I have a secret advantage, when it comes to coaching and getting clients. Itâs this: I have trained over 10,000 coaches in my courses and programs, including many of the top coaches in the world. This has given me a unique perspective into how coaches think, and the mistakes they make (without even realizing it). I have another advantage as well⦠I have been studying the affluent, and what you could call âaffluent psychologyâ for over 25 years. More on this in a moment⦠::: Why Many Coaches Fail With Their Niche ::: One of the top challenges that coaches run into is working with clients who canât afford to pay them. If I had a dollar for every coach who said âI keep coaching people, but they canât afford to pay me.â Have you ever been there? I have. And most coaches have. A lot. And it feels really bad, doesnât it? Youâve been coaching and trying to help someone who really needs it, and then it comes time to ask them to start paying you, and you realize that they couldnât pay you even if they wanted to. But because youâre a caring person, you canât bring yourself to just stop working with them, so you continue helping them, which only makes the problem worse, because youâre not using that attention to attract more affluent, high-paying clients. Whoâs with me here? ::: Back To The Affluent Client Topic ::: There are 20 million millionaires in the USA. but there are 300 million people in the USA. This means that one out of 15 people you walk by is a millionaire. Thatâs actually quite a lot, if you think about it. And guess what? Itâs these people that are the ones who can afford to invest $5,000⦠$10,000⦠$25,000⦠$50,000 for a coaching or consulting package. Seriously, think about it. But the chances are that any particular person youâre talking to is NOT a millionaire, and probably canât afford your coaching. I mean, itâs just math. Nothing personal. Just the numbers. So the bottom line here is that if youâre talking to people who canât afford your coaching, then you were probably talking to the wrong people in the first place. ::: What To Do About It ::: When I help coaches find their ideal niche, one of the very first things I recommend is that they target a niche that naturally has a lot of affluent clients. This way, you know in advance that if youâre a good fit for the clientâs needs, that theyâll probably be able to pay you well for a coaching package. Pro Tip: From now on, target a niche that has a high proportion of affluent clients. No affluent clients, then itâs not your ideal niche. Target a âRich client niche.â If you do this, it will literally change the game for you. Youâll think differently, market differently, communicate differently, and get clients differently. Thereâs obviously a lot more to this story, so I want to invite you to something as my guest, to get more of a sense of what to do. I have created a list of what I call my âNiche Intelligence Reportâ, with 3 mega niches and 29 âRich Client Nichesâ - and Iâm going to be sharing them on my next [7-Minute Niche Challenge](=) tomorrow. If you want to know where affluent people are, and how to target them, then join me tomorrow. You can come as my guest, and weâll also help you target your coaching niche in just 7 minutes. Hereâs the link, just tell me where to send the link: [=> Click To Join Me Free](=) Iâll see you there, and Iâm looking forward to helping you find a great niche, with clients who can pay you well! -Eben © Copyright 2024 Go Meta Media LLC, All Rights Reserved. Go Meta Media LLC is a trademark of Go Meta Media LLC. All emails sent to Go Meta Media LLC become the exclusive property of Go Meta Media LLC. If you are under the age of 18, please go to the link at the end of this e-letter to stop hearing from me, or send mail to "Go Meta Media." 3435 Ocean Park Blvd Suite 107-I, Santa Monica, CA 90405 By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Go Meta Media LLC and all members and affiliates harmless in any event or claim. Questions? Comments? Go here: You'll find answers, be able to chat with a live support person, or be able to send us an email directly with any of your questions. [Unsubscribe]( Go Meta Media LLC
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