Newsletter: Apple evangelist reveals how to create great products.

[design-2-header-newsletter] Hi {NAME}, One day, while working in his cubicle at Apple, Guy Kawasaki was confronted by Steve Jobs. Next to Jobs was a man Kawasaki didn’t recognize. Jobs asked for Kawasaki’s opinion about a potential software partner. Kawasaki replied honestly, saying that the product wouldn’t be a good fit for Apple. Jobs agreed. Then, he introduced Kawasaki to the man standing next to him. He was the CEO of the software company Kawasaki just criticized. As awkward as the moment felt, Kawasaki believes Jobs would have fired him on the spot if he’d sugarcoated his views. Kawasaki never forgot Jobs’ test of his critical eye. From the intense and obsessive days at Apple to viral TED Talks and investing in Canva, Kawasaki has a career of identifying and creating lasting products. In this week’s newsletter, you’ll learn how to create a product that leaves a legacy. Founder Words “Painkillers and supplements are both hard to create, but it’s a lot easier to sell a painkiller than a vitamin.” - Guy Kawasaki Founder Tools - [Product Sourcing Blueprint: Get the Same Method This Expert Used for 2,500 Products](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7WbryH5nXHsW7lCGcx6lZ3pdVq4pZZ85vDmfW8dFXxQ3xS7B3V57Y2h8GjRjQN1nD-YMmD_89W7jK50d8hqXWlW3jFjxZ3jwTDVW1GhZv52jMVRvW7Vr8s44l0WV4W2XFzZp5qSTyZW5Gpx2l64XRncN2RftK-2fjKfW356DS53xjMLBW3FL91x5wRS7_W4G-cQF85YRN6W4b1ZdF7Kn0V1W4Jgyt-2r4bS2W9d1rmq64HvW3W4ZmcfD8bQ0LfN2_B1kbHhdLpW1fHdmz62vB3bW1n_0419hX3Z9W8ZBmbt9kmzzTW8lQpxX2SfNJgW5Cyc7h6kFKHWW2Qfbwv6btb0xW8KTXxm1vmXyrW8X8v4x2Q446SW4RQglF1dFZZPW5LYRSg4jbvW1W1YXLLY1nfG3gW5PWxdR1MYtywW8qWTR83BhKB9W2D4MG54-rHjNW3LjWMh7WYFtrW5xDxZ58rDkpYW5jdSw33jgCptW4Dfyls5tJyvZW5M3SF28vQP7HW2m5vlD7hRFvZW8wHtd04KSjPLf5xqQpq04) - [Crafting the Perfect Product Prototype Might Be Easier Than You Think](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7WbryH5nXHsW7lCGcx6lZ3q5W1Nh9X-1lCSTFW6QVZK55645WdVbtnJT5zkTZFW4YCd7m5HT-mMW2y6KYf6_jsRyW5hJgWH6rXRJxW1c8Hgm6hxjWvW22XPQ06kwFckW2CnLRD1B-LmYW2-PvhY42s-g7W5VsSMQ8Q4cDGW1X605H6B03WYN1f1pYS491-GW5l-72W1gwlPRW3vwKLr2sPmQ1W1xG1Sj8s98T8W7_83K16S4M-xW1ZnzKh4qnrrpV1gsGx4tmYjSW2tC-gM78QDN8W5S2Ytd2mmTzmW4n9qf36-4_SdW83t1RG5HQXWsW7dJjxZ4kRvTDVNflp125VZ9DW8k4-Mg5RMt86W67fVXQ5yc9w-W7JkrhS8ybTS9W3PYDqT84hTnMW9bcLx91Z1_gXW8CZpqz6BcHKZW3MZRdV97q-59Mb-FG8bbH4HN4hw0wvFFz4XW8DT0z65g1yBNW2lJSz882hSLRN6N2g9xhHKvTW5SNmvL7xT7rgW711mxj14lJ8qW66gP8N3F1nvcf6f8L4x04) - [From Concept to Confirmation: A Comprehensive Guide to Product Idea