From Zero to $10M ARR: Get Your Knowledge Base Built and Managed for FREE by Helply (Limited-Time Offer Inside) + AI is killing call centers according to the All In Podcast, my thoughts...

Welcome back to issue #13 of the Zero to $10M ARR newsletter. Today, I'm cutting straight to the chase. I have an announcement and a killer early access offer to share. Plus, some musings on the future of customer support and hardcore tactical advice on how to craft offers that can change the trajectory of your business. So, without further ado. Here is what we have on the docket for today's newsletter: - Get Your Knowledge Base Built and Managed for FREE by Helply {Limited-Time Offer} + don't forget to check out [today's LinkedIn post]() for even more information. - AI is killing call centers according to the All In Podcast, my thoughts... - How to craft irresistible offers (two step by step frameworks). ​ Let’s dive in! Get Your Knowledge Base Built and Managed for FREE by Helply {Limited-Time Offer} Special announcement: After hundreds of convos w/ SaaS and eComm founders, Helply is running a pilot program that tackles one of CX’s biggest problems. Introducing Knowledge Bridge, Helply’s Knowledge Base Concierge Service. And we have a killer early access offer to share: We’re offering to create, manage, optimize and maintain your businesses’ self-service knowledge base, fully tailored to your needs—completely for free. Without you having to lift a finger. This is offer limited for our first 100 users. We understand that most businesses often don’t have the time or resources to create or maintain an up-to-date, world class knowledge base (even though it’s crucial for your customers). So, let us handle it. Interested? If you are, here’s what you can do & what to expect: - Head over to: [()​ - Apply and fill out the application survey (it’ll take you 2 minutes max). - We’ll review your application within the next 3-5 business days. - If you’re one of the lucky ones selected, we’ll shoot you an email with all the details. - If not selected for this initial offer, no worries - we’ll still hook you up with some killer tips to level up your knowledge base + a special invitation. ​ Looking forward to working with you :) — Now, for the two big questions: Why this matters? Because having a killer, world class knowledge base leads to: - Lower support loads by 70% - Happier customers and better retention - First-contact and automated resolution of tier 1 support tickets, saving time and money - Lower CAC and more conversions ​ Why Knowledge Bridge? And why are we doing this now? Simple. After talking to hundreds of founders and operators, we’ve found that >85% of companies have messy knowledge bases (it’s honestly a silent epidemic we’re seeing across the board). So, we’re getting in trenches to fix this and teach businesses the value of having world class knowledge bases. Once your KB is on-point you’ll just be a couple clicks away from implementing your AI agent in the future, if you choose to do that (AI agents are only as good as the data they’re trained on—that means your knowledge base and how you structure + organize the data aggregated from your customer support operations). How did we come to this conclusion? In the pursuit of building the best customer support AI agent on the market (and after talking to hundreds of founders and operators) we’ve realized the achilles heel of most companies is their knowledge base, and their most pressing CX need. This proved to be a huge breakthrough for us at Helply, because without a well structured, optimized and updated knowledge base, a company can’t implement a great AI agent (garbage in, garbage out kind of deal). Having an on-point, world class knowledge base is essential for anyone who wants to implement AI support agents, but also for every single business. So we saw it as a no-brainer, knowledge bases are a first principle issue for us to tackle. So, what do you think... Are you interested? Leave me a comment on [today's LinkedIn pos]()t with your thoughts, I'd love to hear them :) AI killing call centers? The popular All In Podcast made the pronouncement that AI is going to kill call centers in the very near future and handle all tier 1 support in general “Call centers are gonna be the first really big disruption caused by AI. All the level one customer support is going to get replaced by AI, combining LLMs with voice technology. Within the next two to three years, you’re going to see a massive disruption in that industry. People don’t like to call and talk to a customer service agent if they can avoid it. They’d rather get quick answers from AI or online resources.” - All In Podcast So, what do I think as the founder of an AI Customer Support company? And how are we navigating this at Helply? Here are my thoughts on the future of call centers and general tier 1 support: 1. Data Optimization is the Key Differentiator The number one job to be done for these SMBs is the data optimization… there’s gold in that support ticket data. - AI agents will be commoditized, but the real value lies in optimizing the data that powers these agents. - Businesses’ need solutions that turn their support ticket data into actionable insights. 