Your data, experience, and programmatic strategy

[View our web version]( if this email isn't displaying well. [Google Marketing Platform] How advanced is your organization’s data strategy? How news and media organizations use data and insights to adjust their editorial and revenue strategies varies widely across the industry. Deloitte in collaboration with the Google News Initiative recently released a global study to help publishers analyze and activate their data to improve engagement, increase direct-paying relationships, and drive revenue from advertising. [Learn more]( Recommended What publishers need to know now about creating a better ad experience For years, the user experience has been tarnished by irritating and intrusive ads. Here are three key things publishers should know and implement to ensure that their audiences stay, and come back to their sites and apps. [Learn more >>]( Five takeaways from our programmatic panel at World Forum Disrupt The majority of digital ad dollars are flowing through programmatic pipes. Learn what leaders from Forbes, Zynga, and Vox Media are focused on as they work to scale and evolve their programmatic ads businesses. [Learn more >>]( Spotify uses Google Optimize 360 to increase premium subscriptions Spotify looked to Google to help grow their premium user base. Using the Optimize 360 and Google Ads integration they were able to increase premium subscriptions by 24% among people searching for audiobooks on Google. [Learn how >>]( ©2019 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to [{EMAIL}]( because you have indicated that you are willing to receive occasional communications or newsletters from Google Publisher Connection. If you do not wish to receive such emails in the future, [unsubscribe](=/TSgCH0r0L004zVC10JboHX0) or [update your preferences](=/TSgCH0r0L004zVC10JboHX0).