Here's a simple but effective tip on how you can easily position yourself above your competition... And establish yourself as the go-to guy in the eyes of your clients and customers. Ready for it? Just create a "Unique Mechanism" that reveals HOW you deliver the results with your products & services. That's it, really :) I don't care if you're a coach, consultant, expert, freelancer, or offer owner... I'm 100% sure there is some unique thing you do that nobody else does. So why not include it in your marketing? Why not explain your process step-by-step... So you can demonstrate your superiority, lower their anxiety, and make them MUCH more likely to convert? I know, I know... "But Csaba, my business is boring... there's nothing unique about what I do... I basically do the same thing everyone else does" To which I say... "So what?..." Even IF there's absolutely NOTHING unique in what you do... (which I HIGHLY doubt) You can still describe your "boring method" in a sexier way! Heck... Just call it "{NAME}'s 5-step system" or something... And then describe what those 5 steps are. Chances are, 90% of your competition doesn't do that... Which means you automatically become more trustworthy in the eyes of your customers / clients. â YES... It can really be that simple! â Alternatively... You can also take it one step further and develop a new, different, and better way to deliver them the results you promised. For example, when Jeff Walker came up with his signature Product Launch Formula... (THE gold standard on how to launch courses, even to this day) It was a great Unique Mechanism because -- until that point -- people were just launching marketing campaigns in a single push. But Jeff came up with the following idea: "Hey, let's extend this whole funnel, and let's add 3 pieces of "pre-launch content" that strategically warms up people... so that when the cart opens, they're already kind of PRE-suaded to buy." (if you're unfamiliar with the concept of "pre-suasion", look up Robert Cialdini's book with the same title) And you know what? This was incredibly effective because it was DIFFERENT + SUPERIOR. Another example: Todd Brown's E5 Method. Or Ryan Levesque's ASK Method. Or even something like PROACTIV (a popular skincare brand) when they clearly advertise how their face cream works. These are all great demonstrations of Unique Mechanisms... And they're all super effective. Why? â Because the whole thing about Unique Mechanisms is that they give people a NEW sense of HOPE â And ultimately, that's what people are buying. They're buying the new hope of a better future. (And YES, Luke Skywalker was also essentially a Unique Mechanism! ð) Anyway... Believe it or not, this mini-lesson is actually an excerpt from a recent conversation I had with a superstar entrepreneur called Christian D. Evans on his amazing podcast. In addition to Unique Mechanisms, we also talked about things like: â
Advanced marketing strategies that are crushing it right now (even with recession fears) â
Non-sucky ways to genuinely convert email subscribers and readers into raving fans for life â
How old-school fundamental copywriting principles relate to today's marketing landscape â
How to quickly come up with genuine, persuasive stories that melt away objections with ease â
And so much cool stuff about psychology, business, and life. â[>> I encourage you to listen to the full episode HERE on Apple Podcasts]()â (or [here's the Spotify link](=) if you prefer that) This really is a 1-hr long masterclass in high-level copywriting and marketing psychology. So check it out while it's still fresh on your mind! -Csaba â P.S. -- Since we're on the topic of Unique Mechanisms... I'm actually thinking of running a paid workshop specifically about creating a powerful Unique Mechanism for your product or service... That positions it as Different and Superior compared to anything else your audience has seen before... and it becomes the only logical choice for them. The outcome of this workshop? You'll have your own custom Unique Mechanism that will increase your sales and profits. Question is... Would you be interested in something like this, {NAME}? â[>> Click this link and let me know (YES or NO)]()â (you'll also find a few other ideas on that page... feel free to check the box for each one you'd be interested in) It only takes 30 seconds... but will allow me to create something genuinely useful for you. Thanks in advance ð â â Please add csaba@gameofconversions.com to your address book or whitelist us.
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