowthHackers Community in your inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( Hey, GrowthHackers!  Buckle up, because this newsletter is bursting with cutting-edge strategies to fuel your growth rocketship!  We're diving deep into the ever-evolving marketing landscape, unpacking the latest trends in product experimentation and the exciting world of AI. But wait, there's more! We'll also be cracking the code on how to harness the power of ChatGPT's new data analysis capabilities to supercharge your growth efforts.  So grab your favorite beverage, settle in, and get ready to unlock a treasure trove of insights! ­ Marketing Dive  Google Marketing Live 2024: A Roundup of AI-Powered Ad Innovation. Google's Marketing Live 2024 unveiled a suite of AI-powered ad tools designed to revolutionize campaign creation. Marketers can now generate brand-consistent creatives, enhance existing visuals with AI, and even create short videos from product photos. Additionally, revamped Google Business profiles offer a richer visual experience, and AI-generated body shapes provide more context for clothing shoppers in online ads. Get a deeper dive on the [announcements in this post](.  Meta Makes Catalog Ads More Engaging with Video Integration. Meta's giving your Catalog Ads a powerful [upgrade with the addition of video](. Previously limited to static images, Catalog Product Ads now let you showcase products through engaging video content.  This integration leverages Meta's AI to target ideal users and ensure optimal placement across Reels, Feed, and Stories.  With video consumption booming on Facebook and Instagram, this is a game-changer for driving conversions. So, dust off those product videos and get ready to captivate your audience!  Farewell, Twitter. Hello X. Twitter, as we knew it, is officially gone. In a move that might have flown under your radar, the platform has [completed its transition to X.com](.  X's Quest to Woo Back Advertisers is Heating Up.  Despite Elon Musk's assurances, user growth remains stagnant, and reports suggest a a significant drop in ad revenue since his acquisition.  To counter this, [X is now offering a hefty discount](: $500 in ad credit for $250 in ad spend. Will this be enough to lure back advertisers, or is X facing a steeper climb than anticipated?  Snapchat's "Three E's" for Ad Measurement. Snapchat is equipping marketers with a roadmap for navigating the complexities of ad campaign measurement in a privacy-focused world.  Their ["Three E's" framework"]( - Execution, Experimentation, and Evaluation - emphasizes continuous testing, learning, and assessment.  TikTok World 2024: AI Enhancements, Unified Platform, and New Ad Formats. TikTok World 2024 unveiled an [ad platform refresh.]( AI-powered tools in "Symphony" assist with creative development, while "TikTok One" unifies campaign management and creator access. Upgraded automation and "Unified Lift" measurement streamline performance, and new ad formats like interactive elements and branded duets boost engagement.  Level Up Your TikTok Expertise: New Media Buying Certification Launched. TikTok just launched a [new Media Buying Certification]( to help you showcase your advertising skills on the platform.  This official qualification validates your knowledge and strengthens your resume, demonstrating your dedication to excellence in TikTok ads. ­ Experimentation Dive  X Trying Something New: Hidden Likes to Boost Engagement? X is in the midst of a curious [experiment: hiding Likes from public view](. This move aims to address user concerns about judgment and encourage more interaction. But there's another benefit for X - more data to train their algorithm and curate a feed filled with content you truly want to see. The question on everyone's mind: will this lead to a more private and personalized X experience, or will it introduce unintended consequences?  Would You Watch a 60-Minute Video on TikTok? TikTok is testing the waters with [60-minute video uploads]( for select users. While creators welcome the extended format for storytelling, the real question is whether viewers will embrace hour-long content on the platform known for its bite-sized clips. This experiment could redefine how users consume content on TikTok, potentially influencing creator strategies and the app's future as a major entertainment hub.  Instagram Tests Keeping Your Stories Alive with "Lately". Instagram is testing a [new feature called "Lately" for Stories](. This automatically generates a highlight reel on your profile showcasing your recent Stories. It's a strategic move to bridge the gap between declining feed activity and strong Stories engagement. By keeping your disappearing content visible for longer, "Lately" could give visitors a better sense of your personality and content style. Can Instagram successfully blend algorithmic entertainment (Reels) with personal connection (Stories) to keep users engaged without sacrificing what makes them unique? Threads Tests TweetDeck-Style Desktop. Meta is [testing a new desktop layout]( that lets users create columns for specific interests, accounts, and hashtags, with live feeds for each on Threads.  Will this TweetDeck-inspired approach be the key to turning Threads into a true Twitter alternative? ­ AI Dive  Europe Takes the Lead: World's First Major Law Regulates Artificial Intelligence. The European Union has broken ground with the world's first comprehensive set of rules for artificial intelligence (AI). The AI Act aims to strike a balance: fostering innovation while mitigating potential risks.  This groundbreaking legislation places high-risk applications like autonomous vehicles under strict scrutiny, while also prohibiting harmful uses like social scoring systems.  With hefty fines for non-compliance, the EU is setting a global precedent for responsible AI development, placing US tech giants squarely in the spotlight. [Read more about it in this post.]