6 ways agencies use AI-powered solutions for advertisers

Explore the guidebook ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] How agencies are multiplying their impact with AI-powered solutions Real-world stories of how agencies put AI to work Explore the full guidebook [Dive in](=/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) Agencies have emerged as critical partners that can activate AI-driven solutions with powerful results. Our 6-part guide reveals how they do it. [A bullhorn appears behind a transparent, dark-yellow color layer with stylized cutouts revealing a light-yellow color.](=/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [ A bullhorn appears behind a transparent, dark-yellow color layer with stylized cutouts revealing a light-yellow color. ] [[ [See the full guide](=/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) See the full guide [[ Explore the chapters [Chapter 1: A person with dark skin, short hair, and glasses sits cross-legged while typing on a laptop.](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [ Chapter 1: A person with dark skin, short hair, and glasses sits cross-legged while typing on a laptop. ] [[ The value of AI In uncertain times, agencies can be vanguards that combine their expertise with AI to increase ROI and business growth. Learn how they’re setting themselves up for maximum impact. [Read chapter 1](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [Chapter 2: A person with straight, shoulder-length hair looks into the eyepieces of a microscope and adjusts for focus.](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [ Chapter 2: A person with straight, shoulder-length hair looks into the eyepieces of a microscope and adjusts for focus. ] [[ Multiply expertise See how agencies can guide data and measurement strategies, develop full-funnel marketing plans, and create a test-and-learn culture to drive better business outcomes. [Read chapter 2](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [Chapter 3: A person dressed in a white button-down shirt motions toward a flowchart diagram on a whiteboard.](=/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [ Chapter 3: A person dressed in a white button-down shirt motions toward a flowchart diagram on a whiteboard. ] [[ Optimize AI In addition to strategic expansion, agencies are pivoting their approaches to campaign management. Learn how agencies are focusing on the inputs they provide to steer AI and maximize results. [Read chapter 3](=/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [Chapter 4: A chess piece sits atop a stack of coins standing next to two smaller coin stacks and other game pieces.]() [ Chapter 4: A chess piece sits atop a stack of coins standing next to two smaller coin stacks and other game pieces. ] [[ Rethink budget and bidding Innovative agencies are using AI to maximize budget agility across channels in real time, and adopting value-based bidding to optimize for KPIs like profit and customer lifetime value. [Read chapter 4]() [Chapter 5: A bearded designer wearing a knit cap and glasses reviews creative executions on a large monitor.](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [ Chapter 5: A bearded designer wearing a knit cap and glasses reviews creative executions on a large monitor. ] [[ Reimagine audiences and creative Agencies are using AI to convert demand and uncover new customer segments. Learn how an assets-based approach to creative can power more advanced use cases. [Read chapter 5](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [Chapter 6: A tablet screen displays various charts and graphs. A hand holding a stylus pen gestures toward the screen.]() [ Chapter 6: A tablet screen displays various charts and graphs. A hand holding a stylus pen gestures toward the screen. ] [[ Surface insights Agencies are using tools like the Google Ads Insights page to quickly curate and surface learnings. At the same time, they’re employing predictive modeling to identify which users are most likely to purchase. [Read chapter 6]() Follow Think with Google Join the conversation about insights from Think with Google. [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [Facebook](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) [YouTube](/MTcyLUdPUC04MTEAAAGKZhnc1xGG_UjDajaFne9OVMNLywHxJ2MhsBfH4dRXPPYm5xBqjGLkSTZYiGVncPwthpuTlAg=) Received this email from a friend? 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