The “keystone” method for higher earnings (in less time)

I want to share about an important concept with you today, {NAME}  It’s called a “keystone habit.”  And as you’re about to see, keystone habits can help you avoid distractions … stay focused … and ultimately make more money in fewer hours.  But they can also undermine your productivity and rob you of your precious time.  See, a keystone habit is a single habit or behavior has a massive ripple effect throughout the rest of your day. And those ripples can be either positive or negative — depending on the habit or behavior.  For example, putting your gym clothes out the night before is a positive keystone habit. Since that one simple step makes it more likely you go to the gym.  And in my experience, once you go to the gym, the entire rest of your day is better.  It’s easier to focus. You have more energy. And you wind up getting a lot more done.  Which means the one small keystone habit of putting out your gym clothes the night before has a tremendous positive impact on the rest of your day.  However keystone habits also work the other way.  For example, when I’m working on a big client project like a long-form sales letter, I’m tempted to check my messages first thing in the morning. Even though I turn off notifications and [pause my inbox](.  That’s because sitting down to write first-thing in the morning feels difficult. Almost like my brain needs to “warm up” first — before tackling a project as daunting as a 10,000-word sales pitch.  And that leads me to feel like I need to check a few messages first to get my brain into “work mode.”  Yet that one small decision can wind up causing me to go into an endless loop of checking and replying to messages and emails — instead of making progress on the sales letter like I had planned.  So I recently went looking for a new “keystone habit” to replace checking my messages in the morning. And I decided to start spending the first 15-20 minutes of my morning hand-copying old sales letters.  Not because I think this is magically going to make me a better copywriter through osmosis…  But because it’s a good way for me to get my mind focused on writing copy — without having to write new words from scratch.  And I thought that would be a great way to prime my brain and nervous system to begin my work day — without getting lost in an endless loop of message-checking.  Now it’s only been a few days since I started this new keystone habit. But so far, it’s been a resounding success.  The proof? Just look at my time-tracking data for the last few days…   See those big, 4-hour blocks of blue?  That’s me spending a solid 4 straight hours of deep work on a client sales letter.  And do you see the little orange blocks right above them?  That’s me spending 15-20 minutes copying a legendary sales letter by hand to start my day.  So at this point, it should be clear…  If you want to make more money and get more done — all in less time — the trick is to identify your keystone habits. Both good and bad.  Then find a way to be consistent with your good ones. And also find ways to replace the bad ones.  Your productivity and your bank account will thank you.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -