New RF Content : Conscious Consumer

New RF Content : Conscious Consumer If you're having trouble viewing this email, [read the online version](. [Getty Images]( [conscious consumer.jpg]( New RF Content : Conscious Consumer As the pandemic continues into its third calendar year, people continue to roll with their new normal – unpredictability. For many it has been 2 years of stay‑at‑home orders, cancelled holiday plans, isolation from friends and family, limited activities, curfews, new ways of working, being and staying in touch. It is no surprise they are craving meaningful connection to themselves and others. However, more than the rest of the world in HK, TW & SEA the pandemic has heightened demand for companies to be more committed to the environment and social issues. • 66% of people said it is important that brands demonstrate their commitment to the environment and social causes • 95% of people believe that companies have responsibility for the environment and sustainability • 79% of people are turned off when they see imagery in a brand's advertising and communication that is not environmentally aware • 82% of people will pay more for a company that is committed to supporting and giving back to the local community • Trending searches indicate all the ways to support our planet are trending up above expected “sustainability”, ”help” and “Asian volunteer”. In the New RF board, you will see some of the latest content from our contributors about conscious consumers opting for more sustainable options or making the conscious choice to reduce waste. Check out the board in the link below and get inspired! [Explore Board]( Tips to choosing the right content on sustainability Reflect • Are you focusing on stereotypical depictions around sustainability, such as hands cupping a plant or vibrant green nature scenes? Select • Imagery that is sustainability-conscious. Take note of the details, have you avoided disposable objects that are harmful to the environment? Keywords Ethical Consumerism, Zero Waste, Sustainable Business, Sustainable Lifestyle, Reusable, Plastic Free, Environmental Conservation, Responsible Business [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( [My account]( [Contact us]( [Unsubscribe]( [Legal/Privacy]( Don't forget our mobile apps. [GI App Store link]( App Store link]( --------------------------------------------------------------- Getty Images Malaysia Sdn Bhd 43-2, Plaza Damansara, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Malaysia T: +60330995236 E: sea.sales@gettyimages.com Anda melanggan kepada [Getty Images]( sebagai [{EMAIL}](#) dan telah menerima e-mel ini berdasarkan keutamaan akaun anda. ©2022 Getty Images. Hak cipta terpelihara.