Prioritize value and unlock growth 🔑

Shift your strategies to exceed your targets                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] THE INSIGHTER | OCTOBER 2024 Prioritize value and unlock growth [Logo: The Insighter by Think with Google. A man in a beanie leans on a scooter while checking his phone, 2 marketers review sales figures on a laptop, & a woman scrolls messages as she reclines on top of a plaid blanket on a couch.](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) [ Logo: The Insighter by Think with Google. A man in a beanie leans on a scooter while checking his phone, 2 marketers review sales figures on a laptop, & a woman scrolls messages as she reclines on top of a plaid blanket on a couch. ] [[ Welcome to The Insighter, a monthly brief that pairs fresh consumer and marketing insights with an action plan for growth. We’ll explore a new topic each month. THE INSIGHT Relevance yields value for customers and drives value for businesses. Your customers can’t afford to make the wrong choice. In today’s competitive landscape, it’s more important than ever to connect with your most valuable prospects. Let’s dive in. - Consumers consider many brands; few make their short lists. Consumers who fill out a lead form or make a purchase consider 4.3 brands at the start of their journey, but only 1.8 by the end. - They prioritize relevance over personalization. Consumers place more importance on brand interactions that are relevant to their needs or past behaviors than on comparable interactions that are personalized with their name or personal details (33% versus 20%). - Relevance has three key components. The top three characteristics that consumers look for when determining if a product or service is relevant to them are quality (53%), desired benefits or features (47%), and value (47%). - Relevance drives results. U.S. advertisers who optimize their digital campaigns for high-value leads do so to increase conversions (53%) and ROI (47%). - Google can help. Seventy-three percent of those U.S. advertisers say Google outperforms social platforms in driving high-quality leads. TAKE ACTION Check out what we discussed at Think Lead Gen 2024, Google’s lead generation summit, to turn prospects into profit. Watch the [on-demand recording](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) and explore [key takeaways](=/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) for: [Consumer and industry insights. A green magnifying glass enlarges a bar chart showing bars of varying height.]() [ Consumer and industry insights. A green magnifying glass enlarges a bar chart showing bars of varying height. ] [[ Exclusive consumer and industry insights from Google and YouTube to help you crack the code on the lead-to-sale journey [Customer discovery. A blue bar chart shows bars of increasing height. Under it, a zigzagging trend arrow heads upward.](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) [ Customer discovery. A blue bar chart shows bars of increasing height. Under it, a zigzagging trend arrow heads upward. ] [[ Peer success stories about how brands like ServiceTitan, Bilt, and FastSigns are introducing themselves to customers during the critical discovery period [Implementation help. Bullet points offer step-by-step expert guidance inside a red dialog box.]() [ Implementation help. Bullet points offer step-by-step expert guidance inside a red dialog box. ] [[ Implementation help through exclusive access to Google’s leading product experts during our live Q&A at today’s [Google Ads Academy: Supercharge Your Lead Generation]() session IN PRACTICE [Indeed](), the world’s largest job site, helps employers find high-quality job seekers quickly and efficiently around the globe. Its growth marketing team focuses on acquiring high-value employers efficiently by bidding toward their lifetime value — a complex challenge due to the unique dynamics of the global job market and the need to operate at scale. By using value-based bidding and Performance Max, Indeed was able to identify behavioral cues that distinguished segments of more profitable customers, and then invest in them. As a result, the company saw a 30% lift in return on ad spend and a 50% lift in conversions. [Learn more](=/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) Learn more [[ Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) Discover more content on [ThinkWithGoogle.com](=/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2024 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) [X](=/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) [Facebook](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=) [YouTube](/MTcyLUdPUC04MTEAAAGWNJupszAe7mtxHuFg-_j_jCAb594XEPN91EzeKyZZ8keSvD2BcYYPH0yxlwoaUDV_fRouKDQ=)