I finally did it!

That's right... I did it 😁 I finally managed to persuade the one and only Brian Kurtz to write a foreword for my Rapid Lead Activator book! (if for some reason you still haven't read it, you can [get it here]() - although this fresh new foreword isn't live yet) And to me, that's... like... a YUUUUUUGE deal! Why? Well... Not just because Brian is arguably one of the highest-tier veterans of the direct marketing industry... (I mean, he built a $150m/y publishing company - Boardroom - and worked in this field for over 40 years) But because I consider him a true mentor (and friend) 🙏 You can learn more about Brian and his work [HERE](. (PRO TIP: if you subscribe to his list, make sure to respond to his welcome email... tell me I sent 'ya... and you'll get royal treatment, you'll see! ;) In any case, this means a lot... And I have a feeling that - eventually - this will become quite the heirloom in direct marketing circles ;) (Plus, I can always brag about it haha) So without further ado, here's what Brain said about The Rapid Lead Activator: === Csaba Borzasi is my Hungarian secret weapon… And I suggest you make him yours. The best way to do that is to read this book. The Rapid Lead Activator: The fastest (non-sleazy) way to get new leads reading, clicking, and turning into high-value students is a title worth dissecting… so you can know who Csaba really is. That he needs a qualifier that talks about his methodology being “non-sleazy” is to protect himself from all the sleaze that’s out there. Csaba is a pro -- always in a “non-sleaze zone” -- and you need to know that…and I am here to convince you of that. He is wise beyond his years in terms of the copywriting wisdom he has absorbed and learned by studying and critiquing the best-of-the-best (as evidenced by his landmark 100-Day Proven Sales Letter Breakdown Challenge… more on that in a minute…and there is much about it in the book too). And he is willing to share all he has learned (and will learn) if you simply adopt him as one of your teachers. Breaking down the title of this book further, note this phrasing: “…get new leads…and turn [them] into high-value students.” The choice of “student” over buyer (or anything else) is no accident. That is, he knows that “students” make the best customers…because customers need to be taught and educated…dare I say romanced…and that’s what the book is about. Does it contain some “aggressive” tactics and techniques to capture the hearts and minds of new leads? Of course it does. Marketers are built to sell. But there is a method to his madness. Knowing Csaba since he first came on to the copywriting and marketing scene, his consistency and congruence is not only admirable, but it also makes him an inviting and super-effective teacher of the craft. Back to his 100-Day Sales Breakdown Challenge…which is how I originally found out about Csaba. I needed to find out who is this young, dynamic Hungarian copywriter who created 100 individual, insightful breakdowns (i.e. debriefs, critiques) of some of the most legendary promotions ever written by the most prolific copywriters, many of whom applauded his work. I believe Csaba not only wanted to provide an excellent product with these breakdowns, but he obviously used them to advance his own education, as evidenced by the existence of this book, and how he reveres the likes of Gary Halbert and Gary Bencivenga. He not only did the 100 Breakdowns over 100 straight days—his work ethic is amazing—he created a product from it--using many of the techniques used within the 100 promotions he dissected to create his own marketing funnels for it…and then this book. Very meta. 😊 He is a man on a mission…to uncover eternal truths from the greats of the past…and innovate on them to create new truths for the future. He defines what it means to be a “N.G.” (“New Gangster”) …coming from me, more of an “O.G.” (“Original Gangster”). Neither of us has “invented” anything…but we have innovated on everything we have learned, connected the dots, and passed on whatever might be meaningful. This book is only the beginning. And he’s just getting started. I am honored be on the ground floor of this Rocketship called “Csaba Borzasi." I must admit that my love affair with Hungary made me take notice of Csaba more than I might have at the outset. I had the privilege of speaking in front of 300 Hungarian entrepreneurs/marketers…which could be seen as an oxymoron…but because they all had a similar mindset to Csaba’s, it was extraordinary. Yes, they sat on their hands for the first part of my presentation…after all, I was the “ugly American” who they assumed was sleazy…and when I proved that I was anything but that, they embraced me just like I embraced them. I wrote about the experience in one of my weekly blog posts after the experience…and here’s how I got them to embrace me…and why I embrace Csaba: We have it easy in the U.S. Becoming an entrepreneur is the American dream and encouraged; and most of us realize that marketing isn’t everything… it’s the only thing. But in most other countries around the world, that is not the case. Today I want to acknowledge an international hero, my Hungarian brother, Attila Ponger-Juhasz. Attila is doing groundbreaking work in his country. And I was honored that he asked me to speak to his very special group in Budapest at his first marketing conference. When I speak internationally about marketing it is so rewarding…the audiences are eager to learn and so appreciative. But they also come with healthy skepticism. And I am reminded how lucky we are in the U.S. to be at the forefront of marketing know-how…and how important it is for us to share it around the world. My mentor Jay Abraham talks about it as our “obligation” to play big in this way…and I would encourage all of you to do this when you can. Anyway, I had such an amazing experience on stage speaking to the entrepreneurs in Hungary. My speech covered three things: 1 - Why marketing is not evil 2 - The power of specialization 3 - Some key building blocks of direct marketing Near the conclusion of my speech, I put up on the screen the famous Picasso quote which I live by…and I encouraged the eager and enthusiastic Hungarians to live by it as well: "Learn the rules like a pro so you can break them like an artist" I encouraged them to think about world-class marketing techniques and high-integrity copy as the tools in their toolkit, which they can use for good rather than evil [in Csaba’s words, “non-sleazy for students only” 😊] And they can turn them up or down (i.e. more aggressive to less aggressive) but always with an eye towards maximum impact to achieve their goal…and to always be consistent and congruent with who they are and who they want to be in the world. That’s how I won them over. And it’s how Csaba won me over. He didn’t attend my presentation in Budapest, but he didn’t have to. He is living in this every day. Since then, I have connected Csaba with my contacts in Hungary and there is a blossoming new generation of marketing entrepreneurs… and I believe Csaba will be one of the leaders of this movement as well. He already is. This book is the next step in that journey. I’ll close with a Google search I did on the difference between Hungarian Goulash (the first food I think about when I think of Hungary) and American Goulash (better known as “Beef Stew”) …to encourage you to read this book and follow Csaba (although I hope I made that case already): Hungarian goulash is very similar to beef stew, but there are some differences. While a typical stew consists of slow braising chunks of meat with root vegetables in a seasoned broth, goulash uses spices such as caraway, cumin, paprika, and peppers which really enhance and alter the flavor from a classic beef stew. Csaba’s “spices” are all his own. Of course, all the elements of his “Rapid Lead Activator” (including “The 5 Core Lead Activator Levers with specific email templates which are priceless) are included in his Goulash (and I hope you will read them…eat them…and digest them as your own). But the other flavors he brings along with his “Activator” may be even more important: They include Integrity, heart…and being a teacher and a student at the same time, all the time. It doesn’t get much better than that. ​ -Brian Kurtz Founder of Titans Marketing, and author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing and The Advertising Solution. What can I say? I'm beyond flattered... And I was so excited to share this with you! Cheers, -Csaba ​ ALSO, Here are a few ways I can help you, whenever you're ready... 1. 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