Why wishful thinking won't save your marketing from damnation

Yesterday I had a huge "facepalm" experience 🤦🏻‍♂️ A guy on LinkedIn reached out to connect with me, and we quickly started talking about things we have in common. You know... things like copywriting, business, and marketing in general. He seemed like a cool guy at first... And he even sent me one of his YouTube videos to show me what he's up to. I opened the video and immediately noticed that it only had a handful of views. The reason? No compelling video title... No eye-catching thumbnail... No keyword-optimized description... And not even a list of tags that would help YouTube's algorithm rank the video! And when I checked out his OTHER videos... (he had 50+ of them) I noticed that virtually NONE of them implemented the crucial elements above. I found this pretty strange since the guy obviously had A LOT of content... ...but he wasn't really using it to its full potential. ​ So I sent him the following message: ​ ​ ​ But what I got in response left me SPEECHLESS 🤯 ​ ​ WOW! In just 13 lines, this guy managed to go from "respected business owner and copywriter"... To "random narcissistic guy on the internet who's totally clueless about marketing". By twisting and corrupting the conversation, and attacking me with totally unrelated things like: ...My age... (as if being older automatically guarantees you'll do well on YouTube) ...My "belief system"... (as if I was the one making the rules by which YouTube's algorithm operates) ...And even the fact that I'm white (!)... (wtf does that have anything to do with YouTube SEO??!!) ...he made himself look like a total ASS. But my favorite part? "I nullify and void every negative word written or spoken against my business plans" LOOOOL 🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️ Sure buddy... whatever you say 🤣 ​ Keep living in La-La-Land! ​ So I sent him the following response and we went our separate ways: ​ So what's the most important lesson in this story? Simple: ​ Wishful thinking won't save your marketing from damnation ​ If you're the type of person who takes helpful advice as a personal attack... And twists it into all sorts of nasty comments... ...then you probably shouldn't be doing business or trying to be an entrepreneur or copywriter. Because here's the thing: Trying to FORCE your dogma on the world around you while ignoring REALITY and perceiving everything as a personal attack is the best way to get nowhere in life. People who do this eventually end up in a DARK place... Full of negative self-fulfilling prophecies and digging themselves deeper and deeper into this kind of fallacy. And even IF they manage to live a decent life, this type of wishful thinking is like death for their marketing campaigns. Asking the universe to "void any negative energy against your business" is basically like burying your head in the sand and dreaming about La-La-Land... ...while reality goes to town on the rest of your body. To be successful, you HAVE to have a no-BS attitude and make decisions based on real-life data. Otherwise, you'll just end up racking up failures... While feeling like "everyone out there is trying to get you" I know this is hard for a lot of people to swallow... But it's true. And once you start living by these rules, it's also liberating. Anyway, that's my rant for today. Have a great weekend! -Csaba Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205