2. AI Agents Alone Aren’t Enough—Human Element Matters There still has to be a human that is the checks and balances at some level. - Even if AI handles 100% of tier-one support, there will always be a need for human oversight to ensure quality and check the AI’s outputs. - The human element adds value in validation and refining the AI’s performance. 3. Brand Wins in a Commoditized Market The only way that you succeed is brand. - When AI and SaaS tools become commodities, the differentiating factor will be your brand. - Double down on brand-building through education, customer service, and founder-led marketing to stand out in a crowded space. 4. Foundational Focus on Education and Human Touch These people have to be educated… and we wanna be known in the space from a brand perspective to provide them with that education. - Businesses will always need education and guidance to fully leverage AI tools. - Building a reputation as a brand that offers hand-holding and educational resources will create trust and long-term customer loyalty. 5. Optimize Your AI to Handle 100% of Tier-One Support If you optimize the data… you can get it up to 100%. - Aim for 100% automation of tier-one customer support, but optimize AI systems with continuous data refinement. - Ensure the AI becomes smarter over time by improving the quality of data it processes. 7. Stay Agile as AI Technology Advances We could in a year as tech improves. - Be ready to adjust your AI offerings as technology improves. - Monitor AI advancements and continue refining your product to maintain a competitive edge. How To Craft an Irresistible Offer I’m about to share two frameworks to craft irresistible offers; an 8 steps and a 4 step. Both of these frameworks have the potential to completely change the trajectory of your entire business. But first let’s think about what an offer is (and what really makes an offer irresistible). An offer is basically your 30-second elevator pitch. It’s you saying, “I’ll give you X and Y, which will get you Z result. In return, you give me some cash - way less than what this is actually worth to you.” But what do you need to do to make an offer irresistible? Make it tangible. What do I mean by tangible? It’s stuff your customer can see, feel, touch, and recognize in their everyday life. Age, money, time, objects, places, people, actions, assets - you get the idea. When your offer is intangible, it’s like trying to sell air. But make it tangible, and boom - it’s 10000x more powerful. Some examples: - Instead of “Live your dreams,” try “Move to Charleston, save $10k, become a homeowner before 30.” - “Make money in stocks” becomes “Make your first $1k in 10 trades or less.” - “Be a great dad” turns into “3 games to get your kids loving math, science, and music - even if you’re no expert.” ​ See the difference? It’s all about being specific and measurable. Here’s a quick test: Say your offer was a trust fall, what’s the tangible action (falling backwards) and the measurable result (team catches you)? If you can’t answer that, your offer needs work. Bottom line: If people aren’t buying what you’re selling, chances are your offer is too vague. Make it tangible, make it measurable, and watch everything will change. So with that preface, here are 2 frameworks for crafting irresistible offers: 8 Step Framework - Most {ICP} have trouble with {Hyper Specific Problem}. - This happens because {Specific And Concrete Reason Why}. - When this occurs, {The Consequence Of The Hyper Specific Problem Your ICP Experiences}. - If not fixed, it leads to {Ultimate Negative Outcome}. - We specialize in {Specific Core Offering} to achieve {Ultimate Desired Result}. - I recommend {Our Product / Service} because it’s the best way to {Solve The Hyper Specific Problem Your ICP Experiences}. - The benefit of fixing {Hyper Specific Problem} is {Concrete And Specific Benefits}. - Which allows your ICP to achieve the {Ultimate Desired Result}. ​ 4 Step Framework - Specific Action → {Do this thing, i.e write sci-fi short stories} - Desirable Outcome → {and achieve this specific desired outcome, i.e and sell your first 1000 copies on Amazon} - (Optional) In {X} Amount Of Time → {in a relatively short amount of time, i.e in 90 days} - Without {Biggest Obstacle} → {while avoiding the biggest pain point / headache, i.e without staring at a blank page by yourself} - Even If You {Biggest Objection} → {destroy doubt around the customers lack of confidence, i.e even you’ve never written a sci-fi story before} ​ Alright! That does it for this weeks issue of the Zero to $10M ARR newsletter. Leave me a comment on [today's LinkedIn pos]()t with your thoughts and let me know what you like, what you want more of, and what we can do better. This could get interesting... Alright, that does it for issue #13 of the Zero to $10M ARR newsletter! See you next week! Alex CEO & Founder, [Groove](=) & [Helply]()​ P.S. I’ll also be posting on LinkedIn seven days a week, 365 days a year. I’d love to hear your feedback on the new newsletter in the comments of my latest post. I read and reply to every single one. ​ Don't want to hear from us? You can [unsubscribe here](.