Keep momentum post-Cyber week

Getting prepared for late-season shoppers. ‌ ‌ ‌ ‌ ‌ ‌ Get ahead of retail opportunities this holiday season =/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw= Last year, the average U.S. holiday shopper still had over half of their shopping to complete after Cyber Week.1 Start planning your marketing strategy now to ensure you’re effective in connecting with shoppers during December. [Learn more ≫](=/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw=) PRODUCT & FEATURE HIGHLIGHTS: Win the holiday peak days you know and new ones you don’t with Google AI We’ve shared a roundup of the latest AI-powered features to help you anticipate the unexpected and drive profitable growth this holiday season. More retailers, such as Best Buy and Albertsons, are leaning into Search Ads 360 retail media solutions to help brands drive sales during this crucial time period. [Learn more ≫](=/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw=) Demand Gen is coming to Display & Video 360 Soon, you will be able to manage your Demand Gen campaigns alongside other line items directly within Display & Video 360. Demand Gen in DV360 will include features such as Floodlight optimization and reporting as well as third-party verification. [Get the update ≫](=/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw=) 1 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=600 consumers 18+ who reported holiday shopping occasions in the past two days, Nov. 30, 2023–Dec. 6, 2023. Received this email from a friend? [Subscribe here](=/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw=) Follow us =/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw= ©2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to {EMAIL} because you have indicated that you are willing to receive occasional communications, product news, case studies, or newsletters from Google Marketing Platform. If you do not wish to receive such emails in the future, [unsubscribe here](=/MTcyLUdPUC04MTEAAAGWVCgYFx9sxz1wEQfxCczEsTt4rBD5DlbodK2bRUrVFFP00za6c7HTwMq2Hp0JnuKRI0cNnpw=).