New RF Content : The Digital Economy in Hong Kong, Taiwan and South-East Asia

New RF Content : The Digital Economy in Hong Kong, Taiwan and South-East Asia If you're having trouble viewing this email, [read the online version](. [Getty Images]( [the digital economy.jpg]( New RF Content : The Digital Economy in Hong Kong, Taiwan and South‑East Asia Technology has been the biggest facilitator of many changes in Hong Kong, Taiwan and South‑East Asia. Online purchases increased in South‑East Asia from 5% in 2020 to 9% in 2021 this was faster than Brazil, China or India, with it projected to grow at 14% per year in the next 5 years (Facebook & Bain). Even before Covid in Hong Kong, Taiwan and South‑East Asia, there was a lot of positivity (compared to what we are witnessing across the world) around the benefits of technology and the potential it can bring to peoples’ lives. Our Visual GPS research shows that people are feeling empowered by the technology available to them, it is solving problems, smartphones are being used more to transact and pay for things more than ever before. However there is one downside, continued fears around peoples’ privacy and data. Our research shows that using visuals reflecting the diversity of your audiences, that showcases authentic experiences and lifestyles can help continue this digital excitement as well as build trust around our fears of cyber‑attacks. What is data the telling us in Hong Kong, Taiwan and South‑East Asia: •70% of people feel empowered by the technology available to them and half cite how personalised tech brings pleasure and convenience to their lives. •77% of people have recently used technology to solve problems or achieve goals that used to be a struggle. •91% of people want companies taking more measures to protect their identity and privacy. •92% of people are using mobile phone more now as a way to transact and pay for things than ever before. In the New RF board, you will see some of the latest content from our contributors about the benefits of technology and how it affects our everyday lives. Check out the board in the link below and get inspired! [Explore Board]( Tips to choosing the right content on Technology Reflect • How are you showing the futuristic frontiers of technology? Are you considering visuals that help counter stereotypes on who and how somebody is experiencing and using technology? Focusing on human experiences and emotions enabled by technology? • Have you considered the styling and subtle details in the visual that demonstrates an authentic lifestyle whilst using technology? Such as a ”lived in” home with more clutter, or a pet on the floor. • Who are you featuring managing the invisible technologies such as artificial intelligence, or blockchain that is helping protect peoples’ privacy and data? Are you humanizing the people you are depicting, avoiding the stereotypical dark data room or hacker? Select • Show how people are experiencing technology whether real or seemingly real environment where the benefit can be understood and diversity seen through different environments, peoples’ backgrounds and lifestyles • Futuristic technology visuals that are approachable and easy for everyone to imagine the benefits • Show how invisible technologies such as artificial intelligence is benefitting, and working alongside humans. This can include the types of people who reflect those working alongside these technologies Keywords Telemedicine, Contactless Payment, Digital Wallet, Wireless Technology, E‑Commerce, Portable Information Device, Online Shopping, Internet Of Things, Artificial Intelligence, The Internet, Network Security. [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( [My account]( [Contact us]( [Unsubscribe]( [Legal/Privacy]( Don't forget our mobile apps. [GI App Store link]( App Store link]( --------------------------------------------------------------- Getty Images Malaysia Sdn Bhd 43-2, Plaza Damansara, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Malaysia T: +60330995236 E: sea.sales@gettyimages.com Anda melanggan kepada [Getty Images]( sebagai [{EMAIL}](#) dan telah menerima e-mel ini berdasarkan keutamaan akaun anda. ©2022 Getty Images. Hak cipta terpelihara.