If we had a marketing course, this would be our syllabus

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Consider this your marketing primer [A medium-skinned marketer with long black hair wears a white t-shirt and black pants. While reclining on the floor, they work on a laptop to harness the power of AI for creative, media, and measurement.]() [ A medium-skinned marketer with long black hair wears a white t-shirt and black pants. While reclining on the floor, they work on a laptop to harness the power of AI for creative, media, and measurement. ] [[ Must-knows for a new era of advertising The advertising industry is transforming fast. Barely a week goes by without a stakes-raising provocation or a groundbreaking development. With that in mind, we decided to recap the most hard-hitting strategic guidance and thought leadership of the last three months. (No, not all of it is about AI. Just most of it.) - Vidhya Srinivasan, VP and GM of Google Ads, and Alex Chen, director of Google Creative Lab, shared the 2024 Cannes Lions stage to discuss how AI can unlock new opportunities for marketers. [Watch now](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - We interviewed 15 global leaders who are using AI to supercharge creativity. Their insights reveal a sustainable way for businesses to incorporate AI into their everyday operations by taking three basic steps. [Start experimenting](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - From clean data to leadership buy-in, Google Media Lab’s Suzana Apelbaum and Daniel Dyson break down how marketers can make the most of AI. [Watch now](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - Marie Gulin-Merle, global VP of Ads marketing at Google, and Alison Wagonfeld, VP of marketing at Google Cloud, outline the essential actions marketers can take to put AI to work across creative, media, and measurement. [Read more](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - Thinking of using AI in your next user-generated content campaign? The creative team behind Pixel’s “Best Phones Forever” has some helpful tips and insights for using Google AI to engage directly with fans. [See the results]() - Google data scientists used Gemini to analyze 8,000 campaigns from top advertisers on YouTube, distilling thousands of insights, trends, best practices, and subtle nuances that distinguished the top performers. [Explore the analysis](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - From cross-media data to audience definitions, Johan Boserup, CEO, global investment at OMG, and Paul Limbrey, VP, global agency & partners at Google, share their best practices when it comes to planning for the future of video buying. [Rethink your media strategy](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - The most successful YouTube Shorts ads have a few things in common. Google Creative Works analyzed over 2,000 of them to pinpoint their unique DNA, identifying repeatable creative guidance for advertisers. [Here’s what they recommend](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) - Pandora marketing leaders know that marketers must be constantly ready for holiday shoppers before, during, and even after big sales events. We asked them about their always-on approach to the holiday shopping season. [Get ready for the holidays]() - Building consumer confidence is the key to driving purchase intent during major shopping moments, but it requires an understanding of how shoppers move through different mindsets as they approach those moments. [What the research shows]() Around the web [A transparent green square interacts with various geometric shapes — a square, a triangle, a circle — expressing the complex problem-solving at work in Google DeepMind’s AlphaProof AI.]() [ A transparent green square interacts with various geometric shapes — a square, a triangle, a circle — expressing the complex problem-solving at work in Google DeepMind’s AlphaProof AI. ] [[ Google DeepMind’s AlphaProof AI achieved silver-medal level problem-solving at the 2024 International Mathematical Olympiad, suggesting humans may use it in new ways. [The New York Times has the story]() [An encircled arrow points upward, overlaying a bar chart that shows increasing revenue for companies using AI.](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) [ An encircled arrow points upward, overlaying a bar chart that shows increasing revenue for companies using AI. ] [[ A new survey from Google Cloud and the National Research Group found that among companies using AI for at least one application, 86% reported revenue increases of 6% or more. [VentureBeat reports](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) [A palm tree and settings gear overlay a checklist of AI tools created to help you get the most out of your next vacation.](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) [ A palm tree and settings gear overlay a checklist of AI tools created to help you get the most out of your next vacation. ] [[ And now for some fun: Ever wondered if Google AI tools could help you get more out of your PTO? Here are five that can, courtesy of the Keyword. [Plan your R & R (that’s rest and relaxation, not roles and responsibilities)](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) When your marketing plan needs a makeover “If you hand what looks like a bill to your CFO, they naturally think about ways to trim it.” Jim Lecinski, Clinical Professor of Marketing, Northwestern University [Source](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=): Think with Google, August 2024. Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=) Discover more content on [ThinkWithGoogle.com](=/MTcyLUdPUC04MTEAAAGVfC1eHxcGmlSVWyVkwE2qOa0X83S-L4A8fdrMTpvUi_zY5L8k4mrI50-FM_mmMvUvAqcs_bA=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. 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