The headline analyzer tool said NO. My audience said HELL, YES.

& why you shouldn't blindly trust the tools [View in browser](=.YFuN3T27DxAbWe1gs9Hs7PScnTtSwvf20KKeGbd_bYI) Here's your long-overdue reminder to never blindly trust the tools when it comes to your copy. Although I, too, use a headline analyzer tool when picking email subjects for my newsletters, I won't discard a headline just because some tool gives it a lower score. Why? Because I know my audience better (I've been doing this for 9 years, come on!). This is an example from an A/B test for on of my resent email newsletters (statistical confidence: 90%) 👇 [Results of an email subject A-B test] If I: - decided not to run an A/B test - discarded the seemingly low-scoring headline (just 51? how lame 🙄), and - chose the one with the highest score (72? that's the one 🤩) ...100s of you haven't read my email (which would have been a real pity for both of us). So yes, A/B test your headlines and email subjects. Not sure how to come up with your test candidates? This should help 👇 [An Ultra-Practical Way to Come Up with a Great Headline When You Are Struggling to Be Creative](=.4lTyu1ItVQvnhCHAvqFssNDhgxuVywVtKSnh3bjOe3A) This would be all from me for the week. Rainy greetings from Germany, Gill 🌐 [Get feedback on your website](=.-4J5zItElA-Qo--78nkgVsSfMWoD7rB2C64lBgbrOCc) | ✍️ [Get new copy](=.nJOyq2S2qvElevXsKf_RVYabNOq_F_2NsEQyQrR41uw) | 🖥️ [Find your UVP](=.6J_ztZkaJaccarQ2cIaHnHVdpVNwzq8ZSOXqdUYZfDw) P.S. This email may contain typos, and I'm fine with them because cloning humans is, unfortunately, still impossible. Spending more time proofreading my emails would mean I'll have to share fewer tips with you. And sharing more and better tips is more important to me than sharing tips that are grammatically perfect. I hope that's fine with you, too. [Gill Andrews] [gillandrews.com](=.W-Lo5gkMuLcZur97Fgiw0oCjJ1_4VrQL-_8tB6ao7GM) [Share to Facebook](=.JMlES4Wp3f550qeMH4HT4i2inml9fWDFxs_Mhcx5dY8) [Share to Facebook](=.ngsXF5LDwcVbmQfeWzCzq45TetO9KXKeQSNVmpqSRkg) [Share to Twitter](=.5RUVHHTtOacNLaDTAXuwg4t-slvyRfCUfvO8OU3b-fY) [Share to Twitter](=.i4AYUOOhfGxzIoBrfN9qIE82iYxo81OQR2bE8h3YoS0) [Forward email](=.KlNKMDiNiL4O9hvMjobSgCFUH289UtPOjmBhvoczfiE) [Forward email](=.wmrR7XR5oH-o3I8p4TTblEbkIm2FOycFBq6j5g3ehGs) Gill Andrews You received this email because you signed up to my updates. Changed your mind? No problem. Unsubscribe using the link below. [Unsubscribe](=._ZIFWIaO7R3VQ9l2wF_uOqyLpmG4XXf8nwtryBq1h20)