Katie Couric explores the future of AI with Google leaders

Plus, the holiday trends heating up Google Search                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ FUTURE OF AI | DECEMBER 2024 Google leaders discuss the future of AI with returning host Katie Couric [A promotional image for Think with Google and Katie Couric’s Future of AI series shows her with episode 1 guest Lila Ibrahim, COO of Google DeepMind.](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) A moral calling: Google DeepMind COO on the business of breakthroughs “I think transformational technology requires exceptional care,” Google DeepMind COO Lila Ibrahim tells award-winning journalist Katie Couric in the first episode of our returning YouTube series. Learn more about the innovative business leader, from her childhood and early career in electrical engineering to her thoughts on the responsible development of AI and its potential to benefit humanity. [Watch the first episode](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) - Introducing The Future of AI with Katie Couric: Stay tuned for more interviews with YouTube CEO Neal Mohan and Google SVP of Research, Technology, and Society James Manyika. [Watch the series]() - Can they gift it? Yes, they can: A new campaign from Google Shopping features a gifting game show based on search trends. Hosted by Jimmy Kimmel, the show joins holiday ads starring other celebrities on their own gifting quests. - Stephanie Horton, senior director, global consumer marketing and commerce at Google: “What surprised me most was seeing how humor and star power could amplify a message about thoughtfulness. From Charli and Troye’s playful rivalry to the nostalgic game show format of the Kimmel partnership, each element brought a smile to everyone’s face. But beyond the laughs, it perfectly captured the essence of Google Shopping — finding inspiration and shopping every store, all in one place.” [Watch now](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) - A blueprint for hiring success: How do CMOs build a world-class marketing team? Jim Lecinski, clinical professor of marketing at Northwestern University, identified a unique approach to recruiting, training, and retaining talent. [See what CMOs recommend](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) - How to show up as a neighbor: Elizabeth Campbell, VP of marketing at McDonald’s, joins our hosts to talk about her 20-year tenure at the company, her involvement in some of the brand’s most iconic campaigns, and her point of view on reaching consumers where they are. [Listen now](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) - AI is coming for your task, not your job: Marketers are facing tremendous pressure to drive business outcomes. Meanwhile, AI is redefining marketing’s value by enabling brands to connect with customers more meaningfully. Hear from top leaders in advertising about what’s to come. [Watch now]() A season of searching [A blue shopping bag with a drawing of a snowflake on it brings holiday shopping product trends to mind.](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) Google Shopping’s Holiday 100 showcases the 100 products that defined 2024 according to Google Search. Discover the biggest styles, product types, and trends of the year — and how they climbed the ranks. [Explore the trends](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) [A large, blue check mark covers a computer monitor screen resembling the head of a robot. Below, a robotic arm extends from an attached box-like body in a nod to AI assistance and workplace efficiency.](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) Are Zoomers incredibly efficient, or are they using AI? Yes. According to a new poll on behalf of Google Workspace, about 82% of young adult knowledge workers say they leverage AI in their work. [Quartz has the story](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) [The search for creative video ad content. A blue beam of light from a flashlight shines onto a play button and a video camera icon.](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) If you’ve ever wanted to browse a library of the most effective video ads in your region by industry, objective, and format, you’re in luck. Tailor your search to your business goals, or simply get creative inspiration for your next campaign. [Discover YouTube’s best in ads](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) The hottest holiday trends 50% Searches for “turntable” increased more than 50% this year in the U.S. [Source](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=): Google Shopping: The Google Holiday 100, Nov. 2024. 665% Searches for “pillowsac” rose by 665% this year. [Source](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=): Google Shopping: The Google Holiday 100, Nov. 2024. 5000% Searches for “tonies set” went up 5000% this year. [Source](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=): Google Shopping: The Google Holiday 100, Nov. 2024. Hear from industry leaders about the future of AI [Watch now](=/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=) Watch now [[ ]] Received this email from a friend? [Sign up here]() Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGXO60mQ3Z4bsJbqHXIN8SMV0FzDcufKtib4xbFjMn24sF9wUavjNzQLTysWTtkLLv3nJAG0Qc=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2024 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. 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