{NAME}, welcome to your quarterly roundup

The latest updates on Search Ads, Performance Max and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [Welcome to your quarterly roundup]() A review of the latest announcements from Google Ads. [Green, red, blue and yellow dots surround text that reads: "We're introducing new tools for Search Ads!"](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) SEARCH ADS [Unlock the power of your Search Ads with new tools](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) It’s more important than ever that people can connect with your business through relevant and helpful ads. Learn how new tools, like automatically created assets, can help you show better ads to the right people at the right time. [Learn more]() [A person in a blue sweater sits in front of a computer. They point to a blue circle that contains a rising line graph above the screen.](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) PERFORMANCE MAX [Get better results with new features](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) We’ve implemented a few new, highly requested Performance Max features, like account-level negative keywords and A/B experiments to measure incrementality. Stay tuned for more updates coming soon! [Learn more]() [A screenshot from the linked video shows a woman with the following text to her right: "Anna Kruse, VP, Best Buy Ads and Media Strategy, Best Buy". A YouTube play button is centered on the image.](=/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) CASE STUDY [Learn how Best Buy stays agile and drives growth](=/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) As consumer expectations change, Best Buy uses AI-powered ads to keep pace. See how Search and Performance Max campaigns have helped the brand connect with more customers online and in stores. [Watch the video](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) [A cell phone has squares across the screen. Four squares are bright yellow, green, blue and red. A finger clicks on the yellow square. A red gear icon is positioned at the top right of the image.]() APP CAMPAIGNS [Improve your iOS App campaign performance]() In this video, you'll learn about key iOS measurement solutions, like conversion modeling and the SKAdNetwork framework, our latest product updates and actions you can take to better measure and optimize your campaigns. [Watch now]() [YouTube](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) [LinkedIn](=/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) [Facebook](=/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) [Twitter]() [Ad-comm](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) Received this e-mail from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) How are we doing? [Give feedback]() Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play](=/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=) [App Store]() This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGK0pVEkxPmMbIjp7fnhXC9fcM9LU9pmvo3MgMLcHCxKjopn6JOKdp0fP40_7csoCNHYa9t7TM=). © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.