Validation](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7WbryH5nXHsW7lCGcx6lZ3kSW8jYkHn5n7MzjW4brQlz7L7dr3W8tJBBg93NG1HVgx2rf5HLSfqW4cpnsW8WY3N6W8blyfD91YdztW25YKwz29TDdHW6k1g-P1hjft3W1B5jbj3n8Kz0W2-gnqV4n4WB_N6237jv2T8F5W2p37xw8pBJYmW9cDGCW7SJjYSW3PMgw210yNb6W7pgH8T7-rBssW1St5Z16BlgfsW4TtMcy1hldYMW2zpGZp3tS0fvW6NS3Qr1cf8qBW6rh_C86C4jMqW5yhc5j4-QrDFW3rRFrW4Vllg4W1SqynC5f27NXN93g-hZy31VcW75c08q2zqV-TVJgNjB8nvN-_V6k3Ys7lV687W1vRnzz5ZKz8DW1Js-tm3Nk9kkW1W44j11bqKdZW8TWjdw6Gllx2N1lt2vjFYVXdW4Hj64Z58Kp13W4hqW3K2gm1h9W5-xNZ-245mHqW4dF5FJ6W7L88W4NTcMg5DpSJTW40nKCh7XwZL0W88gmv42VWnwvW3Ld-rP5QxnZ-f3LJ9jn04) - [New Product Development Process in 8 Easy Steps](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7WbryH5nXHsW7lCGcx6lZ3pxW5khrcX2b6sqYW2-zBYr2VByjnW5XXWYX47B9g9W6SW4xq8rt_G8W6MZb_d83cWHPVlQGl09j0M-RW6HV_sG4GD1G4W8hcbZ77KNG-NW8DdrrG4L4pBcW57LWqy9gK_3JW6_cWGV4SLj9sW24RjmX5FDJ-jW86KsKl4G0cLrW3GPDLb7ww1QNW3vQTCD4vmRlXW3frLrl2nNWN9W2pkMGJ4w31TmW5g_Z0-96fW5zW89XRCc6mwZFhW5DvBZ63Fd6FKW2ncddf1dydyGW1M2T468VfZvgW1qV-q81Hht4SVGGc3R1FGTS4W2M4t--5LfNfgN4BPSv4lHVsNW7rTsC07-9-70N6XbSzS22WYwW28hBqh64Y84_W7RMH9n26wMkLW5Gw7k-2G1blTW4PL3mW8Byw7KW3m-N1t12Rs_mW2hQWjd4rdhNJW5Bl-ht2vClk9W8RTHLR41GjS4W3S8RB53jsPBHW4K8kkq3sg-pzW7pqx3g48W3nJW1vC-FM1D7V0Jf6FncGl04) Founder Story - Guy Kawasaki [Guy-Kawasaki-Foundr-Podcast-Episode](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3ktW5ZP5Bw2F0kzWVcMLSz3GKqYdW3jfYp57GX2k9V28G976srd22W10z19d1F5vDWW148VTx2dDk06W7y91y15n-TrXW5tR-Y91x_cXKW6g9jby7k6410W5n03jX54HsLKW2GKBTs7SkFmBW2j0PMT3g18YcW5Yh_wf9jZ-y-W90KMqk8ZNYghW8dslKH5XyJGNW4L1thr2-V65pW809J9m5LqmvJW97cSwr2TcGNsN6HZ-hrv5wqdW60L8Vg985lvFW2PMrFD7lRHp1N58Kstv_-QlpW7Q07Zt6k8XVgVqK_sn2dcms0W18CHlq55H4jFN1J6R31ZZzWYW1ly2-J1nyY2-W3NDYRb5sCTgJW5W45z_93dhkCW2JCx5v3mdQJgf6J74yv04) At 67, Guy Kawasaki is still evangelizing about products. After building a tech career at Apple under Steve Jobs, Kawasaki set out on a winding career path that included founding startups, giving viral TED Talks, investing in unicorns like Canva, and writing 16 books. Eight years after his last podcast appearance, Nathan Chan catches up with Kawasaki to distill his decades of wisdom down to the essential functions of creating a painkiller product that people love. Watch the full interview [here](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3nDVK2dV38R5TqhW5842z43dLhg_N2TKxfFSLv4MW301mVq70knBqW1ny6Jx6RFkh2W3LqzWd5zDKHcW9cB6B92lk0LGVPCc4d8TH20mW3DSPfX4dNt_NW2BQrpv2LLfK5W7DvXn_4bkngTW8gnDzZ6cxg_4W5gS4tM3FVt4nW1mMFLD8t_T2rW95qglY6CKHHXW44bksD6dkJcpW8QGpSC7ccs2dW6rrJ086y2_7dW4Bd9fn2m_k3NW86XXg244_zR9W3jxSQ641CtRhW2Vqlwr5S_BysN4bz7PGGgvXHW3nw2Gf5ccKfLW8nLFjK3kYr8jW6TMg9m1Sx0t9W289QzL7XCXdTW362KWK40hntTVHZf-Y286z03N5p_5KRL-KG5dPvJR-04). Listen to the full interview [here](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzg3qn9gW8wLKSR6lZ3mZW65h_hj3PZ3YVW6vbskF2mYNp9W4NPhb48BGf3SW82bdSh8VdvxKW380bZZ8PJdCXVtTNpz342GKBW5KgJyx8XmdsnW5RJ8NM3GxJ7KN53dn269zmyZW2hvPxw3c2mqQVD3_nh6MVgWQN7GPcv051j43W2yR6kY4tNnyLW5T5lhV1wWrCcW93wt8j2hvRTlW5t9nGz2WdT3sW8MZDLS1-NW2sW3mvkMd2fR-QDN7QRXwGvhZFJW6-d-H06m-ZkBW64jGlR90jlXPW41dYV13hXhCwW3qF2Fg8Xs7p1V6whYh5b5_fFW4NGrh61pLbhMW1lX53077XQS0W3QRn9l6fjGJHW2S6DxW8Kzx_Xf3Bvcbs04). 3 things we learned from Kawasaki: - It’s easier to sell a painkiller product vs. a vitamin product. - A product demo is worth 1,000 pitch deck slides. - Find what customers need and work backward [Start your business for $1](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbry45nXHsW69t95C6lZ3pFW7ZdcLQ4p6Q73W71GfQZ6qcJnRW75L8yp2PX9xhW5G9Wwd4QFD5QW1QqKWD8PzZn_W7wH0sP5DllnSW1q3mJV22l_TzVjCtPN30bfBNW6wzqX73r18-_W4l44Hj1VRV73W6m2-2K6TFlpPN1lpBXlD76gZW4gd42M59RLd6W5cHnrM4B3HZ0W43XH_Z1xmdsWW5dHDl287Wk9LW22WGWm965d6gW6s9ky-2CK78FW4b0FYb1mqnSBW62ZSXg2y7WywW679B757L8QzxW8fH6jW62LXSzMKXQlMVcwkcW1b_zHY2qqgDVW3vrm8g4-RwfgW6V08H-5Vkp8zW8h_GtB1HqjTCW15D6RK9c8WZqW1_Lrk57J9n_kW48PSfc4pmCnBW8sXQdv2RGdmGW8PBVzx7z9k-XW67vbps8LsDTwW60rkGh21KhVkW822_Y76xf996W2t0NY22_qxzpf2pvyQv04) [icon-footer-white_title4] [icon-footer-white_read](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3mdW3v2G4V8V3N_MN7ZP7PlX5tlwW2PRSmC9cLkk7N4fDzZLh2yTcW12-qqP4Vk863W1r0B7v6qTS1GVhWTy-5SMCQFW7hhnxq8_RVvJW6jXC4P589VLPV2vBCH1gS3ZxW6Fv7_z5lVpQxVJ0DCC8S66b0W3LxkyF4C__58W8LVL7g5TTcqyW86KgCB8JKbkjW3gBQmN2_RXT-Tm6XY6js-SnVWsD7R8lJSDHW2VM4JX6-ND_cW1_mQD68rBq5RVNpwv11r9k8-W56cq9W7rjbSLVwFFVQ6xnSFZW5tD1R05gK-l-Vc_5Gg3cpZrLW5xhCph5d1-lcW4r6fc571SGRNW5PmGzW2w6QZtW1gjfX64q2z7LW88J_5X4CxWmlf32bkQv04) [icon-footer-white_watch](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzg3qn9gW8wLKSR6lZ3p6W95KKC56hxCT_W3mGPLj8Wx8RDW1YmKm34D7whSVbQtR74TWWYYW6RXbJP70wKS3N9kqdt84rLHDVknwxL1qC2qwW8yDnl266hssVW8thPJB3H__hcW1tdWvF3Z29gSW6mf0gz8-r4SFW6Jkz-t1Rw9V9VB6cSg8XYZ9qW378_Gx60cXpfW1N40xV5LQGLHW65XCxF54kM3-VX4sJK1HFQM6W1Cs3_328gyvVW7v1p_Y6N7d8KW12B7GY6-Wz8kW5N4nwB8k7zS0W7QwZMk8S958hW1H7QhY84N2SRW5jws1L4x8KwbW92KZQm2FMfFcW6wnB4576TF81W5Y3g9m68gJQjW20jkLX3f8N7Ddm0qn004) [icon-footer-white_listen](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzg3qn9gW8wLKSR6lZ3kGW6x30F-7cZMbhW8J7jJP6hZ__ZW3xKwRV5r8frPW4R5k5D1_wBWqW5K5S5q3ykbNgW9h-XyP7NX18fW1-pScw8DqLztW35RpcT9fkTrhW5tTHzj2ZlFt3W3T88655bZGzrW7JNHgt8pyhc4W31j4xZ8pljl7W7Y_L686hhqj_W3cClqd5VHtmNW7NMC681Jw-1SW2D9vtR3yLbyBW3H7Hk18jZvZKN3b4QwYPKtjCW3LXj833gD276VgmzbL3ggYspW2XwWqj4Dk3tTW8y85974PSLmCW6MmMGc8fk_9WW2KPsXx1H3HxcVPcBFh7b8xYcW5p0SCy7WFzMdV3JyjW4Hl_vcVCxpP85XzH5df4Hq5Fj04) [icon-footer-white_enroll](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3m9W4sWS2z3rS_3WW4l1w5s42zNqyW1tM9q66vGSFNN7FjxWvZW2V7W6zLNSj1hbGTfW51S2318Q8PXsW226k6c39vT5XW7jm2Gb5pdnwyW4cdgPm1DkNK5W55k16j6DSJDNW4TNhgg7cbY-DVbMmhn8KlLN0W7DPz0_2V0Cm5W4_8RM77K6jw2W2KyZvC2tygzbW66ptJB2ytVQ1VwKjch3gMRWHW6lfY722-DmwvW6Ly56x3nmV4hV_c7Fp6dPP-1W8Rp5FV446ChHW2lbqTG1wW8zdW5MWGrn7H8Tt8W4NcjFm7WdJsmV9F01V7snvzsW4WlWvn3WGcQJW1vsQdC1yvKXGW4c5hVj41qBy0W2GYWMt8k6djxW89jm5F1j1ZGKf5VLZk604) [CAREERS](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3ptN6x9lrLrvv3DN8HptlGCSZ7DVl7wnK4Xp3snN4Tlb10SgGFfW4tCHfV4wgBfTW2JGDXC8DGhNXW2SvZMY2S4SKJW2_9Jv82hZ_8hW7W0Flz4W78pMW617Kwc2GtgtVW3bXN3-56lCd0W2jQy9Z3lcz-3W3lY8St16P7h3W319xnt2jTFgxVXhlTj2r6_KsW65qZ4h7vqQRwW7nzH4L30Mtw6W3Sz6h-4gJ6pPN91jtNLc7SqvW9jY1xB8xhLYjW53HKj34G5cB6Vt15Cd1Sd7g4W28psgp1cFBsfN5v1GCycplgWW85P_pj8PbgcrW4sc88L5jgbFKN1y0-WwCfp-VW6Jrtj82XwCjJW8zDwM44Yxh7tW3MPJx51xg7tHf9blVC-04) | [ABOUT US](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3lnW13bvrx2kkJ73VKCfBg7jrH0JW7Gw3Gl2_6Gf8W1RsKhG6G_ZnPW7NFphT5w15mMW52ttZ08TP1gQW4Dqmd23rYN__W7VMpW81cljzlMfKj_wJrGXjW5MThl_6__-7KV2QzCX46wKCbW5RtN-w5fBM0kW1GFKZx2rWX2lW1_fHpm3lMf2RN4FZZVHHgJCLF5dMND5wN3_W3XZ8Pm97QHyRW5mWq9b18m1MBW4Vj8Vg3vcClzW1V8YD24kDztkW6S75n_3c7yDqW6LpyKS2nQyfFW1gW1hn1VfmYJN8vkRJxhkVM8W6YVhmz96Z7FrW64H8FY2kd_fVW5Plj2p4-nyVpW2syL2c3H9PMJN1JBcFwbly6FN3jB-GCYLh1zf3wy_kT04) | [FREE TRAINING](113/d2H9Nt04/VXdXXY1LTqvfW4yRfgZ28KtyvW7gFL9V5dR_X-N7Wbrzz3qn9gW95jsWP6lZ3msW40RdtF6wBqX3W9clXVW8Hnx6XW8820HZ5M0bb8W30qZSD8bQSB1W52Bj-Y4YN0yhW8gvP-J7RjR6rW7CqdFb24t3LbW5m6fcp4f2Q47N4wNxy7SnSJWW8dx9QK41dMR-W7QGC5n93p0hqW2pWbGB2Sshs-N3fny6q8lyPfW4qmdv19kTYlRW56ryCd3CJd2HW3GK52W7nXX9bW5zJX751xXF-4W8lc9jG4dn3NsW7nm0ht2nZx98W6ckdDb8npNZgW5gwfnl6Ps0WkN1PhD2kzbQpXW8XrqvB7YC3GhW9btCNQ5lRN9TW8BcVbl7dqQqwW6YHVT69lw5pWVk3Q7z4hT4DHW6gVmpM9k11h6W6gd6hm6jNDV4W3LSSfG8JbG3_f33XYvn04) Love entrepreneurship as much as we do? 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Unlike plain-text, HTML emails are capable of displaying vibrant images, clickable links, interactive elements, and a visually appealing design that's tailored to offer you a seamless reading experience. With responsive design techniques, HTML emails ensure that our content looks fantastic and is easily readable whether you're viewing it on a desktop, tablet, or mobile device. There could be various reasons for you accessing emails in plain-text. It might be a personal preference or a decision influenced by security concerns, bandwidth limitations. In some cases, certain accessibility tools or assistive devices may default to rendering emails in plain-text for easier