uncommon tips for following-up

Hey {NAME},  I was talking with one of my coaching students earlier, and we started talking about when to follow-up with potential clients.  See, this student does not have the capacity to take on new clients right now.  But it seemed like he was still feeling pressure to follow up with a few prospects he had been speaking with. Since most of the common advice is that you want to “stay top of mind” with your potential clients. And that you should “be proactive” about reaching out every few weeks. (If not every few days.)  Now this is decent advice for most freelancers. Since most freelancers are not fully booked and can always take on new work.  But the rules of the game change once you’re successful enough that you run out of bandwidth to take on new clients.  Because if you’re completely booked, then it doesn’t really make sense to follow up with a potential new client. Since if they say “yes, let’s get started,” you wouldn’t be able to take on the project anyway.  That's why I told my student he should actually wait to follow up with his prospects until he wanted to hear from them again — after he finished some of the current projects he has on his plate right now.  Because the whole point of following up is to generate a response from the potential client…  So if generating a response from a potential client would actually be a problem for you, then it makes no sense to go out of your way to create more problems for yourself.  Better to wait and touch base again once the timing is more suitable for your schedule.  And I know that goes against the typical advice to always follow up every few days or weeks. Which is why I wanted to share this tip with you.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -