"WOW, You're such a mega capitalist!"

A few weeks ago, I had a brutal realization at my wife's Christmas family meeting. You see... At one point during dinner, my wife's sister-in-law asked me a question that almost every online business owner (especially those who also do copywriting) hates: "So, Csaba... how's work? What do you do exactly?" Ooooooh boy... Here we go again. I always dread this question. Why? Because good luck explaining to the "uninitiated" what a lead activation & conversion expert who specializes in applying old-school direct response marketing & copywriting principles to modern-day marketing does. ESPECIALLY if the psychographic profiles of those "uninitiated" are the following: === Sister-in-law: -Nationality: French, but lives in Berlin -Occupation: professional trombone player -Core interests: feminism, arts, cosmopolitan lifestyle, dreams of a socialist utopia ...and... My wife's brother: -Nationality: Hungarian, but lives in Berlin -Occupation: Activist/Project Manager at an NGO helping migrants re-settle in Germany -Core interests: being a hipster, political activism, singing in a choir, Berlin fashion === Now look... I have nothing against these people and the things they're passionate about. In fact, I think that -- in their respective fields -- they do great work. However, explaining THIS: "I'm a lead activation & conversion expert who specializes in applying old-school direct response marketing & copywriting principles to modern-day marketing" to THIS: Core interests: feminism, arts, cosmopolitan lifestyle, dreams of a socialist utopia + being a hipster, political activism, singing in a choir, Berlin fashion ...is -- let's just say -- QUITE THE CHALLENGE 😅 It's like trying to explain the physiological benefits of eating grass-fed steak to diehard vegans. You pretty much can't... no matter how much data you provide. Why? Because their Beliefs and Identities are already set. Their psyche isn't willing to accept any evidence that contradicts their beliefs. Why? Because that would undermine their entire two-dimensional worldview... and result in an identity crisis. (and worse: being marked as a "heathen" by other believers in their community... which -- from an evolutionary psychology perspective, is terrible!) Now look... Please don't misunderstand this and think that Csaba hates vegans. I don't. I don't necessarily agree with their arguments based on what I know about biology, physiology, nutrition, and fitness... But it's their choice, and I respect that. I just wanted to use this as an easy-to-understand example. Because make no mistake... These types of stubborn "Belief-driven conflicts" are EVERYWHERE. Politics... Academia... Religion... Arts... And -- you guessed it -- even Christmas dinner conversations 😃😃😃 So... When I did my best and started diving deeper into what I actually do... How I write emails to my list... How I sell courses and coaching programs... And how I create persuasive marketing campaigns... At one point, my sister-in-law said the following: "WOW, You're such a mega capitalist! Aren't you just manipulating people?" Sigh................................. To which I replied: "Well, look... if you wanna look at it like that, isn't EVERY social interaction trying to manipulate people? What about dating... Isn't that manipulative? How about political activism... Isn't that manipulative? What about the music you play... Isn't that manipulative, trying to stir emotions? And how about a baby crying because she's hungry... Isn't that manipulative? If you think about it, basically EVERYTHING you do that tries to get others to take action is manipulation. Question is... are you using that for good or for bad? Because if you're using it ethically to sell something that genuinely HELPS people, I don't see a problem with it." And you know what? My reply totally changed their minds... And got them to reconsider their position! In fact, my sister-in-law even said: "Wow, Csaba, now I see how cool copywriting really is... can you give me a copy of Breakthrough Conversions Academy so that I can start learning it myself and apply it to my own career so I can make more money"? And I said: "Suuuure, it would be my pleasure... you're gonna LOVE it!" And then we all lived happily ever after. ... cue outro music as we all drive into the sunset with our zero-emission Cybertruck ... .. . And then I woke up from my dream 😂😂😂 OF COURSE my reply hadn't changed their minds! In fact, it made them even more defensive of their Beliefs. Their minds had been already made up from the beginning. Their judgment had been already cast. In their eyes, selling = BAD And whoever uses psychology to sell = BAD Which is quite amusing... Especially when you consider how these types of "progressive" people proudly proclaim how they love and accept everyone... ...as long as they have the same beliefs. (otherwise, they're automatically classified as "closed-minded bigots") But who's the REAL "closed-minded bigot", hmmm........? THAT, my friend, is the million-dollar question. Something to think about. That's it for this rant. Hope you enjoyed it. -Csaba ​ P.S. -- Here's a mega-capitalist idea: Would you like to work with me 1-on-1 to either: A - Make an extra $4k-6k/mo within 90 days... writing simple emails from home (if you're a copywriter) or B - Generate an extra $10k from your email list in the next 30 days... and then add an extra $5-10k/mo in recurring revenue after that (if you're a business owner with an email list) If any one of the options above sounds interesting... And you want to work with me personally to help you get there... Just hit reply, put "MEGA CAPITALIST" in the subject line, and I'll send you the details. ​ #conv-conv ​ ALSO, Here are a few ways I can help you, whenever you're ready... 1. Get the 7-Day Rainmaker Email Sequence Simply install this "plug-n-play" email campaign into your business and start generating recurring sales on autopilot. [Get it here >>]()​ 2. Grab My Million-Dollar Copywriting Swipe Library Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads... and -- of course -- the OFFICIAL swipe file for my 100-Day Proven Sales Letter Breakdown Challenge! [Grab it now >>](​ 3. Discover the art & science of sending profitable emails your fans will LOVE Without being sleazy, pushy, or losing your sanity in the process... Rainmaker Email Mastery empowers you to confidently turn email subscribers into an automatic revenue engine, EVEN IF you can barely write your own grocery list... [Enroll today >>](=)​ 4. Explore my product catalog and treat yourself Inside, you’ll find courses on profitable email marketing, kickstarting a freelance copywriting career, email template packs, swipe file collections, and even my flagship emotional response marketing system, Breakthrough Conversions Academy. [See which one’s right for you >>](=)​ 5. Feeling stuck with a specific marketing problem? Let's schedule a 1-hour consulting session, just you and me. We'll figure out the real reason behind this problem and you'll come away with a laser-focused step-by-step plan on exactly how to fix it so you can grow your business. [Book Your Spot Here Today >>](=) ​ ​ ​ ​ ​ ​ ​ ​ ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205