Our AWNY edition is here

Explore best-in-class creative                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] AWNY | OCTOBER 2024 Kayaks, canines, and more 2024 YouTube Works Award winners tap into consumer trends for creative inspiration. [Explore the work](=/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) Explore the work [[ [A YouTube Works Award-winning video features a person with long, flowing hair and a beard. Their arm is lifted and hand cupped, as if singing or gesturing during a speech.](/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [ A YouTube Works Award-winning video features a person with long, flowing hair and a beard. Their arm is lifted and hand cupped, as if singing or gesturing during a speech. ] [[ Tombras goes the extra mile To design a “previously impossible” campaign promoting the moving and storage company PODS, creative agency Tombras enlisted Google AI at every step. The creative leads took us through the making of “The World’s Smartest Billboard.” [Go behind the scenes](=/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [A PODS tractor trailer travels along the highway to its delivery destination.](=/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [ A PODS tractor trailer travels along the highway to its delivery destination. ] [[ Monks makes the dream campaign Monks, a digital marketing services provider, created its own “impossible” ad campaign using Google AI for the sleep wellness company Hatch. See how the team pushed personalization in creative to unprecedented heights, from identifying personas to generating assets. [Get an inside look](/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [A marketer with short black hair wears a loose-fitting white top and black pants while climbing a ladder to interact with AI elements.](/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [ A marketer with short black hair wears a loose-fitting white top and black pants while climbing a ladder to interact with AI elements. ] [[ The art of the prompt To make the most of Gemini, get clear on the purpose of your prompt. Do you want to expand your thinking, condense large amounts of information, riff on a concept, or finesse an existing idea? [Use our prompt guide]() [Writing Gemini prompts. A paper airplane zooms out of a search bar at the bottom of a browser window featuring an image of mountains. AI tool icons hover above.]() [ Writing Gemini prompts. A paper airplane zooms out of a search bar at the bottom of a browser window featuring an image of mountains. AI tool icons hover above. ] [[ Making ads accessible While inclusion should be a year-round goal for advertisers, we’re putting a spotlight on accessibility innovation in ads during National Disability Employment Awareness Month. New research shows that captions and audio descriptions can transform ad experiences for people with disabilities. [Caption this](/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [Highlighting National Disability Employment Awareness Month. A variety of innovative tools to enhance ad experiences for people with disabilities surround a figure with outstretched arms inside a red circle.](/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [ Highlighting National Disability Employment Awareness Month. A variety of innovative tools to enhance ad experiences for people with disabilities surround a figure with outstretched arms inside a red circle. ] [[ What to know this week The importance of National Coming Out Day [Arrow cta link](=/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [ Arrow cta link ] [[ See what’s happening at Advertising Week New York 2024 [Arrow cta link]() [ Arrow cta link ] [[ A new era of creativity: Insights from leaders in AI [Arrow cta link](=/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=) [ Arrow cta link ] [[ Received this email from a friend? [Sign up here]() Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGWMDWREmvgeTrzhvJKMIx30G2_H1mjL4qu4ctA96a7C2lWK8CM8sbGvCZR1JZzKoYi1O4VfzA=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. 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