I’ve been putting this off...

my latest numbers for 2024 (bad news?) I’ve been putting off sharing this update with you, {NAME}.  See, normally I like to give you an update with the real numbers from inside my business every quarter.  However we’re 9 months into the year now. Yet I still haven’t given you any updates [since Q1](.  Is that because my business is struggling and I don’t want to admit it?  Let me peel back the curtains and show you what’s happening right now. Starting with my revenue.   Things are actually looking pretty solid here.  I’m projecting that I will just barely reach my goal of $230,000 for the year.  Plus even better, I have a few possible pathways to get there…  First, I worked on a number of projects that should launch by the end of the year. And that will pay me royalties or performance bonuses if they do well. So one way I could reach my goal is having 1 or more of those projects take off.  But I’m happy to say I’m not dependent on bonuses and royalties to reach my revenue goal this year. (Which is what caused me to [fall short of my goal last year](.)  I can also reach my revenue goal for the year by closing just 2 more clients for medium-sized projects over the next 4 months. And I have a tentative client in the works for 1 of those spots as we speak.  Of course, the best-case scenario would be for me to start collecting big royalty payments and also book at least 2 more clients before the end of the year. Since that would allow me to shoot well past my goal. And I might even be able to break the quarter-million dollar mark for the first time.  But overall, I’m cautiously optimistic about hitting my revenue goal by December.  However, that’s not the case when it comes to my goal to keep my hours below 1,200…   I’m actually 100% confident that I will meet this one.  That’s because right now, I’m projecting that I will only work 1,112 hours this year. And since my clients typically take time off around the holidays, my average hours will likely be lower during November and December. Not higher.  So at this point, I’m going to call this one a lock.  And that also gives me confidence about the final number I’m going to share with you today.   I’m projecting my effective hourly rate will be about $207 right now. Which is a full $15 higher than my goal of $192.  On top of that, my current effective hourly rate through September 1st is $201. (That’s the number outlined in red.)  Which means even if I fall a little short of my revenue goal between now and the end of the year, I should still hit my target effective hourly rate with ease. Since the hours I’m going to work are going to be so far below my target, only a serious drop in my revenue would put my effective hourly rate in the red.  So there you have it: A long-overdue update with the real numbers from inside my freelance business.  Why did it take so long?  Every time I sat down to write this email, I didn’t feel like I had anything new to say. Which is why I kept putting it off.  So if you find these updates helpful, do me a favor and let me know. Hopefully it will help motivate me to stay on schedule going forward.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -