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The Summer of AI Essentials, part 2
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The Summer of AI Essentials, part 2
ââââââââââââââââââââââââââââââââââââââââââââââââââ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â [ Image ] [Improve your](/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=)
[measurement](/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=) [with enhanced](/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=) [conversions](/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=) The Summer of AI Essentials series [Learn more](=/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=) [Learn more](=/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=) Enhanced conversions use your first-party data to improve the accuracy of your online conversion measurement. This information is then used to fuel AI-powered solutions, like bidding optimization. Follow these best practices to implement this measurement solution and start driving stronger campaign performance today: [A blue check mark in a blue box]
[ A blue check mark in a blue box ] Enable the right [enhanced conversions]() for your business Depending on your measurement goals, you can adjust your enhanced conversion type for web or leads. You can then use your hashed data to measure sales and events on your website, offline sales that came from a web lead, and more. Capture your highest-value conversion data with [Google tag]() A solid foundation of first-party data from your website makes enhanced conversions more effective. By adding a single Google tag to your website, you can capture deep conversion types, like sign-ups and purchases, to improve your measurement. [A line graph rises and falls, with lines below.]
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[ A curved line goes from one circle to another ] Determine your [implementation approach]() After youâve built a foundation for sitewide tagging, itâs time to implement your enhanced conversions. If Google Ads is your conversion source, you can do this on your conversion actions summary page. [Learn more](=/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=)
Learn more [[ [Learn more](=/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=)
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[ Yellow bell in a yellow circle ] Visit Accelerate with Google to get your customized strategy to drive business growth with the Google Ads AI Essentials. [Get started](=/MTcyLUdPUC04MTEAAAGT1a2C8vwdL6SgqIulI4pCwuqXB0ecz0AwhcaWSrLO-WLvJgLKmpLsR0lq2WrN7L2wJib1aco=) [Yellow bell in a yellow circle]
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