Halloween is just around the corner

Spooky trends, AI in Search, and more                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] SPOOKY SEASON | OCTOBER 2024 It’s getting eerily close to Halloween. Try this trick to treat shoppers [A person in a ghost costume types into a mobile device. Their prompt is connected to two Halloween-themed browser windows.](=/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ A person in a ghost costume types into a mobile device. Their prompt is connected to two Halloween-themed browser windows. ] [[ Make a killing with last-minute party planners Dare to explore timely trends for inspiration by consulting [Frightgeist](=/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=). The Google Trends tool can help you find the Halloween costumes, party snacks, and decorating ideas people are searching for in the U.S. Then, use our [Art of the Prompt](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) guide to fine-tune your Halloween promotions with AI. Infuse your messaging with local insights to help it resonate. Browse Halloween trends across the U.S. or find top costumes by metro area [A person with long black hair wearing a witch costume stirs a cauldron. An enlarged location pin appears in the background.](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ A person with long black hair wearing a witch costume stirs a cauldron. An enlarged location pin appears in the background. ] [[ [Explore costume, recipe, and decor trends](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [A bat hovers over a large, dark-yellow location pin that appears over a map opened in three segments.](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ A bat hovers over a large, dark-yellow location pin that appears over a map opened in three segments. ] [[ [Frightgeist map: Discover local costume trends](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [Three measurement bars in a chart are fashioned with a Halloween theme. The first is a glass jar with a toy eye, the second is a piece of candy corn, and the third is wrapped as a mummy. They are connected by points along a line chart.](=/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ Three measurement bars in a chart are fashioned with a Halloween theme. The first is a glass jar with a toy eye, the second is a piece of candy corn, and the third is wrapped as a mummy. They are connected by points along a line chart. ] [[ [Tap into more rising Halloween trends across markets](=/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) Conjure conversions with AI in Search [A magnifying glass representing search hovers over a globe with lines connecting outward to three smaller nodes.](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ A magnifying glass representing search hovers over a globe with lines connecting outward to three smaller nodes. ] [[ ICYMI: Brendon Kraham on AI in Search We sat down with Brendon Kraham, VP of search and commerce for Global Ads Solutions, to talk about what AI in Search means for advertisers. [Get the story](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [The YouTube play button rests atop stacked browser windows containing videos.](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ The YouTube play button rests atop stacked browser windows containing videos. ] [[ ]] Real talk with modern marketers Top brands and agency leaders join Google’s Bethany Poole to discuss the realities they face in the AI era — and how to be a modern marketer. [Watch now](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [A shopping bag is paired with a large, orange tag featuring a jack-o’-lantern face.](=/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [ A shopping bag is paired with a large, orange tag featuring a jack-o’-lantern face. ] [[ Think like your shopper Holiday best practices can be applied throughout the year. Get a refresher in advance of Halloween and other U.S. holidays. [Revisit the four mindsets](=/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) [The Modern Marketers podcast. A stylized ribbon microphone is accompanied by various yellow and orange geometric shapes.]() [ The Modern Marketers podcast. A stylized ribbon microphone is accompanied by various yellow and orange geometric shapes. ] [[ Cutting through the AI noise On this episode of Modern Marketers, author and professor Jim Lecinski weighs in on the latest industry hot topics. [Listen now]() Snatch valuable customers and cast a growth spell that will last To drive profit, we have to move beyond leads to value, writes Anders Mortensen, managing director of lead gen sales at Google. Optimizing for value drives long-term growth. But how do we best define that value? [Learn more](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) UNLOCK VALUE 73% Seventy-three percent of U.S. advertisers focused on optimizing their digital campaigns to yield high-value leads say Google outperforms social platforms in driving high-quality leads. [Source](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=): Think with Google, October 2024. “Success is not just about what you accomplish, but also about how you maintain your well-being while doing so.” Sophie Devonshire, CEO, The Marketing Society [Source](): Think with Google, October 2024. Read our guide for tips on AI workflow integration, prompting, and more. [Explore](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) Explore [[ Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=) Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGWeITdhO7sw2kjRyriUJfFBa8YlN_TPYGbjJgQm3oe7Umu0CRAfuWJbrnZ8KgoTJ_Ctuq4bro=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. 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