Preserve and improve campaign performance

What’s next for Analytics 360? ‌ ‌ ‌ ‌ ‌ ‌ Improve measurement and campaign performance with new Google Analytics 360 features [A tablet with the Analytics 360 logo connected with lines to circles containing icons.](/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) Using Google AI, [Google Analytics 4](=/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) brings you relevant insights, predicts future purchasing behaviors, and solves for unknowns in the consumer process. Upgrade your Google Analytics 360 properties by March to take advantage of new enterprise features and ensure your measurement goes uninterrupted. [Learn more ≫](/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) RECOMMENDED Get the guide to durable ads performance The shift to privacy-preserving signals, alongside new developments in AI, introduce new opportunities for marketers. Check out the 2024 Privacy Readiness guide to ensure you're equipped for ongoing wins with a durable infrastructure, accurate measurement, and engaging campaigns on Display & Video 360 and Campaign Manager 360. [Learn more >>](=/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) Streamline sitewide tagging with Google Tag Manager In this video, you’ll learn how Google Tag Manager can help you organize and deploy marketing tags on your website. You can use [the Google tag](=/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) as the format for your Floodlight activities in Display & Video 360 to capture the data that matters most to you. 1 [Watch now >>]() Use Campaign Manager 360 to future-proof your ads Campaign Manager 360 is your one-stop-shop to manage ad serving and measurement for your paid media campaigns. In this Google Marketing Platform Essentials video, we dive into the importance of centralized ad serving and what makes this a critical tool for modern marketers. [Watch now >>]() 1If you’re operating in the European Economic Area and the UK, ensure DMA-compliant consent collection with [Consent Mode](=/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) before the March 6th deadline. Received this email from a friend? [Subscribe here](=/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg=) Follow us =/MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg= /MTcyLUdPUC04MTEAAAGRR8FvEYQwnk1Dl5F4M3lW_MUdjvjRE1Ws5c9EDm-DdiQzSl5KjltBbbVfzjbq-FMllgYSojg= ©2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to {EMAIL} because you have indicated that you are willing to receive occasional communications, product news, case studies, or newsletters from Google Marketing Platform. If you do not wish to receive such emails in the future, [unsubscribe here]().