How to build a growth mindset - from Day 1

​ Newsletter #3 ​ Welcome to part 1 of our series on how to build the foundational pillars for growth in your startup. ​ Read the full article on: [the website​]()​ Read the post on: [Twitter/X]()​ Read time: 4 minutes ​ There’s a myth in the startup community that you should only start working on growth once you’re sure you’ve achieved product-market fit (PMF). I’m calling bullshit on this. You can (and absolutely should) start working on growth from Day 1 of your startup. I’m not talking about things like building a sales team or setting up complicated marketing funnels (not yet anyway). I’m talking about you — the founder — truly taking on a growth mindset. For most of my 10+ years as a founder, I haven’t operated from a growth mindset and it’s one of my biggest regrets. For years, I believed that Groove was “not ready for growth” because we hadn’t completely nailed our PMF, even with a Net Promoter Score of 29. We were growing organically, so I didn’t see any point in getting systematic about growth. Then our exponential growth stopped and I didn’t have a clue what to do. If I could go back in time and change one thing, it would be my mindset. If you feel like your mindset could be getting in the way of growth for your startup, then check out my [6 tips on how to build a mindset for startup growth](). ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​[​ ​](=)​ ​ ​ ​ ​ ​ [Unsubscribe from the Imperfect Startup updates]( | [Unsubscribe from all Groove marketing updates](=)