( Microsoft Build Unveils Copilot Powerhouse: From Teams to Classrooms, AI Takes Center Stage. [Microsoft Build 2024]( delivered a smorgasbord of AI advancements, with Copilot leading the charge.  CEO Satya Nadella showcased a range of updates, including Team Copilot for enhanced collaboration within Microsoft Teams and a partnership with Khan Academy to bring AI tools to educators.  The cherry on top?  A surprise appearance by OpenAI CEO Sam Altman, solidifying Microsoft's commitment to cutting-edge AI integration across its products and services. Read more about what was announced here. From Raw Data to Strategic Insights. OpenAI announced an update to ChatGPT-4o that [supercharges its data analysis capabilities](. Ditch the complex Excel formulas – now you can feed your raw data straight to ChatGPT-4o. This AI whiz can analyze it all, cleaning messy datasets, generating beautiful charts, and uncovering hidden insights. But remember, data is still king (you'll need the raw materials) and asking the right questions is key. Still, this update is a powerful assistant, freeing you from manual labor and streamlining your marketing workflow and allowing you to create data-driven campaigns. What to learn how to use it right away? Then [jump to this guide](.  LinkedIn Joins the AI Transparency Movement: The platform has become the latest social media giant to [adopt labels]( for these visuals. Partnering with the Coalition for Content Provenance and Authenticity (C2PA), LinkedIn will now display a small C2PA tag on AI-generated images. This move promotes transparency and combats the spread of misleading content, particularly as AI-generated visuals become more sophisticated.  Reddit's not shying away from the AI spotlight. They inked a [new deal with OpenAI](, allowing Reddit's user-generated content to fuel ChatGPT and other AI projects. This partnership echoes a similar agreement they made with Google back in February.  Scarlett Johansson Has Spoken Out about OpenAI for [Allegedly Misappropriating Her Voice]( for ChatGPT's "Sky". Claiming the similarity is so convincing it fooled her friends, Johansson says OpenAI approached her first but allegedly used her voice anyway. OpenAI denies the accusation, stating they use professional voice actors and never intended to copy her. They've paused the Sky voice while investigating. ­ Let's Discuss!  Head over to our community forum and dive deeper into these topics with fellow growth hackers. Share your experiences, ask questions, and get inspired by the collective knowledge of our community!  [GO TO COMMUNITY  ➡️]( ­  COMMUNITY FORUM 🗨️ "Hi All! Keen to get your thoughts and expertise. If you wanted to expand the upsell propositions available to customers within your product. Any suggestions on the best way to A/B test a pre-existing and new proposition that drive different metrics? The idea behind this is to diversify product offering available & grow customer base. What would you use as a primary metric, to call significance to measure whether the test was a success?" [Reply](  🗨️ "Hi everyone, does anybody have recommendations for books to go into data-driven growth, data-driven marketing or A/B testing more depth? Thanks in advance." [Reply](  🗨️"Does anyone have any recommendations for a book that talks a lot about finding product market-fit?" 🙏 Thank you!" [Reply](  🗨️ Got a question for community members? [Post a Question](  ­  COMMUNITY POSTS  [New Resource] The Growth Professional's Guide to Conquering Data Analysis with ChatGPT-o The world of marketing and product development is increasingly driven by data. But sifting through massive datasets, cleaning them, and uncovering actionable insights can be a time-consuming and complex task.  This is where ChatGPT's recent update on data analysis, powered by the new GPT-4o model, comes in!  This guide will equip you,  with the knowledge to utilize ChatGPT-o's advanced data analysis features. We'll explore how marketers and product managers can leverage this technology to: - Segment customers and personalize marketing campaigns. - Analyze campaign performance and optimize marketing efforts. - Uncover user behavior patterns and prioritize product development. - Gain deeper insights from user data to inform product strategy. This guide will equip you to leverage ChatGPT-4o's features and unlock growth for your marketing and product initiatives. [READ MORE]( From Linear to Hourglass: The Evolution of the Marketing Funnel Explained The traditional marketing funnel no longer describes how customers interact with brands. With so many touchpoints along a non-linear journey, it's time to think beyond the funnel and embrace a new model that reflects the dynamic, ongoing interactions between customers and brands.  In this video, we explore how innovative companies like GitHub and Ahrefs have successfully adopted a new marketing approach that looks more like an hourglass.  Learn how these strategies can help software makers craft marketing content that resonates more profoundly with audiences 👇 [ LEARN MORE]( ­  TEAM PICKS 🤓 To Read: Andrew Chen just published a must-read article reflecting on the ["10 years after 'Growth Hacking'"](.  Chen revisits the past decade of growth hacking, dissecting what worked then and what's fizzled out now. But that's not all! He dives into the exciting future, exploring hot topics like video-based marketing and AI personalization.  Whether you're curious about how the landscape has shifted or want a peek ahead at what's coming, this article is pure gold.  🎧 To Listen: Lenny's Podcast just dropped an [episode featuring Jag Duggal](, CPO of the successful neobank Nubank. Learn how they built a user base of over 100 million (bigger than Bank of America!), fueled by word-of-mouth and strategic brilliance.  This episode is packed with insights on customer love, category design, and the future of AI-powered banking.  💭 To Reflect: 🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up. [CREATE A POST  ➡️]( ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](