AI Revolution in Growth, The Future of Seach, Experiments by Google, TikTok, and Meta, + Lots of Marketing Updates!

Weekly Curated Content from GrowthHackers Community in your inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( Hey, GrowthHackers!  This newsletter explores how cutting-edge AI from OpenAI, Google IO 2024, and beyond is transforming product discovery and user experience – impacting your growth strategies.  Learn from AI's workplace impact (LinkedIn & Microsoft study) and discover inspiring experiments from Instagram, TikTok, and Google (think engagement, competitor research, and the future of video search).  Plus, stay tuned for marketing updates: X's conversational ad targeting, Instagram's influencer marketplace growth, and a new free Pinterest media buyer certification. Get ready to unlock new growth opportunities! ­ OpenAI's Spring Update: Beyond Text with GPT-4o  Remember the movie "Her"? [OpenAI's Spring Update]( took a leap forward, unveiling GPT-4o, a model that transcends text. GPT-4o understands your voice and processes videos. Imagine on-the-fly language translation or deciphering a confusing menu with a simple picture – that's the future OpenAI is building. This paves the way for more natural human-AI interaction, with potential for machines to grasp emotions and create immersive experiences. Samantha from "Her" might still be a futuristic vision, but OpenAI is laying the groundwork for AI that feels less robotic and more intuitive. Curious to see the demo and its implications for marketers, plus what is new for ChatGPT's free users? [Dive into this post!]( What Growth Professionals Need to Know from Google I/O 2024  [Google I/O 2024 dropped a ton of updates]( yesterday, and they're guaranteed to impact your customer journeys - and impact your growth strategy. We're talking a search revolution with AI Overviews and video search, plus brand new tools for AI-powered content creation –  think Gemini updates, Imagen 2, and VEO. Google Play even got an upgrade with new acquisition tools.  [This post unpacks all the announcements]( and shows you how they'll transform your growth game.  ­ AI Revolution: Reshaping Work and Empowering Employees  The future of work is here, and it's intelligent. The newly released [Work Trend Index report by LinkedIn and Microsoft]( paints a clear picture: AI is rapidly transforming the workplace.  - A staggering 75% of knowledge workers globally are already using AI tools at work,  seeking to boost efficiency and reclaim time in an era of rising workloads. - 46% of users started using it less than six months ago. - 60% of leaders worry their organization’s leadership lacks a plan and vision to implement AI. - 78% of AI users are bringing their own AI tools to work (BYOAI)—it’s even more common at small and medium-sized companies (80%). While some might fear job displacement, the report highlights a skills gap instead. Leaders are actively seeking candidates with AI fluency, making it a valuable asset. This trend presents an exciting opportunity for both businesses and professionals. Companies can develop a comprehensive AI strategy to harness its power, while employees can upskill themselves to become "power users".  There was a 142x increase in LinkedIn members globally adding AI skills like to their profiles—with writers, designers, and marketers topping the list. Have a look at the main report findings, find out what they are using AI for, and leverage some data-driven tips to ease your way into new AI skills [at this post](. ­ The Experimentation Front  The Google's Tests Video Search - What Does it Means for Growth? [Google's new video search experiment]( throws out the keyword rulebook. Users can now upload videos with text queries (currently US English only). Imagine uploading videos with questions, like a malfunctioning appliance. Google's AI analyzes the video, offering solutions and resources – all within the search results.  Is Your Marketing Strategy Stuck in the Text Age? We'll delve deeper into the [implications for growth in this post](.  Instagram Tests Notes Beyond the Inbox: Lessons for Engagement Driving Experiments. [Instagram's experimenting with expanding its "Notes"]( feature beyond user inboxes, allowing users to add them to Feed Posts and Reels. This experiment holds valuable lessons for businesses looking to craft  experiments that drive engagement growth. [Let's delve into the details](, explore what's being tested, and uncover the insights you can apply to your own growth strategy.  