How the metaverse will change the ways artists connect with fans around the world

Improbable's AleXa party points to a future of music events in the metaverse that combine scale, humanity and creativity [View this email in your browser]( You have been sent a sponsored message via GamesIndustry.biz, in association with Improbable How the metaverse will change the ways artists connect with fans around the world Improbable's AleXa party points to a future of music events in the metaverse that combine scale, humanity and creativity What would you do if you could fly at a concert? Or if a performer could grow to the size of a building and play with the crowd in real-time? How could a gig be transformed if every song had its own weather system, lights... and gravity? These are new questions for artists, creators and audiences alike to grapple with as we dig deeper into the discussion around virtual worlds. To date, a key piece of the story -- people -- have so often been missing from virtual worlds and the technology that powers them. You'll see virtual events where the performer's not actually there, or where only 50 people are in the audience, because almost everyone is watching online. These obstacles create barriers to interaction and creativity. Our groundbreaking and global virtual fan party with K-pop star AleXa was different; a major step in a new direction for virtual events. A huge crowd of 1,450 fans freely roamed a virtual arena, interacting with AleXa herself, in a pioneering metaversal experience. Everyone was live. Everyone could see each other. Fans interacted with AleXa in real-time, waving, clapping and dancing. As we move forward, this kind of technology will further unlock intimacy at scale, giving performers the means to interact with individuals, all while surrounded by a crowd that inspires awe. Take a peek at a few scenes from our pioneering AleXa event The magic of a crowd [We've explored -- and continue to explore -- related ground in gaming,]( but believe there's a similar wealth of untapped potential in music. The medium has long instilled passion in countless millions of people and stretches across boundaries, ages and borders. There are opportunities now to replicate the magic from real-world events -- the roar of the crowd and the special feeling you only get at a concert -- and go beyond. But people need to be at the heart of it. That was deeply apparent at our event, especially during live call-and-response moments where AleXa asked people in the 1,450-strong crowd to wave their glowing lightsticks. This was no gimmick: lightstick oceans are an integral part of K-pop concerts. In our virtual world AleXa and her fans from across the globe came together as one to experience this phenomenon, which proved to be an emotional moment for performer and audience alike. [To read full article, click here]( [Facebook icon]( [Twitter icon]( [LinkedIn icon]( Copyright (C) 2021 ReedPop. All rights reserved. You got this email because you signed up to an account on GamesIndustry.biz and agreed to receive promotional emails from our partners. Our mailing address is: ReedPop 1-6 Grand ParadeBrighton, East Sussex BN2 9QB United Kingdom [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe]( [Privacy Policy]( | [Cookie Policy](