Is this the main reason your prospects bounce off your website?

How many times has this happen to you? You are about to put a product in your online basket but then decide not to because, their website didn't say... ...if you can machine-wash that shirt ...if they ship worldwide ...if that sledge will break if two people sit on it Ok, the last one was me last winter. But still. There is rarely an offer without some of the prospects thinking: "Wait, but..." or "I can't do that, because...". Fears. Objections. Reservations. ❌ Don't pretend these objections don't exist, screaming louder about your benefits. ❌ Don't brush them off with "there will always be excuses." ✔️ But address them with empathy and logical arguments. I'll demonstrate: Example #1: You ask for a phone number on your contact form. Reservation: I don't feel comfortable giving away my phone number. Solution: Tell people why you need their phone number (for ex., you'll be able to handle their request faster). Example #2: The minimum membership in your program is 3 months. Fear: Why not 1 week? What if I don't like it? Solution: Explain that in your experience of running this program for X years, 3 months is better for them because [insert valid reason here] If you address the objections and reservations of your prospects openly, you: - eliminate obstacles on their way to conversion - appear more honest and trustworthy Except... Not every objection needs to be addressed. (What? Every rule has an exception. That's life 🤷) Your offers aren't for everyone. So, you don't need to address those objections in your copy that serve as prospect qualifiers. For example: Prospects of writers: "We are looking for a native speaker." Trust me, you don't want to work with prospects who think non-native speakers are automatically worse writers as native speakers. In fact, addressing this objection in your copy and trying to explain why this doesn't impact the results you deliver will only make you seem insecure. Let your client testimonials and case studies speak for themselves. Prospects of coaches: "This training will take too much time. I just need a quick fix." Your intensive 3-week training is clearly not for them. Even if you convince them to buy, you'll end up with an unhappy customer. Prospects of literally everyone: "This is out of my budget." Not everyone will be able to afford you, and that is fine. In fact, this is so important that I'd like to say it loud and clear again 👇 📣 Price is not an objection Your price is either right, and your website copy needs to provide enough clear, relevant, and valuable information for your prospects to recognize that. Or your price is unjustifiably high. Then adjust your price to make it right, and... see above ❌ What you should NOT do is: - Tell people in your copy that your services are "cheap" or "affordable" - Start doubting your value and give a discount Up for a quick exercise? Think about your offer. Write down 3 possible objections or reservations your prospects may have. Now open your main sales page. Do you see those objections addressed? If not, you've got homework to do. Check my [Business Online Searching course](=.DzVN7s-hR0fFiuTYu0A-ZVnb1PVevrazSB-6MQWHCp4) that helps you identify these objections and shows you on what pages of your website to address them (and how). This would be all from me for the week. Rainy greetings from Germany 🌧️🌧️🌧️ Gill [Website review](=.1QFssk4Z-YLviMvZM58IkxtvrnsB0lIMCe3JQ11F-QY) | [Copywriting](=.eWSHEnUx-vLtDdIDM0KWxydys9_UlCgX_Olm6vNMr28) | [📙 My book](=.ZgOW8LRV-Z1d0tXSBkcXeD9txV0HuFihgrYtaKyHrmo) | [🖥️ My course](=.3A4z5Xo2ai1ws086CdGNnzJJ6w9n55SSf_pXK2Gm7Zw) P.S. This email may contain typos, and I'm fine with them because cloning humans is, unfortunately, still impossible. Spending more time proofreading my emails would mean I'll have to share fewer tips with you. And sharing more and better tips is more important to me than sharing tips that are grammatically perfect. I hope that's fine with you, too. [Gill Andrews] [gillandrews.com](=.3tQ_Tq8F_qPKZzu98TDtC3r3qE5aogwvVhKbk56KJQ8) [Share to Facebook](=.LCIcAcnnT-Mv_oDDSecQbB95ZGe2FEVlItW98PUJyV8) [Share to Facebook](=.Fy7RwllY1BFweJjfgs70Hvu97fqDWE1SfSwItHCPbdY) [Share to Twitter](=.bDKpFKFBJZkyTBFQweMgxyrH-sxECyFvTV9SoFYMdqk) [Share to Twitter](=.0T0ir90tscWZiGonSh9GylNKZqlZ0STF4Z6o0XD2aCM) [Forward email](=.5ugQoeyeJeGrCNZmAghkUYmYlsJVjeqv2ZpIPASxsuQ) [Forward email](=.-JuVsIalhKbyWdjIblySQIriOZr8sUsoyQC3istrvcQ) Gill Andrews You received this email because you signed up to my updates. Changed your mind? No problem. Unsubscribe using the link below. [Unsubscribe](=.OwDWVXXTdu_hXym0vvJ8kUpUUGCtfUC9OoSVj0E0sBw)