Most people are highly skeptical and distrustful whenever you want to sell them something. They might WANT what you have... Desire it from the bottom of their heart... But in most cases, they're still afraid to pull the trigger and buy your offer. It's something like: "Yes, {NAME}, I see how your product can improve my life... but... I just don't know you well enough, so I don't feel safe giving you my money." That's the mindset you have to overcome if you want to convert someone into a paying customer. So how can you help them get over their worries? â Well... you could do something the late, great Gary called "The 30-Day Hold" â Basically, whenever someone buys, you take their credit card information... but ONLY charge them after 30 days. (explaining that you're so confident in your product, you're willing to let them test-drive it for a full 30 days... WITHOUT paying in advance) In other words, you shoulder all the risk. So that they truly have nothing to lose. Now, I know what you're thinking... "But Csaba... what if people take advantage of this by consuming the product and then canceling after 25 days?!" Fair question... But here's what the data shows: On average, using the 30-Day Hold strategy doubles your refunds, yes... â But it ALSO doubles your sales! â Which means... If you originally made $10,000 with a 10% refund rate without this strategy (a $9,000 profit)... You're going to generate - on average - $20,000 with a 20% refund rate using the 30-Day Hold (a $16,000 profit!) $9,000 vs. $16,000 That's an increase of 77.77% Or in other words, a 1.77x ROI. Pretty CRAZY considering you've only made a small tweak in your offer! (most marketers and copywriters would be ecstatic if they could get a 77% lift off a single actionable strategy) But wanna know the best part? Using this strategy also allows you to charge MORE for your product. Why? Because it greatly lowers price resistance. I mean, think about it... It's waaaaay more attractive to buy something if you only have to pay for it after 30 days (and after using it for that time!)... Compared to shelling out your hard-earned cash up-front. â People buy like this ALL. THE. TIME. â So you might want to give this "30-Day Hold" strategy a try the next time you do a marketing promotion. Heck, you could even use it this Black Friday to get an infusion of new customers. Sure... 20% of them will cancel and never pay... But you'll likely DOUBLE your sales... And generate tons of raving fans in the process who WILL love you product... And WILL want to buy more from you after that. In fact, for my next product, I'll probably implement this strategy myself ð Curious to see how you'll react to it! Have a great week, -Csaba â ALSO, Here are a few ways I can help you, whenever you're ready... 1. Watch over 200+ high-quality videos on my YouTube channel (for free) You'll find plenty of great stuff on email marketing, conversion copywriting, sales/persuasion psychology, and -- of course -- breaking down & reverse-engineering over 100 examples of timeless sales letters & ads! I've had SCORES of people tell me my channel has more genuinely valuable content than most $10-15k mastermind programs... [So go and watch a video >>](=)â 2. Convert your new leads into better customers faster (automatically!) Grab my Profitable Imprinting Sequence training and discover an elegant new way to warm up new subscribers joining your list... identify 5-star Prospects... build "Know, Like, And Trust"... and convert them into better customers faster - automatically! If you liked my Rapid Lead Activator book, you're gonna LOVE this... [Enroll today >>]()â 3. Grab My Million-Dollar Copywriting Swipe Library Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads... and -- of course -- the OFFICIAL swipe file for my 100-Day Proven Sales Letter Breakdown Challenge! [Grab it now >>](â 4. Explore my product catalog and treat yourself Inside, youâll find courses on profitable email marketing, kickstarting a freelance copywriting career, email template packs, swipe file collections, and even my flagship emotional response marketing system, Breakthrough Conversions Academy. [See which oneâs right for you >>](=)â 5. Do you have the courage to finally carry out âOPERATION: Cashflow Blitzâ this month? If you want me to personally help you unlock an extra $5-10k in âdormantâ revenue in your business in the next 30 days... hit reply, put "BLITZ" in the subject line, and I'll send you the details. Please add csaba@gameofconversions.com to your address book or whitelist us.
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