Lessons from [TikTok's Collaboration Feature Experiment](. Social media is a constant dance of innovation, often with platforms borrowing ideas from each other. But how can you leverage competitor research to fuel your own growth strategy without losing your unique identity? [This post explores]( TikTok's Collaboration feature experiment (inspired by Instagram's Collabs) as a case study. We'll delve into how to analyze successful features, tailor them to your audience, and prioritize a user-centric experience – all while ensuring your implementation stands out from the crowd. ­ The Acquisition Front  X vs. Google: Who Wins in AI-Powered Audience Building? X (formerly Twitter) announced an upcoming [conversational AI audience building feature](. Simply describe your ideal customer and let their AI do the legwork. This user-friendly approach could be a game-changer, but will it outshine Google's similar AI targeting feature? Stay tuned for updates!  10 More Regions IG's Creator Marketplace. The landscape of influencer marketing on Instagram is expanding! The platform's [Creator Marketplace is adding ten new regions](, giving brands a wider pool of potential collaborators. This could be a significant development for marketers looking to leverage influencer marketing in their customer acquisition strategies.  Pinterest Launched a New Media Buyer Certification. Pinterest is making a strategic move to solidify its position as a powerful advertising platform with the launch of its [new (and free!) Media Buyer Certification program](. This initiative benefits both Pinterest and marketers alike, fostering a more skilled advertising community and unlocking greater campaign potential on the platform. ­ Let's Discuss!  Head over to our community forum and dive deeper into these topics with fellow growth hackers. Share your experiences, ask questions, and get inspired by the collective knowledge of our community!  [GO TO COMMUNITY  ➡️]( ­  COMMUNITY FORUM 🗨️ "Can you share a case study where you successfully executed a growth hack? I'm particularly interested in the strategies you employed." [Reply](  🗨️"With AI rapidly evolving, what role do you see it playing in the future of growth marketing strategies? Are there specific areas where AI will become the go-to approach?" [Reply](  🗨️ Got a question for community members?[Post a Question](  ­  COMMUNITY POSTS  Go-Get 2024: How Uber Aligns for More Rides Uber's recent Go-Get 2024 event wasn't just about showcasing new products; it was a declaration of their commitment to driving their core business – rides. But with a maturing market, how do they convince users to take more trips?  The answer lies in a powerful concept known as the North Star Metric, and Uber's Go-Get 2024 serves as a masterclass in aligning every department and initiative towards achieving it. Let's dive into how Uber strategically aligns innovation with ridership growth, and how this approach can inspire other companies to achieve similar success. [READ MORE]( How Can Product Managers Work With User Feedback for B2C Digital Products? Sifting through user feedback is a cornerstone of product management, but it's not always straightforward.  Product managers often face a sea of diverse opinions, from enthusiastic praise to pointed critiques.  This article tackles these challenges head-on, featuring insights from Ashley Jefferson (former VP at JP Morgan), Kat Li (former PM at Instagram), and Tiffany Lo (former Product Manager at EverDriven).  Learn how these successful PMs navigate user reviews, prioritize feedback, and handle conflicting viewpoints to shape winning product iterations. [READ MORE]( Optimizing Your Software Pricing Page Looking to turn website visitors into paying customers? Don't miss this post on pricing page optimization. With over a decade of experience and a deep understanding of solopreneur and SMB needs, Vova Feldman reveals common mistakes and winning strategies to transform your pricing page into a conversion powerhouse. [LEARN MORE]( ­  TEAM PICKS 🤓 To Read: Lenny's Newsletter this week features a gem: "[How Duolingo Reignited User Growth](" by their former CPO, Jorge Mazal. He dives deep into the strategies that fueled Duolingo's staggering 350% growth spurt. Learn from their early stumbles, how gamification (leaderboards, streaks!) boosted engagement, and the growth engine that skyrocketed daily active users by 4.5x.  🎧 To Listen: Product leaders, listen up! This week's [Product Thinking with Aaron Smith](cracks the code on fostering innovation. Learn from his Amazon experience: how to create a culture of accountability, embrace new ideas (think "destiny creators"!), and leverage Amazon's "operational planning" to empower employees to pitch breakthrough ideas.  💭 To Reflect: 🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up. [CREATE A POST  ➡️]( ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](