reading. While these are valid concerns, it's worth noting that modern HTML emails are designed with security and accessibility in mind, aiming to deliver a safe and inclusive experience for all users. If it's within your means and possible for you, we strongly encourage switching to HTML view. This isn't just about aesthetics; it's about delivering a more dynamic and interactive experience. Our team dedicates a significant amount of time to ensure that our emails are not only informative but also engaging and enjoyable to read. We strive to create content that resonates with our audience, incorporating elements that enhance understanding and retention. We're confident that the HTML version of our emails will provide you with an enhanced experience that's truly unparalleled. Adopting HTML view also means you'll gain access to features that are simply not possible in plain-text emails. This includes embedded videos, interactive surveys, and animations that can make the content more lively and engaging. Furthermore, HTML emails can be personalized to a greater extent, offering you content that's more relevant to your interests and needs. We understand that change can be daunting, especially when it comes to how you interact with your digital environment. However, we assure you that switching to HTML view is a step towards a more enriching digital experience. Our team is here to support you through this transition, ready to address any concerns or questions you might have about HTML emails. We are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all of our visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of information we receive from users of our website. Our Privacy Policy, along with our Term & Conditions, governs your use of this site. By using our website, or by accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy. If you have provided personal, billing, or other voluntarily provided information, you may access, review, and make changes to it via instructions found on the Website or by replying to this email. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located on the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes, for example). If you have any questions, simply reply to this email or visit our website to view our official policies. Regardless of how you choose to view our content, we want to express our sincere appreciation for your time and engagement. Your support is what drives us to continue creating and improving our content. Thank you for being an integral part of our community and for joining us on this journey towards a more interactive and visually engaging digital experience.