CNBC reports that Project Titan could make Apple a âGame-Changer...â [company_logo](
This âsecretâ Apple project has been in the works for nearly a decade. It goes by the code name âProject Titanâ... And Elon Musk considers it to be one of Silicon Valleyâs worst- kept secrets. Honestly, I have to agree with him. Apple hasnât publicly confirmed the existence of Project Titan... Yet take a look at what some of the news outlets are already saying about it. Forbes says âProject Titanâ is âAppleâs Next Big Thing...â CNBC reports that Project Titan could make
That was back in 2018 and the company was Tesla, as Mr. Muskâs electric automaker struggled to build its mass-market vehicle, the Model 3. âIt was excruciating,â he told The New York Times at the time. âThere were times when I didnât leave the factory for three or four days â days when I didnât go outside.â The billionaireâs experience with what he called Teslaâs âproduction hellâ has become a blueprint for the crisis he has created at Twitter, which he bought for $44 billion last month. Over the years, Mr. Musk has developed a playbook for managing his companies â including Tesla and the rocket manufacturer SpaceX â through periods of pain, employing shock treatment and alarmism and pushing his workers and himself to put aside their families and friends to spend all their energy on his mission.
Apple a âGame-Changer...â And Barronâs says âWall Street Is Obsessed With
At Twitter, Mr. Musk has used many of those same tactics to upend the social media company in just a few weeks. Since late last month, the 51-year-old has laid off 50 percent of Twitterâs 7,500 employees and accepted the resignations of 1,200 or more. On Monday, he began another round of layoffs, two people said. He tweeted that he was sleeping at Twitterâs offices in San Francisco. And he has applied mission-driven language, telling Twitterâs workers that the company could go bankrupt if he wasnât able to turn it around. Those who want to work on âTwitter 2.0â must commit to his âhard coreâ vision in writing, he has said.
[Project Titan]...â Project Titan can hardly be called a secret at this point...
David Deak, who worked at Tesla from 2014 to 2016 as a senior engineering manager overseeing a supply chain for battery materials, said Mr. Musk âclearly thrives in existential circumstances.â He added, âHe quasi creates them to light the fire under everybody.â The similarities between Mr. Muskâs approach to Twitter and what he did at Tesla and SpaceX are evident, added Tammy Madsen, a management professor at Santa Clara University. But itâs unclear if he will find the means to motivate employees at a social media company as he did with workers whose quests were to move people away from gas-powered cars or send humans into space.
but if you donât know what it is yet, donât worry. Iâve recently released an eye-opening presentation to show you [the full story behind Project Titan,]( where I detail: - How Project Titan may be Steve Jobsâ
âAt Tesla and SpaceX, the approach has always been high risk, high reward,â Dr. Madsen said. âTwitter has been high risk, but the question is: What is the reward that comes out of it?â Editorsâ Picks The Importance of âMr. Baseballâ Almost Safe, She Returned to Munich and Lost Her Painting and Her Life The Opposite of Schadenfreude Is Freudenfreude. Hereâs How to Cultivate It. Continue reading the main story Mr. Musk did not respond to a request for comment. On Sunday, Mr. Musk held a meeting with Twitterâs sales employees, according to two people with knowledge of the matter. Then on Monday, he laid off employees in the sales department, they said. Late last week, Mr. Musk fired Robin Wheeler, a top sales executive, they added. Bloomberg earlier reported that more layoffs might be coming.
final technological marvel...
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Twitter is also reaching out to some engineers who quit to ask them to return, the people said. In a meeting with employees on Monday, Mr. Musk said the company was not planning any further layoffs, according to one person who attended.
bigger than the iPad, the MacBook and the iPhone combined...
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At companies led by Mr. Musk, the pattern of claiming that the firms are on the brink of a potential bankruptcy has come up often. At Tesla in December 2008, during the depths of the financial crisis, Mr. Musk closed a $50 million investment round from Daimler, he said, on the âlast hour of last day possible or payroll wouldâve bounced 2 days later.â
Apple as a company forever...
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For 2017, Mr. Musk said, SpaceX had to perform rocket launches once every two weeks or face bankruptcy, recalled one former SpaceX executive, who spoke on the condition of anonymity for fear of retribution. At a company that was driven by a goal to make life âmultiplanetary,â the threat of bankruptcy was a motivating factor, the former executive said. SpaceX has since successfully sent many rockets into space and safely landed them again on Earth. But Mr. Musk has returned to his favorite stick, tweeting last year that if a âsevere global recessionâ were to dry up capital, bankruptcy at the rocket maker was ânot impossible.â
thatâs poised to soar 40X once Project Titan goes live.
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