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Got creativity on the brain this week? Same here

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Thu, Jun 20, 2024 02:07 PM

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How AI is influencing the creative process          ?

How AI is influencing the creative process                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] NEW THIS MONTH | JUNE 2024 How AI is unlocking collaboration, creation, and activation At Cannes, Vidhya Srinivasan discussed the ways Google AI is improving marketing now. [Read more here]() Read more here [[ [2 marketers — 1 dressed in an unbuttoned white shirt over a t-shirt, the other in a white knee-length maternity dress — consider points on a line graph charting the new audience insights, creative production & consumer connections AI makes possible.](=/MTcyLUdPUC04MTEAAAGT1PG7VdOrZ1RAXGGsR27Vc5feMo85JBuIgESY9XyqHXe597xTtQgG6Mh3rqnVlrFjJSOZL9g=) [ 2 marketers — 1 dressed in an unbuttoned white shirt over a t-shirt, the other in a white knee-length maternity dress — consider points on a line graph charting the new audience insights, creative production & consumer connections AI makes possible. ] [[ 3 steps marketing leaders are taking to redefine creativity with AI Insights from 15 global leaders offer sustainable ways businesses can incorporate AI into their operations, embolden their teams, and take their creative work even further. [Learn more]() [A marketer with light skin wears a gray hoodie under her long black hair pulled back in a ponytail. She fits together oversize puzzle pieces to demonstrate how she’s using AI to redefine creativity.]() [ A marketer with light skin wears a gray hoodie under her long black hair pulled back in a ponytail. She fits together oversize puzzle pieces to demonstrate how she’s using AI to redefine creativity. ] [[ What an AI analysis said about over 8,000 top ads and why they worked A custom large language model identified sentiment, themes, visual elements, spoken language, music, cultural references, and hidden connections in YouTube ads from eight countries. [See the analysis]() [An inverted YouTube play button hovers over a mobile device showing different categories of consumer goods — cosmetics, clothing, and food — that appeared among the best-performing YouTube ads recently analyzed by AI.]() [ An inverted YouTube play button hovers over a mobile device showing different categories of consumer goods — cosmetics, clothing, and food — that appeared among the best-performing YouTube ads recently analyzed by AI. ] [[ Received this email from a friend? [Sign up here]() Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGT1PG7VdOrZ1RAXGGsR27Vc5feMo85JBuIgESY9XyqHXe597xTtQgG6Mh3rqnVlrFjJSOZL9g=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2024 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn]() [X](/MTcyLUdPUC04MTEAAAGT1PG7VdOrZ1RAXGGsR27Vc5feMo85JBuIgESY9XyqHXe597xTtQgG6Mh3rqnVlrFjJSOZL9g=) [Facebook](/MTcyLUdPUC04MTEAAAGT1PG7VdOrZ1RAXGGsR27Vc5feMo85JBuIgESY9XyqHXe597xTtQgG6Mh3rqnVlrFjJSOZL9g=) [YouTube](/MTcyLUdPUC04MTEAAAGT1PG7VdOrZ1RAXGGsR27Vc5feMo85JBuIgESY9XyqHXe597xTtQgG6Mh3rqnVlrFjJSOZL9g=)

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